using linkedin effectively presentation at pinkcow may17
DESCRIPTION
A presentation I have done using my experience, observations and profiling of people who have signed up to attend the talk on using linkedin effectively and leveraging it to build their professional brand. Matrix on Recommendations, connections; 3 steps to get started and get going were the key take outs.TRANSCRIPT
![Page 1: Using Linkedin Effectively Presentation At Pinkcow May17](https://reader036.vdocument.in/reader036/viewer/2022062419/559352bb1a28abba1b8b45eb/html5/thumbnails/1.jpg)
Serius Social Networking
Experiences of a naïve networker on
![Page 2: Using Linkedin Effectively Presentation At Pinkcow May17](https://reader036.vdocument.in/reader036/viewer/2022062419/559352bb1a28abba1b8b45eb/html5/thumbnails/2.jpg)
Inkedin for the night
• A bit about Linkedin• Makin Linkedin Work for us
– Individuals– Small/Medium Businesses
• Establishin ourselves (Few examples)– Profile– Network– Groups– Applications– Answers
• A bit of what I am doin and Anecdotal Rah-rah• Rapid Firin
![Page 3: Using Linkedin Effectively Presentation At Pinkcow May17](https://reader036.vdocument.in/reader036/viewer/2022062419/559352bb1a28abba1b8b45eb/html5/thumbnails/3.jpg)
A bit about • Throbbing and buzzing Rolodex/supply
chain/Online talent stock exchange• More 'beef' on us – Alma mater, Updates
(Tweets, blogs ,etc.), Communication skills• Measure of popularity through 'activity /
traffic measures'– More conscious to 'market' ourselves to a key
'audience'
• Upfront credibility / fitment through recommendations
• Collective intelligence to leverage• Finally, our professional brand building in a DIY
format. Period.
![Page 4: Using Linkedin Effectively Presentation At Pinkcow May17](https://reader036.vdocument.in/reader036/viewer/2022062419/559352bb1a28abba1b8b45eb/html5/thumbnails/4.jpg)
A bit more, about us @ Pinkedin
Contacts
Reco
mm
enda
tions
![Page 5: Using Linkedin Effectively Presentation At Pinkcow May17](https://reader036.vdocument.in/reader036/viewer/2022062419/559352bb1a28abba1b8b45eb/html5/thumbnails/5.jpg)
Divedin, a bit more
2021
Expand
Leverage
Data of RSVP networkers for the event, as on Sunday May 15th
![Page 6: Using Linkedin Effectively Presentation At Pinkcow May17](https://reader036.vdocument.in/reader036/viewer/2022062419/559352bb1a28abba1b8b45eb/html5/thumbnails/6.jpg)
Thinkedin about it
Contacts
Reco
mm
enda
tions
Right Up There
Meishi Hunter
Sprayer
WAY / WAI
Leveraged Guru
Cult Classic
3% of contacts
![Page 7: Using Linkedin Effectively Presentation At Pinkcow May17](https://reader036.vdocument.in/reader036/viewer/2022062419/559352bb1a28abba1b8b45eb/html5/thumbnails/7.jpg)
Workin it out for us
Be seen adding value
continuously
Leverage existing network
Expand with
relevant contacts
• Alumni, Clients, Colleagues, Experts, Recruiters
• Seek/Give a reason-why for connecting
• Do not hesitate to contact/message more than once; if you believe the person is critical
• Acknowledge upon connecting• Check who is viewing your profile
• Collective and Collaborative Intelligence
• Ask/Give recommendations, in advance
• Use more as a Whiteboard than a Water cooler
• Ask/Share/Post opportunities• Meet beyond Linkedin atleast once,
if possible• Use applications (My Travel,
Slideshare)
• Online talent stock exchange• Ensure your profile is 100% complete• Updated regularly with relevant & non-
confidential information, including blogs and tweets
• Join/Start groups in the areas of your interest• Post/Respond to Answers/Discussions • Invest time and effort (3 hrs/week…..)• Use applications (Books, Box.net, Slideshare)
![Page 8: Using Linkedin Effectively Presentation At Pinkcow May17](https://reader036.vdocument.in/reader036/viewer/2022062419/559352bb1a28abba1b8b45eb/html5/thumbnails/8.jpg)
Workin it out for our business
Focus on A, B,D,F,G
![Page 9: Using Linkedin Effectively Presentation At Pinkcow May17](https://reader036.vdocument.in/reader036/viewer/2022062419/559352bb1a28abba1b8b45eb/html5/thumbnails/9.jpg)
Workin it out in life
• Farming the present for future returns
• Results will take time coming• Drive hard measures (Share
of mind)• Develop few deeper
relationships• Individuals, SMBs for
opportunities and lead generation; big corps for recruitment; executive lifestyle
• Mining the past for present/future pastime
• Grab them eyeballs quick• Build on Soft measures
(Share of heart)• Build broader community
quickly• Leisure, entertainment,
impulsive/indulgent purchases, FMCG, Communications, guilt complex exploiting products/services…..
