1. what people use to interact with theproduct UI howthey feel while theydo.UX 2. what people use to interact with theproduct UI howthey feel while theydo.UX 3. MANDELS Golden Rule of Design 1. Place the User In Control. 4. 2. Reduce Users Memory Load MANDELS Golden Rule of Design 5. 3. Make The Interface Consistent MANDELS Golden Rule of Design 6. STEPS Good UI should look like 7. Try A One Column Layout instead of multicolumn. 8. Try Giving a Gift instead of closing a sale right away. 9. Try Social Proof instead of talking about yourself. 10. Try Recommending instead of showing equal choices. 11. Try Telling for Whom It is! instead of targeting everyone. 12. Try Fewer Form Fields instead of asking for too many. 13. Try Showing State instead of being state agnostic. 14. Try Transitions instead of showing changes instantly. kickpoint 15. Try Opt-Out instead of opt-in. 16. Try Visual Hierarchy instead of dullness. 1minus1 17. Try Recognition instead of recall. 18. Try Faster Load Times instead of making people wait. Foxymoron 19. Old shitty UI 20. Awesome new UI 21. SOMETIMES SIMPLICITY CANT BE IGNORED REDDIT: A UI That Can Never Be Changed 22. UX-UI FOR APPLICATION DEVELOPMENT 23. EVEN ANDROID STORE BELIEVE UX IS IMPORTANT 24. KAKAOTALK REVOLUTIONARY CHANGE OF LAYOUT 25. A/B TESTING FOR UX-UI Development 26. VISIT www.wingify.com