using digital tools to engage customers - swana nj · using digital tools to engage customers sara...
TRANSCRIPT
![Page 1: Using Digital Tools to Engage Customers - SWANA NJ · Using Digital Tools to Engage Customers Sara Verrillo Digital Media Specialist. Atlantic County Utilities Authority (ACUA)](https://reader033.vdocument.in/reader033/viewer/2022060407/5f0f92797e708231d444d38d/html5/thumbnails/1.jpg)
Using Digital Tools to Engage Customers
Sara VerrilloDigital Media SpecialistAtlantic County Utilities Authority (ACUA)
![Page 2: Using Digital Tools to Engage Customers - SWANA NJ · Using Digital Tools to Engage Customers Sara Verrillo Digital Media Specialist. Atlantic County Utilities Authority (ACUA)](https://reader033.vdocument.in/reader033/viewer/2022060407/5f0f92797e708231d444d38d/html5/thumbnails/2.jpg)
WHY?
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Customer Service
![Page 4: Using Digital Tools to Engage Customers - SWANA NJ · Using Digital Tools to Engage Customers Sara Verrillo Digital Media Specialist. Atlantic County Utilities Authority (ACUA)](https://reader033.vdocument.in/reader033/viewer/2022060407/5f0f92797e708231d444d38d/html5/thumbnails/4.jpg)
Education
![Page 5: Using Digital Tools to Engage Customers - SWANA NJ · Using Digital Tools to Engage Customers Sara Verrillo Digital Media Specialist. Atlantic County Utilities Authority (ACUA)](https://reader033.vdocument.in/reader033/viewer/2022060407/5f0f92797e708231d444d38d/html5/thumbnails/5.jpg)
Transparency & Good PR
![Page 6: Using Digital Tools to Engage Customers - SWANA NJ · Using Digital Tools to Engage Customers Sara Verrillo Digital Media Specialist. Atlantic County Utilities Authority (ACUA)](https://reader033.vdocument.in/reader033/viewer/2022060407/5f0f92797e708231d444d38d/html5/thumbnails/6.jpg)
Brand Differentiator
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Thought Leadership
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Recruitment
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Traffic
![Page 10: Using Digital Tools to Engage Customers - SWANA NJ · Using Digital Tools to Engage Customers Sara Verrillo Digital Media Specialist. Atlantic County Utilities Authority (ACUA)](https://reader033.vdocument.in/reader033/viewer/2022060407/5f0f92797e708231d444d38d/html5/thumbnails/10.jpg)
WHAT?
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Website
![Page 12: Using Digital Tools to Engage Customers - SWANA NJ · Using Digital Tools to Engage Customers Sara Verrillo Digital Media Specialist. Atlantic County Utilities Authority (ACUA)](https://reader033.vdocument.in/reader033/viewer/2022060407/5f0f92797e708231d444d38d/html5/thumbnails/12.jpg)
• User-Friendly • Responsive• Attractive Design• Updated Content
Engaging Website Attributes
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Blogging
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BLOG
Dive deeper into hot topics
• Become a thought-leader• Share your news• Great for long-form content• Great for SEO
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Dive deeper into hot topics
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Highlight LocalEfforts
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Share Your Story
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Social Media
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• Still the most popular!• Share photos, videos,
articles, upcoming events• Create groups• Best for connecting with your
local community
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Facebook Users
• 79% of all U.S. adults are on Facebook
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Cons
• Your followers may not always see your posts
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Facebook Groups
• Great way to connect with specific groups of people
• Ensures anyone in the group will see the posts you share
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Atlantic County ObLITTERaters123 Members
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• “Tweet” limited to 280 characters
• Use “hashtags” to search for and identify tweets
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Twitter Users
• Reporters and news outlets
• Industry peers• National and local
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Best For
• Connecting with peers, reporters
• Staying updated on news
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Cons
• Feed updates so quickly• Character Limit
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Instagram Users
• Image and short video platform
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Instagram Users
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Instagram Users
• Over 90% of users under the age of 35
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Best For
• Connecting with younger audience
• Sharing behind-the-scenes photos or videos
![Page 42: Using Digital Tools to Engage Customers - SWANA NJ · Using Digital Tools to Engage Customers Sara Verrillo Digital Media Specialist. Atlantic County Utilities Authority (ACUA)](https://reader033.vdocument.in/reader033/viewer/2022060407/5f0f92797e708231d444d38d/html5/thumbnails/42.jpg)
Cons
• Can’t put live links in your comments
![Page 43: Using Digital Tools to Engage Customers - SWANA NJ · Using Digital Tools to Engage Customers Sara Verrillo Digital Media Specialist. Atlantic County Utilities Authority (ACUA)](https://reader033.vdocument.in/reader033/viewer/2022060407/5f0f92797e708231d444d38d/html5/thumbnails/43.jpg)
• The professional social media platform
• Online resume for individuals• Recruiting tool for companies
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LinkedIn Users
• Professional organizations
• Industry peers • Future Employees
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Best For
