using bli graphicsftp.buyerslab.com/6st-za3x/2015 - using bli graphics.pdf · 2016-01-27 · •...
TRANSCRIPT
Using BLI Graphics3 Introduction
4 Reprint Rights
6 Available File Types
7 BLI Color Key
8 CATALOG OF BLI GRAPHICS
8 Corporate Logos9 BLI10 bliQ11 TAC
12 Awards Graphics13 Pick Awards14 Line of the Year15 Outstanding Achievement Awards
16 Report Graphics17 Lab18 Solutions19 Environmental20 Field21 Certificates22 Custom Tests
23 Usage Restrictions24 Logos25 Graphics
26 SUBMISSIONS27 Photographic Images28 Vector Graphics
29 CONTACTING BLI
©2015 Buyers Laboratory LLC
3©2015 Buyers Laboratory LLC
IntroductionAs our industry is uniquely associated with images, BLI takes very seriously the presentation of our own and our partners’ visual identities in print and digital media. Our visual identity forms part of the value of our brand, and we recognize that the same is true for the manufacturers, dealers and developers of digital imaging hardware and software who rely on BLI for industry-leading competitive intelligence.
This guide is intended both to help our clients derive the most value from our visual resources, and also to clarify how they may look their best within BLI publications.
For further information not contained in this guide, please contact BLI at [email protected], or see the contact information page for more options.
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4©2015 Buyers Laboratory LLC
Reprint Rights
Strengthen your marketing claims by adding reprints from BLI Test Reports, “Pick of the Year” awards and product articles. Sales and marketing teams, dealers, resellers and channel partners can benefit from independently produced, unbiased product and software evaluations by BLI. As the leading independent testing lab and business consumer advocate, BLI can provide you with a host of marketing materials to help boost sales that includes:
• Test Reports for hardware, software, consumables and environmental performance
• Ratings Seals
• “Highly Recommended” certificates
• Award Certificates, Seals and Articles for “Picks,” “Energy Efficiency,” “Outstanding Achievement” and “Line of the Year”
• News/Feature Articles
• Local language versions of any report
With BLI reprints you have unfettered use of the above licensed materials in your web, print and other marketing campaigns. Here are some examples of how they can be used.
• Web sites
• Lead generation email campaigns
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5©2015 Buyers Laboratory LLC
• Tradeshows
• Press releases
• General advertising
• Product launches
• Product packaging
• Sales channel support
Virtually every evaluation BLI produces (environmental, field, lab, etc.) comes with an image or seal to help you easily communicate your product’s performance to your customer base*. And when you purchase a reprint right for any of the images or product performance claims, you have free rein to produce them in an unlimited quantity. Just contact BLI and we can help you add value to your ad.
* As stated in BLI’s reprint right contract, before excerpts from our reports/articles can be published, manufacturers must submit copies of the material in the context in which they intend to use it for our review and written approval. This is to ensure that the material is used in the proper manner and won’t be misinterpreted when taken out of context. In addition, all translations should be done with BLI.
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6©2015 Buyers Laboratory LLC
Available File Types
BLI graphics are available in a variety of file types for our users’ convenience. When requesting a graphic, please specify which type is preferred, or let us help determine which is most appropriate for your needs.
File Types and Specifications—the table below provides rough guidelines for office personnel choosing a file type.
Type Resolution Size Typical Use
JPG 2000 x 2000 pixels 1-5MB Web, business print
TIFF 2000 x 2000 pixels 1-5MB hi-res print
PDF medium 1MB business print
EPS very high 3-10MB any
File Naming Convention—the following naming conventions are used for many of the Report and Awards graphics files.
