using mobile and grassroots a presentation for dc grassroots meetup nov 10 2011 by sue zoldak...
TRANSCRIPT
Mobile & Grassroots
Presented by Sue Zoldak, @suezoldakNovember 10, 2011
*This presentation has been slightly modified – videos shown live during presentation are presented here as links to YouTube. Internet connection required.
@suezoldak #dcgrassroots
What We Do
Issue Advocacy & GrassrootsInteractiveAdvertisingPublic RelationsSocial MediaGrassroots
WELCOME
@suezoldak #dcgrassroots
Everyone is doing it, right?
Corporate marketing sets standardQR code uptake up 4589%Mobile apps are the new “must have”Two-thirds of world's mobile data traffic
will be video by 20159 out of 10 Smartphone searches
result in action on same day (32 visit a website; 49% make a purchase)
WHY MOBILE
MAKE IT RELEVANT
“Don’t take your regular campaign and put it on mobile.”
@suezoldak #dcgrassroots
The best mobile campaigns are:
CreativeLocation awareSuitable to your audience
MAKE IT RELEVANT
CREATIVE
“Get your audience to interact with their phone – and react to your message.”
@suezoldak #dcgrassroots
True Blood
CREATIVE
Click here to watch video on YouTube:
http://youtu.be/bLROmGMSJlY
@suezoldak #dcgrassroots
Volkswagen
CREATIVE
Click here to watch video on YouTube: http://youtu.be/FhbkqFdKnP8
@suezoldak #dcgrassroots
Reporters Without Borders
CREATIVE
Click here to watch video on YouTube: http://youtu.be/mx48zKeJxlQ
@suezoldak #dcgrassroots
National Chamber Foundation
CREATIVE
LOCATION AWARE
“Your phone goes with you.”
@suezoldak #dcgrassroots
Michelle Bachman - Minnesota State Fair
LOCATION AWARE
Click here to watch video on YouTube: http://youtu.be/CGeKWjJNQbI
AUDIENCE
“Know what your audience is capable of doing.
@suezoldak #dcgrassroots
U.S. Phone Platform Use
IS IT SUITABLE TO YOUR AUDIENCE?
Image + Words = Message
Execution + Delivery = Thought
Message + Thought = Action
@suezoldak #dcgrassroots
Contact
Text SZOLDAK to 50500 for my contact info
LET’S TALK