using social media as a marketing tool linkedin session andrew greenyer director, raise the roof...
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Using Social Media as a Marketing Tool Linkedin session Andrew Greenyer Director, Raise the Roof Marketing. 1. What actions have you taken?. What is Linkedin?. Who has a LinkedIn account? If you do how complete is your account? How active are you?. Linkedin - Overview. - PowerPoint PPT PresentationTRANSCRIPT
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Using Social Media as a Marketing Tool
Linkedin session
Andrew GreenyerDirector, Raise the Roof Marketing
1
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What actions have you taken?
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What is Linkedin?• Who has a LinkedIn account?
• If you do how complete is your account?
• How active are you?
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“Linkedin helps you find valuable people and informs you of the mutual
connections you have with them”
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Linkedin• Launched in May 2003
• Has 150 million professionals networked (50:50 M/F)
• 1.3m Small Businesses
• Known as Facebook for Grown-ups (or suits)
• Host a CV online and connect to other professionals in your organisation, previous employers or industry sector
• Allows you to be introduced to people you could never meet
• Used for job searching
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Profile of professions
Sales12%
Academia10%
Admin10%
Ops10%
Engin9%
Other49%
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Linkedin – how to use• Use to make connections to decision makers in
target organisation
• Research your target companies and individuals
• Keep an eye on your competitors
• Share your content with like minded individuals
• Become a thought leader in your field
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What can find you?• New Business Opportunities
• Requests to Tender
• Writing requests
• Speaking requests
• Job Opportunities
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Where to start?• Create an account at linkedin.com
(if not already got one)
• Make sure your profile is complete as possible
• Identify and connect to people you know to start to build your network
• Research which groups to join
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My Profile
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How to achieve a complete profile
• Use a professional image
• Create a compelling headline
• List your current position and at least 2 past positions
• Complete the summary section
• Complete the skills and expertise section
• Give recommendations first
• Complete the interests and groups section
Hint – you will need 3 recommendations before your profile can be marked as complete
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Optimise your profile to get found by contacts
Edit your websites – you can have up to 3
Edit your public URL to make it personal to you
Add your Twitter
account
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Lets look at the system and my profile
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Getting you network started• Connect with your direct contacts
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Add previous colleagues
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Add new connections• Browse the networks of your immediate networks by
visiting their profile
• Use the search function to look for individuals by name and/or company
• Join groups that your target market join
• Watch your network’s interactions and connections
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Using Search
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Increasing your network• Check you contacts from your email accounts – are
they on Linkedin?
• Connect with people you meet in the groups
• Add people you meet at external networking events
• Cross link with other connections on other social media networks
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Lets look some of your profiles and how I could connect to you
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What do you need to do to get 100% completion?
• Do you need to join Linkedin?
• How complete is your profile?
• List what you need to do to improve your profile and it’s visibility.
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Linkedin Groups• These are great opportunities to connect with
people in your niche
• They give you the chance to be seen by your industry peers
• They give you a chance to become more well known in your industry
• You can demonstrate what you know about your subject
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Groups
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Lets look at some groups
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Company Pages
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Add Specialities
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Company details
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Develop Thought Leadership• Status Updates
• Quality of updates not volume• 2-4 updates per day• Make them compelling or noteworthy
• Linkedin Answers
• Companies post questions to get answers from professionals
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Linkedin Answers
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Lets look at the latest questions
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Jobs
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How are you going to use Linkedin for your business
• Can you and your business use Linkedin?
• What do you need to do?
• Create a company page• Need to identify and join groups• Invite current clients / contacts to connect• Follow competitors
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Using Social Media as a Marketing Tool
Linkedin session
Andrew GreenyerDirector, Raise the Roof Marketing
1