using social ads
DESCRIPTION
Marketers are flocking to social media advertising in order to stay in front of their consumers. What are social ads? And how can you deploy them?TRANSCRIPT
Social AdsMaximize Your Reach
Ann Marie van den Hurk • Mind The Gap PR
THE INTERNET SUMMIT NOVEMBER 14, 2013
RALEIGH, NORTH CAROLINA
1Friday, November 15, 13
Attention Economy Marketers are flocking to social media advertising in order to stay in front of their consumers.
Social Media Marketing is heavily used by advertisers and marketers.
Both free and paid are being deployed.
In 2013, 64% of advertisers plan to increase paid social media buys.
Ann Marie van den Hurk • [email protected] • @amvandenhurk •+1 302-563-0992
2Friday, November 15, 13
What is Paid Social Media?
Ann Marie van den Hurk • [email protected] • @amvandenhurk •+1 302-563-0992
Platforms such as YouTube, Twitter, and Facebook have options.
3Friday, November 15, 13
Why is desirable?
Easily integrated with other channels
Cost-effective
Very targeted & customizable
Ann Marie van den Hurk • [email protected] • @amvandenhurk •+1 302-563-0992
4Friday, November 15, 13
Before You Drive OffPurpose of campaign
Plan campaign out.
Decide what your KPIs are.
Know your audience.
Ann Marie van den Hurk • [email protected] • @amvandenhurk •+1 302-563-0992
SPOILER ALERT - Social media advertising ROI is hard to prove given current analytics.
5Friday, November 15, 13
Mind The Gap Public Relations
Keep Calm and Call Us... [email protected] +1 302.563.0992 @amvandenhurk
Buy Social Media Crisis Communications, Preparing for Preventing, and Surviving a Public Relations #Fail
Ann Marie van den Hurk • [email protected] • @amvandenhurk •+1 302-563-0992
Public Relations • Crisis Communications • Social Media
6Friday, November 15, 13