user-targeted website personalisation - siuc 2011
DESCRIPTION
Squiz will present on delivering automatically personalised website content based on what you know about each website visitor. Your site visitors browsing behaviour, search terms and referring search engine all contribute to a profile that can automatically personalise content. Squiz will outline a number of customer sites and how they are improving customer visits using personalisation.TRANSCRIPT
Site Personalisation
Site Personalisation
> Welcome > About Session > Why Personalisation > Types of Personalisation > Getting Started > Examples of Pesonalisation
Site Personalisation
> Welcome > About Session > Why Personalisation > Types of Personalisation > Getting Started > Examples of Pesonalisation
Why Personalisation
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Why Personalisation
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Site Personalisation
> Welcome > About Session > Why Personalisation > Types of Personalisation > Getting Started > Examples of Pesonalisation
Types of Personalisation
> Target Content • Information • Sales
> Users • Known • Unknown
Known Users
DCD – up front
DCD – up front
DCD – up front
DCD – up front
DCD – up front
Linked In - Encouragement
Same user – different personality
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Unknown Users
Unknown Users
> Geo Location (API or IP) > Referral Header > Search Terms > Time of day > Day of Week > Time of Year
Best Guess Guessing Game
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Site Personalisation
> Welcome > About Session > Why Personalisation > Types of Personalisation > Getting Started > Examples of Pesonalisation
Getting Started
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-‐ IdenIfy Targets
-‐ Segment Customer
-‐ Create Content Blocks
-‐ Test & OpImisaIon
-‐ AnalyIcs & Monitoring
Personalisation Targets
> Click Through Rate (CTR)
> Bounce Rates
> Goal Conversions
> Time on Site
> Page Views
> Unique Visitors
> Returning Visitors
h"p://1000words.net.au/wp-‐content/uploads/2010/09/miniature-‐book.jpg
Start Small
Identify Customer Segments
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Create Content Blocks
> Sign up forms
> Related Content listings
> Advertising Banners
> Signup Bonus
> Discount Shipping
Test & Optimize
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Analytics & Monitoring
Site Personalisation
> Welcome > About Session > Why Personalisation > Types of Personalization > Getting Started > Examples of Pesonalisation
Registered User – Amazon
Registered User – Amazon
Registered User – Amazon
Registered User – Amazon
ebay.com
ebay.com
ebay.com
ebay.com
Burton.co.uk
Burton.co.uk
Google Adwords – Unknown User
> Geo-location
Snag.gy– Unknown User > Operating System
Personalisation – the bad bits
> Look & Feel > Relocating Content > Performance > Bots
Personalisation – the bad bits
Personalisation – the bad bits
Personalisation – the bad bits
> Look & Feel > Relocating Content > Performance > Bots
Personalisation – the bad bits
> Look & Feel > Relocating Content > Performance > Bots
Personalisation – the bad bits
> Look & Feel > Relocating Content > Performance > Bots
Site Personalisation
> Welcome > About Session > Why Personalisation > Types of Personalization > Getting Started > Examples of Pesonalisation > Configure Pesonalisation within Matrix
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PersonalisaIo
n Party
Today
Now
Your website
Remember the 5 steps!
h"p://www.flickr.com/photos/jon_marshall/260978898/lightbox/
-‐ IdenIfy Targets
-‐ Segment Customer
-‐ Create Content Blocks
-‐ Test & OpImisaIon
-‐ AnalyIcs & Monitoring
h"p://1000words.net.au/wp-‐content/uploads/2010/09/miniature-‐book.jpg
Start Small
