user research at hilti hungary
DESCRIPTION
1 month user research focusing onTRANSCRIPT
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Brand-building & Innovative solutions.
User research at Hilti Hungary.
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How can we improve the added value communication at Hilti? How could be Hilti more available for potential customers?
Focus on medium size companies
1. define challenge
user research
1 month
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2. familiarize with the sector and competitors
3. know more about the company
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plan the research
4. map stakeholders
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5. experience the service
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6. conduct researchvisit construction areas
whole days with Hilti agentscustomers
potential customers
extreme users
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shadowing
interviews
first hand experience
collaboration and co-creation
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a day in the life…
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7. build personasunderstand
empathize
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8. workshopco-create with stakeholders
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9. define key insights
external challenges
internal challenges
synthesize information
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