using facebook as a marketing tool for your farm ...using facebook as a marketing tool for your farm...
TRANSCRIPT
Using Facebook as a Marketing Tool for
Your Farm Business
Webinar
February 24, 2010
I help:
– business owners who are frustrated with
their business growth or profitability.
– organizations who need a champion to lead
a project from concept to completion.
“I bring knowledge, ease and
understanding to the table.”
• World Wide Web Presence
• Medium to Connect to Customers
• Ability to Promote Events & News
• Feedback from Fans
• Sharing
Why use Facebook
Why use Facebook
Inbound Marketing
• SEO/SEM
• Blogging
• Social media
• RSS
• Free tools/trials
• Public relations
Think Permission
Outbound Marketing
• Telemarketing
• Trade shows
• Direct mail
• Email blasts
• Print ads
• TV/radio ads
Think Interruption
• 350+ million users (100 million U.S. visitors-Nov.2009)(source: Comscore)
• 3.5 billion/week - shared content (web links, blog
posts, notes)
• 2.5 billion/month - photos uploaded
• 14 million/month - videos uploaded
• 3.5 million/month - events created
Why use Facebook
• Meet people & start conversations
• Be helpful, answer questions
• Add value to community
• Ask questions
• Trust other’s advice
Why use Facebook
Personal Profile vs. Business Page
Personal profiles
have friends
Mutual Acceptance
5,000 Limit
Business pages have
fans
One-way, Opt-in
No Limit
Building a Personal Profile
• Personal information
• Photo
• Work/education
• Networks
• Interests, photos, etc.
• Applications
• Find friends
Personal Profile vs. Business Page
Building a Business Page
• Have personal page
• Create a page
• Logo
• Description
• Call to action
• Find fans
Personal Profile vs. Business Page
Finding Time
• Spend time on good conversations.
• Think about face-2-face with customers.
• It’s marketing, networking &/or research.
• Allocate time (1-2 hours)/week
• Use down-time (I.e. doctors office) 4 time to network (if U have lap top or mobile)
– Use time to outline & write set of micro blog posts to send later.
• Look @ results long-term
Privacy Considerations
• Keep security software current.
• Guard passwords & change frequently.
• Don’t share anything you wouldn’t want to read in the headlines or anything you wouldn’t want a stranger to know.
• Set profile securities for applications.
– app. developers have access to contact info.
• Hackers - steal FB log-in & sending sensitive info.
– Contact your friends with bogus story requesting money
• traveling
• targeting grandparents of the military
• Install only verified applications.
• Quizzes & Games - Don’t do them.
– some trick you into revealing personal information or
information often used as security verification.
• pet’s name, street you grew up on, birth town or city, mother’s
maiden name, etc.
Privacy Considerations
Setting up Your Personal Profile
“It’s your You Book”
http://www.facebook.com
Complete
all information
required
Click
Note: You may want to designate one email address for all social networking tools
Registration
Note: Be sure to read the Terms of Use and Privacy Policy
Registration
Step 1:You have the option to upload your address book.
Registration
Step 2:You have the option to upload this information.
Registration
Step 2:You have the option to “Friend” these people.
Registration
Step 3:You have the option to join a network near you.
Registration
After registering you will receive an email confirmation
requiring you to confirm your account by clicking the link.
Registration
You have successfully confirmed your account with the email
Registration
Settings allow
you to make
changes
To your original
registration
Information & add
specific
information or
deactivate your
account
Account Settings
Account Settings
This is one way to connect with others you may have
Gone to school with, worked with and/or live near and more.
Notifications
Relate directly to you -
you received an
Invite, reply, wall post.
This allows you to set
up how you want to
receive the notices
-email,
-mobile
-your profile
Account Settings
Profile Settings
A dry erase
board
-You post
messages,
Photos,
video
-Friends
can write
on your
wall
-You can
remove
posts
-have FB
apps
Profile Settings
Create a Photo Album and upload pictures.
Set security to who may see your photos.
You can add other features -
Links, events, notes, video
Finding Friends
Friends need to be requested &
mutually accepted
Finding Friends
Use search bar
List of Kim
Selected correct
one
Finding Friends
Select
Add as Friend
Pop up for Kim
to accept
Creating Messages
Create message on wall or on home page
Change security of message if desired
Click Share
Creating Messages
Put a message on a friends wall
Select friend
Add message
Select “share”
Session One Action Steps
• Determine level of privacy for profile
• Select picture of yourself
• Create profile
• Invite friends
Session Two
March 24, 2010
Noon to 1:00 p.m.
Continuing to effectively set up your account -
Business Page
How to engage with others
Methods to increase followers
Charlene Andersen
Kamigo Marketing LLC
Join Me @Twitter, Facebook, LinkedIn
603.942.7160