using online training to generate sales leads
DESCRIPTION
Using Online Training to Generate Sales Leads. Presented as SC 106 at DevLearn, Las Vegas, Oct 29 2014.TRANSCRIPT
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Using Training toGenerate Leads
Sandi Lin | Skilljar | @sandislin
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Why Train Customers?
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Sales – The Old Way
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Sales – The New Way
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57% of the buying processis done before sales
Source: CEB
Pre-Sales Education Sales
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Isn’t that marketing’s job?
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Develop Your Concept
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Consumers
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Businesses
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Channel partners
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Suppliers
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Reflection: What’s Your Concept?
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Delivery Modalities
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Training external usersis different
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On-Demand
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Virtual Live
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Classroom
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Remember to track
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Reflection: What Type of Delivery?
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Your ROI Metric
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Reach
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Use $ if you can
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Training Revenue
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Retention
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Reflection: What’s Success?
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Summary
• Training Concept• Delivery Modality• Success Metric
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devlearn.skilljar.com
Sandi Lin | Skilljar | @sandislin