using data to program creative spaces - roadmap 2013
DESCRIPTION
Presentation from Jennifer Magnolfi, Downtown Project #roadmap2013 More at http://events.gigaom.com/roadmap-2013/TRANSCRIPT
Wednesday, November 13, 13
USING DATA TO PROGRAM CREATIVE SPACES
Jennifer MagnolfiDowntown Project
Wednesday, November 13, 13
PROGRAMMABLE HABITATS
Wednesday, November 13, 13
Wednesday, November 13, 13
PROGRAMMABILITY < > PRODUCTIVITYMicrosoft Envisioning Lab . 2010
Photo courtesy of Microsoft Inc and Herman Miller Inc
Wednesday, November 13, 13
CREATION OF NEW KNOWLEDGE
Wednesday, November 13, 13
Photo by Aimee Groth, Businessinsider http://read.bi/VkCjPC
CAN WE SCALE THE COWORKING EFFECT ?
Wednesday, November 13, 13
photo by Aimee Groth,BusinessInsiderhttp://read.bi/VkCjPC
Wednesday, November 13, 13
$350M Investment in Downtown LV$200M Residential + Real Estate
$50M VegasTech Fund
$50M Small Businesses
photo by Aimee Groth, BusinessInsiderhttp://read.bi/VkCjPC
$50M Education
DOWNTOWNPROJECT
Wednesday, November 13, 13
MAXIMIZING ADAPTATION > RESILIENCE
Wednesday, November 13, 13
0
30
60
90
120
Vegas Game Day
Shift Art
Vegas Music Scene
Sound Foundry
Sound Foundry FB
Downtown Food Jelly
Shift Studios
Content Jelly
Downtown Education
/usr/lib
Vegas Skillshare FB
Syn Shop
Syn Shop FB
/usr/share
Aquaponics
Green Jellyers
Coworking
9th Bridge
Vegas Community
Shift Vegas
Private Shift FB Group
MayAprMarFebJan
Health & Wellness
Shift Vegas Polity
DT Food Jelly FB
Sx Vegas
Founder Dating
LV Park(ing) Day
Save the Huntridge
Vegas Tech
200300400500
Shift Digital Community Growth | Membership
Early data collected from January-May 2012 in emergent coworking community. Sample base includes social media databases. Data collection by Ayloo.net. Graphics by Mark Johnson
Wednesday, November 13, 13
0
30
60
90
120
Vegas Game Day
Shift Art
Vegas Music Scene
Sound Foundry
Sound Foundry FB
Downtown Food Jelly
Shift Studios
Content Jelly
Downtown Education
/usr/lib
Vegas Skillshare FB
Syn Shop
Syn Shop FB
/usr/share
Aquaponics
Green Jellyers
Coworking
9th Bridge
Vegas Community
Shift Vegas
Private Shift FB Group
MayAprMarFebJan
Health & Wellness
Shift Vegas Polity
DT Food Jelly FB
Sx Vegas
Founder Dating
LV Park(ing) Day
Save the Huntridge
Vegas Tech
200300400500
Shift Digital Community Growth | Membership
• Constant growth in new communities • Highest growth in community around learning
Early data collected from January-May 2012 in emergent coworking community. Sample base includes social media databases. Data collection by Ayloo.net. Graphics by Mark Johnson
Wednesday, November 13, 13
USERS AS CODESIGNERS > EMPATHY
Wednesday, November 13, 13
0
6
8
10
12
2
4
Jan MayAprMarFeb
Shift Digital Community Growth | Engagement | Posts Per Engaged User
Vegas Game Day
Shift Art
Vegas Music Scene
Sound Foundry
Sound Foundry FB
Downtown Food Jelly
Shift Studios
Content Jelly
Downtown Education
/usr/lib
Vegas Skillshare FB
Syn Shop
Syn Shop FB
/usr/share
Aquaponics
Green Jellyers
Coworking
9th Bridge
Vegas Community
Shift Vegas
Private Shift FB Group
Health & Wellness
Shift Vegas Polity
DT Food Jelly FB
Sx Vegas
Founder Dating
LV Park(ing) Day
Save the Huntridge
Vegas Tech
Early data collected from January-May 2012 in emergent coworking community. Sample base includes social media databases. Data collection by Ayloo.net. Graphics by Mark Johnson
• Online activity per engaged user • Highest peak pre-IRL activity buiding
Wednesday, November 13, 13
Shift Physical Community Growth | Meetups
Local Politics
Music
Food
Content
Education
Health & Wellness
Tech
Green
Art
Makers
Gaming
Performance
0
6
8
10
12
2
4
Jan MayAprMarFeb
• Increase of use of physical space • Stabilized occupancy per vertical activity
Early data collected from January-May 2012 in emergent coworking community. Sample base includes social media databases. Data collection by Ayloo.net. Graphics by Mark Johnson
Wednesday, November 13, 13
DISTRIBUTED COCREATION > TRUST
Wednesday, November 13, 13
10 Proof of Concept Projects
Wednesday, November 13, 13
Summarized Shift Growth
0
20
30
50
10
40
Jan MayAprMarFeb
Unique OrganizersGenerated by Shift
Physical Meetups
Active Projects
42
29
32• IRL Meetups Avg Growth Rate 42.5 % • Active Project Avg Growth Rate 78.3% • New Organizer Avg Growth rate 83.9%
Early data collected from January-May 2012 in emergent coworking community. Sample base includes social media databases. Data collection by Ayloo.net. Graphics by Mark Johnson
All change manifested in physical space
Wednesday, November 13, 13
The Sunday Reset Project Health and wellness | Sold Out | Cash Flow Postitive
Wednesday, November 13, 13
Video via @resetprojectlv and James Wong
Wednesday, November 13, 13
Video via @resetprojectlv and James Wong
Wednesday, November 13, 13
Video via @gabeshep and #vegastech
Wednesday, November 13, 13
Video via @gabeshep and #vegastech
Wednesday, November 13, 13
#vegastech SXSW 2013 booth $350k total funding raised | 140 members came from LV1100 attendees to the events | #1 trending topic twice
Image via @gabeshep
Wednesday, November 13, 13
Proof of Concept Community Project by Green Jelly10 wk from incubation to realization | volunteer driven $8.5k raised funds | city approved
Wednesday, November 13, 13
Proof of Concept Community Project by Green Jelly$100k Corporate sponsor offer emerged for follow-up buildout RE offer to occupy the block
Wednesday, November 13, 13
Video courtesy of GreenJelly and DTP
Wednesday, November 13, 13
Video courtesy of GreenJelly and DTP
Wednesday, November 13, 13
Photo by Aimee Groth, Businessinsider http://read.bi/VkCjPC
Creativity is not the game preserve of artists, but an intrinsic feature of all human activity.
- Red Burns
Wednesday, November 13, 13
Wednesday, November 13, 13