Source Publication_ Type_ Year_ Rating
ETR_ (Environmental Report) SEAL_ 20xx_ 0.5 - 5.0
LTR_ (Lab Test Report) SEAL_ 20xx_ 0.5 - 5.0
FTR_ (Field Test Report) SEAL_ 20xx_ 0.5 - 5.0
SOR_ (Solution Report) SEAL_ 20xx_ 0.5 - 5.0
Pick_ (Pick Award Article) SEAL_ 20xx_ 0.5 - 5.0
For example: ETR_Seal_2015_5.0 (+ .file extension)
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7©2015 Buyers Laboratory LLC
BLI Color Key
Source and Color C M Y K R G B Tints
BLI LOGO 100 50 0 20 0 94 158 20, 60, 68, 80, 92
bliQ LOGO 100 50 0 40 0 74 128
55 26 0 0 113 163 215
TAC LOGO 100 50 0 25 0 90 150 25
LAB TEST REPORTS
100 50 0 40 0 74 128
85 9 42 30 0 126 124 6, 8, 10
0 0 0 100 35 31 32 80
SOLUTION REPORT
100 50 0 55 0 59 106 7
0 0 0 90 35 31 32 90
ENVIRONMENTAL REPORT
100 50 0 65 0 48 91
100 3 88 6 0 153 90 24, 14
0 0 0 100 35 31 32 92, 70
FIELD REPORT
0 100 36 72 100 0 34
0 11 73 30 190 165 74 18 - TINT ONLY
0 0 0 100 35 31 32 12
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Background color for display only
9©2015 Buyers Laboratory LLC
CATALOG OF BLI GRAPHICS | Corporate Logos
Corporate Logos
COLOR VALUES
100 50 0 20
100 50 0 20 20%
100 50 0 20 60%
100 50 0 20 68%
100 50 0 20 80%
100 50 0 20 92%
Usage Limitations
Minimum print size: .5 inch high, 13 mm high.Minimum digital size: 40 pixels high.
Height
Height
BLI_BuyersLab_Logo_CMYK_reverse
BLI_Logo_CMYK
BLI_BuyersLab_Logo_CMYK
FILE TYPES
EPS
JPG
TIFF
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Background color for display only
10©2015 Buyers Laboratory LLC
CATALOG OF BLI GRAPHICS | Corporate Logos
bliQ_Logo_reverse
bliQ_Logo_blk
BLI_Logo_blue
bliQ_Logo_CMYK
COLOR VALUES
100 50 0 40
55 26 0 0
Usage Limitations
Minimum print size: .6 inches high, 15 mm high.Minimum digital size: 60 pixels high.Subject to reprint rights purchase and agreement.
Height
Corporate Logos
FILE TYPES
EPS
JPG
TIFF
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11©2015 Buyers Laboratory LLC
CATALOG OF BLI GRAPHICS | Corporate Logos
TAC_Logos
COLOR VALUES
100 50 0 25
100 50 0 25 25%
Usage Limitations
Minimum print size: 1 inch high, 25 mm high.Minimum digital size: 75 pixels high.Subject to reprint rights purchase and agreement.
Height
Height
Corporate Logos
FILE TYPES
EPS
JPG
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PICK_ICON_2015
PICKS_ICON_2015
PICKS_AWARDS_ICON
Height
©2015 Buyers Laboratory LLC
CATALOG OF BLI GRAPHICS | Awards Graphics
13
Pick Awards
Usage Limitations
Minimum print size: 1 inch high, 25 mm high.Minimum digital size: 80 pixels high.Subject to receipt of award, reprint rights purchase and agreement.
Height
FILE TYPES
EPS
JPG
TIFF
KEY COLORS
100 50 0 55
50 100 100 60
0 33 80 55
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LOY_SEAL_2015
©2015 Buyers Laboratory LLC
CATALOG OF BLI GRAPHICS | Awards Graphics
14
Line of the Year Award
Usage Limitations
Minimum print size: 1 inch high, 25 mm high.Minimum digital size: 80 pixels high.Subject to receipt of award, reprint rights purchase and agreement.
Height
FILE TYPES
EPS
JPG
TIFF
KEY COLORS
100 50 0 55
50 100 100 60
0 33 80 55
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OA_SEAL_2015
EOA_SEAL_2015
©2015 Buyers Laboratory LLC
CATALOG OF BLI GRAPHICS | Awards Graphics
15
Outstanding Achievement Awards
Usage Limitations
Minimum print size: 1 inch high, 25 mm high.Minimum digital size: 80 pixels high.Subject to receipt of award, reprint rights purchase and agreement.