![Page 10: Using Linkedin Effectively Presentation At Pinkcow May17](https://reader036.vdocument.in/reader036/viewer/2022062419/559352bb1a28abba1b8b45eb/html5/thumbnails/10.jpg)
Gettin Started
• Set up Your profile• Build your network• Use groups• Use Applications• Answer Questions
Following slides contain fictitious information. Any resemblance to fellow networkers gathered in here
is not a coincidence
YES NO
![Page 11: Using Linkedin Effectively Presentation At Pinkcow May17](https://reader036.vdocument.in/reader036/viewer/2022062419/559352bb1a28abba1b8b45eb/html5/thumbnails/11.jpg)
Profile – Use the next espresso time for that 100% elevator pitch
![Page 12: Using Linkedin Effectively Presentation At Pinkcow May17](https://reader036.vdocument.in/reader036/viewer/2022062419/559352bb1a28abba1b8b45eb/html5/thumbnails/12.jpg)
Network – Add, Focus, Expand
![Page 13: Using Linkedin Effectively Presentation At Pinkcow May17](https://reader036.vdocument.in/reader036/viewer/2022062419/559352bb1a28abba1b8b45eb/html5/thumbnails/13.jpg)
Groups – More than a spectator Sport
![Page 14: Using Linkedin Effectively Presentation At Pinkcow May17](https://reader036.vdocument.in/reader036/viewer/2022062419/559352bb1a28abba1b8b45eb/html5/thumbnails/14.jpg)
Applications – Break The Ice, Be accessible
![Page 15: Using Linkedin Effectively Presentation At Pinkcow May17](https://reader036.vdocument.in/reader036/viewer/2022062419/559352bb1a28abba1b8b45eb/html5/thumbnails/15.jpg)
Questions – Let there be more
![Page 16: Using Linkedin Effectively Presentation At Pinkcow May17](https://reader036.vdocument.in/reader036/viewer/2022062419/559352bb1a28abba1b8b45eb/html5/thumbnails/16.jpg)
Mindin my own business• Make Linkedin url part of my coordinates
– http://www.linkedin.com/in/arunvemuri– http://ivak99.wordpress.com; http://blog.campaignasia.com/author/arun-vemuri/– @dailyvemuri, [email protected]
• Be regular in updating, sharing, responding• Message as many as I can, of those who viewed my profile• Promote my blogs, but rarely my personal tweets• Seek out to meet those who I want, and meet those who ask me to
– Read/Research about them• Be economical with lies. World peace…other such motherhoods
![Page 17: Using Linkedin Effectively Presentation At Pinkcow May17](https://reader036.vdocument.in/reader036/viewer/2022062419/559352bb1a28abba1b8b45eb/html5/thumbnails/17.jpg)
Findin Useful
• http://smb.linkedincreatives.com/• http://www.leadformix.com/Why-Should-You-
Use-Linkedin-For-B2B-Generation/
Put it in email
Write as if you write your CV
Track/Research
companies
![Page 18: Using Linkedin Effectively Presentation At Pinkcow May17](https://reader036.vdocument.in/reader036/viewer/2022062419/559352bb1a28abba1b8b45eb/html5/thumbnails/18.jpg)
Sinkedin?
Time for Q&A• How much information should be made available? What fail-safes are appropriate? • What advantages, if any, are there for the paid version of the service?
Dan Sloan