user manual dsm brand center · table of contents 1. what does the dsm brand center offer? ... 5...
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USER MANUAL – DSM BRAND CENTER
Introduction of DSM Brand Center
Why are these instructions helpful for me?
These instructions will help you to understand what the DSM Brand Center is, what you can do with it
and how to deal with it.
Table of Contents
1. What does the DSM Brand Center offer? ................................................................................................ 2
1.1. What can I do with it? ........................................................................................................................... 2
2. How can I access the DSM Brand Center? ................................................................................................ 2
2.1. Login for DSM Employees ...................................................................................................................... 2
2.2. Login for External parties ...................................................................................................................... 3
2.2.1. Requesting Access to the DSM Brand Center..................................................................................... 3
2.2.2. Logging into the DSM Brand Center ................................................................................................... 4
2.2.3. Reset of forgot password ................................................................................................................... 4
3. Downloads section ................................................................................................................................... 5
3.1. Search and view ..................................................................................................................................... 5
3.2. Add assets to basket .............................................................................................................................. 7
3.3. Download basket ................................................................................................................................... 7
4. Upload section .......................................................................................................................................... 8
4.1. Uploading files ....................................................................................................................................... 8
4.2. Approving files ....................................................................................................................................... 9
5. Adding metadata to Digital Assets ......................................................................................................... 11
5.1. Main classification of uploaded files ................................................................................................... 11
5.2. Image metadata .................................................................................................................................. 11
6. Contact (Branding Support Office) ......................................................................................................... 13
FOR INTERNAL USE ONLY
1. What does the DSM Brand Center offer?
In the DSM Brand Center, you can find everything you need to know about the DSM Brand Guidelines.
1.1. What can I do with it?
The DSM Brand Center offers:
• Access to the DSM Brand guidelines
Vision, mission & rationale of the brand, brand architecture, basic brand elements, logos, visual
devices, colors, typography, photography, wording, instructions on how to apply the brand to
marketing collateral, stationery, signage, company clothing, crockery, websites etc.
• Digital Asset Management
A library containing downloadable files that are intended for re-use by designers, such as logo
files, visual device files, images and design files for marketing collateral and many other of the
above-mentioned brand items.
• Online creation of collateral
Allows DSM users to create print-ready files, such as leaflets or posters, by means of a user-
friendly web application.
2. How can I access the DSM Brand Center?
2.1. Login for DSM Employees
All DSM employees connected to the DSM network, can access the DSM Brand Center by:
a. browsing directly to: https://brandcenter.dsm.com/
b. Click on the “I am a DSM employee” link on the homepage
FOR INTERNAL USE ONLY
2.2. Login for External parties
2.2.1. Requesting Access to the DSM Brand Center
To request access to the DSM Brand
Center as an External party, visit:
https://brandcenter.dsm.com
Click on Request Access
Fill in the requested fields.
All fields are mandatory.
Please note:
It’s recommended to choose a strong
password that contains at least 1 capital
letter, 1 number and 1 special character.
Please read the User Terms & Conditions
and tick the checkbox.
Click Send Request.
You will be informed by the DSM contact
person as soon as your request has been
accepted or rejected.
FOR INTERNAL USE ONLY
2.2.2. Logging into the DSM Brand Center
Browse directly to:
https://brandcenter.dsm.com/
And click on the “I am a DSM
employee” link on the homepage
Fill in your email address in the
field User Name.
Fill in your password.
Click the Login button.
2.2.3. Reset of forgot password
To request a password reset of
your account, visit:
https://brandcenter.dsm.com
Click on Forgot password
Enter your e-mail address in the
field.
Click on Request
An e-mail will be send to your
account with a link to reset your
password.
FOR INTERNAL USE ONLY
3. Downloads section
In the downloads section, you can find the image bank. This contains a collection of images related to
DSM products, markets and campaigns. Images can be previewed and easily downloaded. Don‘t forget
to consult the user rights if you want to use them for external purposes!
3.1. Search and view
Click on downloads in the top
navigation menu
There are four main categories:
Core Brand Visual Elements
Product Logos
Images
Published Items
As an example, we will download
an item from the Images category.
Click on Imagebank
You will then be given an overview
of all downloadable assets.
The default setting displays all
items.
There are two ways to refine the
search results.
Option 1) is to use the free search
metadata function. This searches
the text associated with all items.
FOR INTERNAL USE ONLY
You can save your search by
clicking on the Saved Searches
button.
Then click on Save Current Search
You can execute a saved search by
clicking on the Saved Searched
button and give it a name.
Then click on your saved search
Option 2) is to use the predefined
facets.
You can filter according to as many
facets as you want by checking the
checkbox.
You can always remove facets by
unchecking the checkbox of the
selected facet.