Height
Height
FILE TYPES
EPS
JPG
TIFF
KEY COLORS
100 50 0 55
50 100 100 60
0 33 80 55
90 10 100 15
100 50 0 55
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LTR_SEALS_2015_HR
LTR_SEALS_2015_REC
LTR_SEALS_2015_RELIABILITY
©2015 Buyers Laboratory LLC
CATALOG OF BLI GRAPHICS | Report Graphics
17
Lab Test Reports
Usage Limitations
Minimum print size: 1 inch high, 25 mm high.Minimum digital size: 80 pixels high.Subject to receipt of designation, reprint rights purchase and agreement.
Height
Height
Height
FILE TYPES
EPS
JPG
TIFF
REPORT COLORS
100 50 0 40
85 9 42 30
85 9 42 30 6%
85 9 42 30 8%
85 9 42 30 10%
0 0 0 100
0 0 0 80
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SOR_SEALS_2015_5.0
SOR_SEALS_2015_0.5 SOR_SEALS_2015_1.0 SOR_SEALS_2015_1.5
SOR_SEALS_2015_2.0 SOR_SEALS_2015_2.5 SOR_SEALS_2015_3.0
SOR_SEALS_2015_3.5 SOR_SEALS_2015_4.0 SOR_SEALS_2015_4.5
©2015 Buyers Laboratory LLC
CATALOG OF BLI GRAPHICS | Report Graphics
18
Solutions Test Reports
REPORT COLORS
100 50 0 55
100 50 0 55 7%
0 0 0 100
0 0 0 90 Usage Limitations
Minimum print size: 1 inch high, 25 mm high.Minimum digital size: 80 pixels high.Subject to receipt of rating, reprint rights purchase and agreement.
Height
FILE TYPES
EPS
JPG
TIFF
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ETR_SEALS_2015_5.0
ETR_SEALS_2015_0.5 ETR_SEALS_2015_1.0 ETR_SEALS_2015_1.5
ETR_SEALS_2015_2.0 ETR_SEALS_2015_2.5 ETR_SEALS_2015_3.0
ETR_SEALS_2015_3.5 ETR_SEALS_2015_4.0 ETR_SEALS_2015_4.5
©2015 Buyers Laboratory LLC
CATALOG OF BLI GRAPHICS | Report Graphics
19
Environmental Test Reports
REPORT COLORS
100 50 0 65
100 3 88 6
100 3 88 6 24%
100 3 88 6 14%
0 0 0 92
0 0 0 70 Usage Limitations
Minimum print size: 1 inch high, 25 mm high.Minimum digital size: 80 pixels high.Subject to receipt of rating, reprint rights purchase and agreement.
Height
FILE TYPES
EPS
JPG
TIFF
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FTR_SEALS_2015_5.0
FTR_SEALS_2015_0.5 FTR_SEALS_2015_1.0 FTR_SEALS_2015_1.5
FTR_SEALS_2015_2.0 FTR_SEALS_2015_2.5 FTR_SEALS_2015_3.0
FTR_SEALS_2015_3.5 FTR_SEALS_2015_4.0 FTR_SEALS_2015_4.5
©2015 Buyers Laboratory LLC
CATALOG OF BLI GRAPHICS | Report Graphics
20
Field Test Reports
REPORT COLORS
0 100 36 72
0 11 73 30 ACCENT COLOR ONLY
0 11 73 30 18%
0 0 0 100
0 0 0 12 Usage Limitations
Minimum print size: 1 inch high, 25 mm high.Minimum digital size: 80 pixels high.Subject to receipt of rating, reprint rights purchase and agreement.
