using social media for club recruiting and engagement
TRANSCRIPT
GROWING YOUR CLUB USING SOCIAL MEDIA
PRESENTED BY SARAH K. MILLER, MPA, CEM
FIRST, WHY USE IT AT ALL?
• The public is using it and expects to find us there•Opportunity to keep members engaged• Avenue for recruiting and fundraising
WHO USES SOCIAL MEDIA
• According to Pew Research in 2015: • 90% of those 18-29• 35% of those 65+• Higher income levels are
more likely, but 50%+ of those in the lowest income bracket now also• 58% of rural residents,
68% of suburban residents, and 64% of urban residents
PLATFORMS
MOST POPULAR PLATFORMS
FacebookTumblr
InstagramTwitter
SnapchatPinterestLinkedIn
0 200 400 600 800 1,000 1,200 1,400 1,600 1,800
Millions of Users
Millions of Users
MOST POPULAR PLATFORMS BY AGE
Snapchat
0 10 20 30 40 50 60 70 80Teens Adults
HOW IS SOCIAL MEDIA EVOLVING
•More from Pew Research• 68% of Americans have
smartphones• 86% of those ages 18-
29• 83% of those ages 30-
49• Nearly 45% of adults
have tablet computers
GENERAL PRO TIPS• Have a policy• Cover organizational use (who, what, when, how, why)• Train all volunteers on the policy• Great policy examples at Government Social Media (resources
section)• Abide by platform policies• Learn what platforms your target community is using• Post messages specific to each platform• If you post engaging content, the crowd will spread your message
SECURITY PRO TIPS• Use two-factor authentication (https://twofactorauth.org/)• Use strong passwords• At least 8 characters, using letters, numbers, symbols
• DO have at least one other trusted person who has critical passwords• Don’t share passwords/accounts with anybody else (use team
features)• Limit use of 3rd party apps• See a more detailed presentation on security and privacy here
PRIVACY PRO TIPS
•Don’t share personal information about yourself•Don’t share personal information about people you’re
posting about•Get permission before sharing photos (if not in a
public place)•Don’t tag people in photos (let them do it themselves)
FACEBOOK OVERVIEW
People
Profile Groups
Open
Closed
Secret
Organizations
Pages Insights
Fans
Interactions
Events
FACEBOOK TIPS
• Follow the policies• One Profile (account) per person• Cannot use a Profile (account) for your club• Pages are required for all organizations• Pages require administrators
•Use groups for internal club communications•Create events
FACEBOOK INSIGHTS
POST INSIGHTS
PEOPLE DATA
FAN INFO
TWITTER BASICS AND TIPS
• Posts can only have 140 characters, not counting photos or links. • The @ indicates a username • The # is a hashtag, used to draw attention to a word
or phrase•Use hashtags appropriately•Use photos to tell a story
TWITTER ANALYTICS
TWITTER AUDIENCES
INSTAGRAM TIPS
• Primarily designed for mobile devices
• Allows photos and videos
• Primary social media platform used by young people
• Edit your photos to make them look great
•Use hashtags appropriately
LINKEDIN TIPS
• Allows people to network with their peers•Organization pages allow users to view content and
associations and to show their affiliation•Users will often post relevant information or current
event stories.•Has groups, which can be open or closed (structure
similar to Facebook)
TWO BASIC CONCEPTS
PUSH INFORMATION• General information about your
club• Information about SIA• Information about upcoming
events and fundraisers• Information about causes SIA and
your club support• Should be interactive
PULL INFORMATION• Gather information on your
followers• Keep in touch with trends
(and capitalize on them)• Generally not interactive
BASIC CONCEPTS
•Build an audience•Build your reputation and credibility• Post interesting, relevant content• Post platform relevant items
LIVE STREAMING
• Periscope• Facebook• YouTube (beta)
LIVE STREAMING PRO TIPS
• Always take your video horizontally•Be aware of changing conditions•Have somebody ready to take audience questions
MANAGING ALL THIS
•Hootsuite• Tweetdeck• Volunteers
HOOTSUITE FEATURES
• Free version• Schedule posts• Up to three networks/accounts• Columns• Mobile app
• Paid Version• Unlimited networks• Add team members
TWEETDECK
TWEETDECK FEATURES
• Twitter only•Columns• Scheduled posts•Manage multiple accounts• Team function (free)
CONTACT ME
• Sarah Miller• Twitter: @scba• LinkedIn: http://www.linkedin.com/in/skmiller• Slideshare: http://www.slideshare.net/scba21• E-mail: [email protected]