FOR INTERNAL USE ONLY
3.2. Add assets to basket
There are 2 ways to add an item to
your basket.
Option 1) The first option is to click
on the asset and click on Add Asset
to add the item to your basket.
You can add multiple assets by
holding ctrl + clicking the assets
and click on Add Asset in the
Basket section.
Option 2) The second option is to
open the asset by double clicking
on the asset from the overview
page.
Then click on Add to Basket
3.3. Download basket
To download the assets in your
basket, go to the Basket section
and select Download basket
A process will now start in the
background which puts the
downloads into a ZIP file.
FOR INTERNAL USE ONLY
You can download the .zip file
directly from your browser.
Please note:
Don't forget to consult the user rights if you want to use the downloaded items for external
purposes!
4. Upload section
Both authorized DSM employees and external parties can upload images into the DSM Brand Center.
4.1. Uploading files
Click on Upload Assets in the
Actions section on the download
page.
Select Add files…
Select the files you want to upload
and click on the “Open” button.
FOR INTERNAL USE ONLY
Add the mandatory details to the
uploaded files:
• Is the file Rights free
(Yes/No)
• Add a short description
• Select the correct element
from the dropdown menu
• Select the correct entity
from the dropdown menu
To upload the files, click on Start
Upload
Or click on the upload icon
The file(s) is/are now uploaded to
the DSM Brand Center, waiting for
approval by the DSM contact
person
Please note:
Do not use spacing in the file names that you upload, because they will not appear nicely in
the detailed overview page! Please inform your DSM contact person after you uploaded a
new file so that he/she can approve it!
4.2. Approving files
Uploaded files first must be approved by a DSM employee. After a file has been uploaded, it is put in the
waiting room. A DSM employee then must check the file and either accept or reject it. Therefore, always
inform your DSM contact person after you uploaded a new file.
Uploaded files will be put in the
waiting room. They first have to
be approved by a DSM employee
before they become available in
FOR INTERNAL USE ONLY
the download sections of the DSM
Brand Center.
The DSM employee needs to
connect to the DSM network and
browse to the Adobe AEM inbox:
https://wcm.dsm.com/inbox
Select the WorkItem of the
corresponding uploaded asset in
the Adobe AEM inbox.
There are 2 options to open the
workflow for approval/rejection:
Option 1) Select the complete
button in the top menu.
Option 2) Right-mouse click on
the WorkItem and select the
complete button
In the workflow, there are two
options from the dropdown
menu:
To Accept the asset, select
Approve
To Reject the asset, select Reject
After selecting Approve or Reject,
click on OK to proceed the
workflow.
FOR INTERNAL USE ONLY
Please note:
After approval of an asset, the asset will be automatically moved from the waiting room to
the corresponding entity folder and will become available in the download section of the
DSM Brand Center.
After rejection of an asset, the asset will be automatically deleted from the waiting room and will not
become available in the download section of the DSM Brand Center.
5. Adding metadata to Digital Assets
These instructions will explain the importance of adding proper metadata to uploaded assets and show
you how it is done.
5.1. Main classification of uploaded files
Main classification
While uploading a new asset, you
need to assign the correct
Element Type to the uploaded
asset.
Select the appropriate type.
You can only select one type.
The type you select determines
where the asset will appear in the
downloads section of the DSM
Brand Center.
Classifying assets as Core Brand
Visual Elements is only allowed
by DSM Brand Office employees.
5.2. Image metadata
FOR INTERNAL USE ONLY
Rights free: indicates if the rights
to use this image are free. If not,
inform your DSM contact person
about the restrictions.
Description: Fill in a short
description. Words in this field
help you to find files using the
search tool in the downloads
section.
After an asset is
uploaded, it must be
enriched with
metadata in order to be able to
show the asset via the facets
search on the download pages.
DSM Employees login to the
Adobe AEM system to enrich the
metadata via:
https://wcm.dsm.com/damadmi
n#/content/dam/brandcenter
Browse to the asset in the correct
folder. Before approval/rejection
all uploaded assets become
available in the “Waiting Room”
folder
Double click the asset that needs
to be enriched with metadata.
This will open the asset editor
page
FOR INTERNAL USE ONLY
It is crucial that the correct facets
are added in order to facilitate
searching.
Click on the dropdown menu in
the Tags section
Do not remove already existing
tags from this list. Otherwise they
might not appear on the
download page.
Select the Brandcenter tab and
select the tags that are applicable
to the asset.
For example: Select the facets,
element type, markets & products
and tag the asset for the
corresponding market & product.
6. Contact (Branding Support Office)
In case you need help or require more information about the DSM Brand Center, please contact the
Branding Support Office via e-mail: [email protected]