Using Social Media at the 2012 IHE Connectathon

HIMSS Connectathon WebinarJanuary 2012Cari McLean

Michael Gaspar

Optimizing your on-site social media tactics for better engagement.

Social Media Moving Forward

Social media is no longer just a marketing tool. It is a culture shift that empowers individuals to openly and actively dictate the value of brands. It is a medium through which brands engage their audience to partake in proactive dialogue and create organic relationships.

“Social Media at Connectathon ‘12”

Social Media’s PurposeNot For For

Self Promotion Resource Sharing

Customer Service Engagement

Broadcasting Thought Leadership

Replacing Other Marketing Mediums

Integration with Other Marketing Mediums

“Social Media at Connectathon ‘12”

“Social Media at Connectathon ‘12”

Preparatory Materials • Resource links

• Relevant hashtags

• Twitter handles to recognize

• Twitter monitoring/engagement software

• A device to tweet from

• THE CHEAT SHEET!

Staples of On-site Social Media

• The hashtag: #connect12 | #interoperability,

#interop, #HIE

• The handle: @interopshowcase,

• Twitter stream

a) Mentions, Hashtag, Keyword

• URL shortener

“Social Media at Connectathon ‘12”

This is your Tweet Text Box

Your entire tweet must be 140 characters or less, links included.

This is your Tweet Text Box

Your entire tweet must be 140 characters or less, links included.

This is your URL Shortener

Here you can copy and paste any resource links you want to share and the shortener will shrink the link allowing it to fit in the allotted 140 characters

This is your URL Shortener

Here you can copy and paste any resource links you want to share and the shortener will shrink the link allowing it to fit in the allotted 140 characters

This is your SEND Button

It is important to make sure all of your hashtags, handles, and spelling are accurate before sending your tweet.

This is your Event Feed#Connect 12

This is ultimately where you will see all of the indexed responses regarding the event.

This is your Event Feed#Connect 12

This is ultimately where you will see all of the indexed responses regarding the event.

This is your Mentions Feed@HIMSS | @interopshowcaseThis is where you will see what people are saying about you specifically during the Twitter event. Good opportunity to share/network with a like-minded and engaged professional.

This is your Mentions Feed@HIMSS | @interopshowcaseThis is where you will see what people are saying about you specifically during the Twitter event. Good opportunity to share/network with a like-minded and engaged professional.

This is your Keywords FeedInteroperability

This is where you can track keywords that may also come up during the event. Sometimes this is helpful as some Twitter users do not fully understand hashtags and only mention you by name or use a different hashtag all together.

Adding A Stream

You can create a stream at any time by clicking “Add Stream” and then clicking “Create Stream.”The defaults are set to add a Home Feed. You can add another Keywords or Search feed as you see fit

Social Media Content StrategyDon’t B.O.R.E. your target audience, be:

Brief• Long posts are hard to share and read—especially on Twitter

Optimized• Include links, hashtags, tags and handles when appropriate

Resourceful• Does your content progress the conversation?

Engaging• Ask questions, moderate comments, call for action, DON’T

promote

“Social Media at Connectathon ‘12”

Using Twitter On-site at EventsUse Twitter as a tool to MONITOR and ENGAGE with Connectathon attendees and followers by:

1. Using a journalistic approach, share your takeaways and findings at the Connectathon using #connect12

2. Making connections with other industry influencers both virtually and in-person

3. Demonstrating your value through sharing of HIMSS resources that are relevant to the Connectathon audience

“Social Media at Connectathon ‘12”

Optimizing Your Tweets

OPTIMIZEDThe #IHE #Connectathon is underway in #Chicago! buzz.mw/_3T42F

NOT OPTIMIZEDConnectathon testing is well on its way in Chicago!

“Social Media at Connectathon ‘12”

#IHE Connectathon listed on @iHealthBeat calendar of events for January #connect12

#IHE Connectathon listed on @iHealthBeat calendar of events for January #connect12 http://ow.ly/8nIHW

OPTIMIZEDNOT OPTIMIZED

Why On-site Social Media Matters

• Creates AWARENESS that HIMSS is proactive on interoperability initiatives in the marketplace.

• Excites ENGAGEMENT within the health IT community• Adds VALUE to our social audiences• Establishes TRASPARENCY of HIMSS & staff activities

“Social Media at Connectathon ‘12”

Questions

• What can we provide to make the Connectathon as valuable as possible using social media?

• What social media monitoring/engagement tools are you currently using, if any?

• What obstacles do you personally face in providing on-site

social media coverage?

“Social Media at Connectathon ‘12”

“Social Media at Connectathon ‘12”

Good Luck!Should you have any questions please contact either:

Cari McLeanProgram Manager, Communications cmclean@himss.org312.915.9558

ORMichael GasparAssociate Manager, Social Mediamgaspar@himss.org 312.915.9549