• Promoting your skills• Connecting with peers• Sharing updates or
industry news
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Snapchat
• Record and sendshort videos/ photos
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Snapchat Users
• 71% of users under age 34
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Best For
• Sharing behind-the-scenes video
• Creating custom GeoFilters
![Page 50: Using Digital Tools to Engage Customers - SWANA NJ · Using Digital Tools to Engage Customers Sara Verrillo Digital Media Specialist. Atlantic County Utilities Authority (ACUA)](https://reader033.vdocument.in/reader033/viewer/2022060407/5f0f92797e708231d444d38d/html5/thumbnails/50.jpg)
Examples
![Page 51: Using Digital Tools to Engage Customers - SWANA NJ · Using Digital Tools to Engage Customers Sara Verrillo Digital Media Specialist. Atlantic County Utilities Authority (ACUA)](https://reader033.vdocument.in/reader033/viewer/2022060407/5f0f92797e708231d444d38d/html5/thumbnails/51.jpg)
GET STARTED
![Page 52: Using Digital Tools to Engage Customers - SWANA NJ · Using Digital Tools to Engage Customers Sara Verrillo Digital Media Specialist. Atlantic County Utilities Authority (ACUA)](https://reader033.vdocument.in/reader033/viewer/2022060407/5f0f92797e708231d444d38d/html5/thumbnails/52.jpg)
What You’ll Need
• Dedicated person or multiple team members
• Technical knowledge and creativity
• Smartphone or camera to take photos/video
![Page 53: Using Digital Tools to Engage Customers - SWANA NJ · Using Digital Tools to Engage Customers Sara Verrillo Digital Media Specialist. Atlantic County Utilities Authority (ACUA)](https://reader033.vdocument.in/reader033/viewer/2022060407/5f0f92797e708231d444d38d/html5/thumbnails/53.jpg)
Know What You Can Handle
• Decide which platform is the best for you and try that first
• Add others as you feel comfortable
![Page 54: Using Digital Tools to Engage Customers - SWANA NJ · Using Digital Tools to Engage Customers Sara Verrillo Digital Media Specialist. Atlantic County Utilities Authority (ACUA)](https://reader033.vdocument.in/reader033/viewer/2022060407/5f0f92797e708231d444d38d/html5/thumbnails/54.jpg)
CREATINGCONTENT
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Items and FAQs
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Engage residents – just ask!
![Page 57: Using Digital Tools to Engage Customers - SWANA NJ · Using Digital Tools to Engage Customers Sara Verrillo Digital Media Specialist. Atlantic County Utilities Authority (ACUA)](https://reader033.vdocument.in/reader033/viewer/2022060407/5f0f92797e708231d444d38d/html5/thumbnails/57.jpg)
Use the Calendar as a Guide
![Page 58: Using Digital Tools to Engage Customers - SWANA NJ · Using Digital Tools to Engage Customers Sara Verrillo Digital Media Specialist. Atlantic County Utilities Authority (ACUA)](https://reader033.vdocument.in/reader033/viewer/2022060407/5f0f92797e708231d444d38d/html5/thumbnails/58.jpg)
Use the Calendar as a Guide
![Page 59: Using Digital Tools to Engage Customers - SWANA NJ · Using Digital Tools to Engage Customers Sara Verrillo Digital Media Specialist. Atlantic County Utilities Authority (ACUA)](https://reader033.vdocument.in/reader033/viewer/2022060407/5f0f92797e708231d444d38d/html5/thumbnails/59.jpg)
Use the Calendar as a Guide
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Videos
Experiment with short or live videos to explain processes
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Connect with the Community
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Follow community members, promote your profile name
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Promote and Use Hashtags
![Page 67: Using Digital Tools to Engage Customers - SWANA NJ · Using Digital Tools to Engage Customers Sara Verrillo Digital Media Specialist. Atlantic County Utilities Authority (ACUA)](https://reader033.vdocument.in/reader033/viewer/2022060407/5f0f92797e708231d444d38d/html5/thumbnails/67.jpg)
Find & Share Industry News
Use hashtags for research, search
#recycling
![Page 68: Using Digital Tools to Engage Customers - SWANA NJ · Using Digital Tools to Engage Customers Sara Verrillo Digital Media Specialist. Atlantic County Utilities Authority (ACUA)](https://reader033.vdocument.in/reader033/viewer/2022060407/5f0f92797e708231d444d38d/html5/thumbnails/68.jpg)
Contests
![Page 69: Using Digital Tools to Engage Customers - SWANA NJ · Using Digital Tools to Engage Customers Sara Verrillo Digital Media Specialist. Atlantic County Utilities Authority (ACUA)](https://reader033.vdocument.in/reader033/viewer/2022060407/5f0f92797e708231d444d38d/html5/thumbnails/69.jpg)
Advertising
Facebook has greatest reach for
little cost
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HELPFULTIPS
![Page 71: Using Digital Tools to Engage Customers - SWANA NJ · Using Digital Tools to Engage Customers Sara Verrillo Digital Media Specialist. Atlantic County Utilities Authority (ACUA)](https://reader033.vdocument.in/reader033/viewer/2022060407/5f0f92797e708231d444d38d/html5/thumbnails/71.jpg)
Always Remember to…
• Be relevant to your community
• Try something new, measure and reevaluate
• Recycle (content)
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Resources
Photo Editing/Video:– Canva
– Picmonkey
– Adobe Spark
– GifLab
– VidLab
– iMovie
Scheduling:– Buffer.com
– Hootsuite.com
Other:– Government Social
Media Organization -GSMO.org
– Buffer social media blog
![Page 73: Using Digital Tools to Engage Customers - SWANA NJ · Using Digital Tools to Engage Customers Sara Verrillo Digital Media Specialist. Atlantic County Utilities Authority (ACUA)](https://reader033.vdocument.in/reader033/viewer/2022060407/5f0f92797e708231d444d38d/html5/thumbnails/73.jpg)
Connect with Us!
www.acua.comFacebook.com/ACUA.Green
Twitter.com/ACUA_GreenInstagram.com/acua_green