Height
FILE TYPES
EPS
JPG
TIFF
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©2015 Buyers Laboratory LLC
CATALOG OF BLI GRAPHICS | Report Graphics
21
Certificates
Usage Limitations
Minimum print size: 3 inches or 75mm along long edge.Minimum digital size: 300 pixels along long edge.Subject to receipt of designation, reprint rights purchase and agreement.
FILE TYPES
EPS
CERTIFICATES OF RELIABILITY—File names variable
PICK AWARD CERTIFICATES—File names variable.
COLOR VALUES
Various. See documents.
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RPR_SEAL_2015_PERFORMANCE
CTR_SEAL_2015_PERFORMANCE
BLI_LAB_TESTED
©2015 Buyers Laboratory LLC
CATALOG OF BLI GRAPHICS | Report Graphics
22
Custom Test Reports
Usage Limitations
Minimum print size: 1 inch high, 25 mm high.Minimum digital size: 80 pixels high.Subject to receipt of designation, reprint rights purchase and agreement.
Height
Height
Height
FILE TYPES
EPS
JPG
TIFF
TYPICAL REPORT COLORS
100 50 0 55
85 9 42 30
85 9 42 30 6%
0 0 0 100
0 0 0 80
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23©2015 Buyers Laboratory LLC
Usage RestrictionsWithout the express permission of BLI, the following presentations of BLI graphics are not permitted.
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24©2015 Buyers Laboratory LLC
USAGE RESTRICTIONS | LOGOS
BLI Logos should not be rotated. They should always be presented horizontally.
BLI Logos should not be colorized or presented in any other color treatment except those provided by BLI.
NO
NO
YES
YES
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25©2015 Buyers Laboratory LLC
USAGE RESTRICTIONS | LOGOS
The BLI Logo Mark should not be separated from the Logo Text, recombined, or combined with other text treatments. They should always be presented together as provided.
The BLI and bliQ Logo Marks should not be separated from their respective Logo Texts and used as independent graphic devices except within BLI publications.
NO
NO
The bliQ Logo Mark should not be separated from the Logo Text, recombined, or combined with other text treatments. They should always be presented together as provided. The blIQ Logo Motto may, however, be removed.
YES
NO
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26©2015 Buyers Laboratory LLC
USAGE RESTRICTIONS | SEALS
BLI Seals should not be colorized or presented in any other color treatment except those provided by BLI.
NO
YES
YES
BLI Seals may be rotated or skewed for two or three-dimensional compositing.
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27©2015 Buyers Laboratory LLC
SubmissionsImages to be included in a BLI publication should meet the following specifications.
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©2015 Buyers Laboratory LLC 28
Photographic Images—rasterized graphics
Examples—product photos, headshots, screenshots, test images.
MINIMUM SIZE 1,000 x 1,500 pixels (300 dpi at approximately 3" x 5")
PREFERRED SIZE 2,400 x 3,000 pixels or more (300 dpi at approximately 8" x 10")
FORMAT JPG, TIFF, PNG, BMP
COLOR RGB or CMYK
ALPHA Clipping path for isolating product photos is preferred.
COMPRESSION No image compression or lossless image compression.
OTHER Products are preferred against a white background in neutral light, without optional accessories.
• Most images as specified will be 1MB or more. Files larger than 10MB are likely to be unnecessarily large.
• Most photographic images in a 1,000 x 1,500 pixel size range will exceed 100KB in size.
• No image below 100KB is likely to be usable.
Submissions
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Line Art—vector graphics
Examples—logos, advertising or promotional pieces.
FORMAT EPS preferred. Editable PDF.
COLOR Pantone spots, RGB or CMYK.
FONTS All fonts should be embedded or outlined.
• Logos are preferred as line art rather than as rasterized JPG or TIFF files.
Submissions
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30©2015 Buyers Laboratory LLC
Contacting BLI
For more information about us, our products and services, and how BLI can help you close more deals, please contact us in your area.
AMERICAS Jane Lyons 973 797 2100 [email protected]
ASIA Loretta Pang [email protected]
EMEA Goran Olsson [email protected]
WORLDWIDE [email protected]
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