1.Social Networking & Engagement
Alex Putman
June 15, 2011
#BRNSM@alexputman

2. Types of Social Networks
Social Networks (Facebook, LinkedIn)
RSS Feeds
Aggregators (Indeed, SimplyHired)
Virtual Worlds (SecondLife)
Video (YouTube, Vimeo)
Podcast (BlogTalkRadio.com)
Blogs (WordPress, Blogger)
Micro Blogs (Twitter, IM, Texting[?] )
Wikis
Bookmarking (StumbleUpon, Digg)
Location Based Social (Foursquare, FB Places)
www.socialtrex.com
3. Agenda
Mobile Recruiting

QR Codes

4. Augmented Reality 5. Location Based Social NetworksTalent Communities

LinkedIn

6. Facebook 7. Ning 8. BuddyPressRecruiting Tools

Boolean Bar

9. Short Links 10. Auto Deliverswww.socialtrex.com
11. Introduction
www.socialtrex.com
12. GAME
What state did I grow up in?
What was the population of my hometown?
Where did I go to college?
What is the name of my blog?
How many kids do I have?
You remember more from a 1 minute video than me telling you!
www.socialtrex.com
13. Social Media in Recruiting
Imagination is more important than knowledge Albert Einstein
What is your social network strategy?What do you hope to accomplish from social recruiting?

Enhance the candidate experience?

14. Build/Grow/Farm a Talent Community? 15. Engagement? 16. Find candidates?www.socialtrex.com
17. Mobile Recruiting
All the Cool Kids will be Doing IT!
www.socialtrex.com
18. Mobile Recruiting
Always on, always with us, always connected
In an average 1 week period ___% of mobile users will:
81% browse internet
77% use a search engine
48% watch a video
63% access a social network
39% use in bathroom
33% use while watching tv
70% use while in a store
74% make a buy decision based on info from smartphone
95% use to find local info
71% of mobile search is due to seeing an ad
42% people click on mobile ads
www.socialtrex.com
19. Future of Mobile
91.4 million mobile internet users in US today.
This will jump to 132.5 million / 41.5% percent of the U.S. population by 2015, according to eMarketer
CareerBuilder has seen more than a 270% increase in page views on its mobile website, Android app, and iPhone app from March 2010 to March 2011.
How can you prepare:
Create an app
Optimize your site for mobile
www.socialtrex.com
20. PepsiCo Case Study
At a glance, PepsiCo is focused on connecting and engaging, beyond just a job search.Some of the functionality of the Possibilities app include:

PepsiCo Twitter feed

21. Content for why, the people, the brands, FAQs, and ways to connect with Recruiters. 22. Scanning their brands with a stickybits partnership 23. The Feeds from the lineup of PepsiCo blogs 24. PepsiCo YouTube 25. Geo-location job search functionalitywww.socialtrex.com
26. QR Codes
What is a QR Code?
2 dimensional barcodes that are easily scanned using any smart phone. This code will then be converted (called "dequrified") into a piece of (interactive) text and/or link
How can I use it in recruiting?

Drive traffic to career portal

27. Provide positive candidate experience 28. Create memorable content 29. Mobile applicationsLooks expensive and technical?
Qurify.com
www.socialtrex.com
30. Create a QR Code
www.socialtrex.com
31. Google QR Code
www.socialtrex.com
32. www.socialtrex.com
33. Right Click and Save Image As
Save to PC
Ready to use
www.socialtrex.com
34. Augmented Reality
What is Augmented Reality?
Why scan a code when we can scan objects, images, face, logos, etc. in their natural form and then get redirected
Google Goggles http://www.google.com/mobile/goggles

Scan a business card for easy input

35. Scan logos for mobile informationLinkMeMobilehttp://www.linkmemobile.com

Snap an image, link to content by voice and sound, receive product information and incentives sent directly to your mobile phone.

MobiusWorldhttp://mobiusworld.me
Facial recognition
www.socialtrex.com
36. Location Based Social Media
How is this applicable to recruiting?
Engage people at venues (tradeshows)
Engage employees at office
Mentions on Facebook and Twitter
Know who is where during events
Merchant Platform:
https://foursquare.com/business/venues
Brand Page:
https://foursquare.com/business/brands
www.socialtrex.com
37. Foursquare Merchant Platform
www.socialtrex.com
38. Foursquare Brand Page
www.socialtrex.com
39. www.socialtrex.com
40. Talent Communities
Build and Engage Your Community
www.socialtrex.com
41. Talent Communities
Where do you get your best hires?

Employee Referrals

42. little black book 43. Pipeline 44. Passive SeekersWhat is a Talent Community?
an environment consisting of people who can share ideas for the purpose of career networking or social recruiting of candidates
www.socialtrex.com
45. Benefits of Talent Communities
Easy to reach & qualified candidates
Engaged candidates
Less dependence on traditional job boards/databases
Less money spent on job advertisements
Increased interaction with potential candidates
Provide insight and clarity of your organization
Better quality of applicants to job openings
Creates a talent pipeline for future job openings
Attracts passive candidates
www.socialtrex.com
46. How to Build A Talent Community
Turn your careers page into a central hub for:

past (alumni) employees

47. Leased employees 48. Interested candidates 49. Recruiters 50. Hiring managers 51. Current employeesBest Practices:

Incorporate tools for communication and interaction to drive conversations in your talent community.

52. Provide an exclusive look into your organization, its employees and the culture behind the company. 53. Use video, multimedia, photos, testimonialswww.socialtrex.com
54. Maintain Your Talent Community
When you start engaging candidates through a talent community, its important to continue to provide value on a regular basis.
Ways to do so:

sending updates or an e-newsletter

55. providing information on new job openings and internship programs 56. creating contests 57. writing blog posts 58. connecting via social media.www.socialtrex.com
59. www.socialtrex.com
60. Facebook Group
www.socialtrex.com
61. Facebook Fan Page
www.socialtrex.com
62. www.socialtrex.com
Why did I not hear back?They SUCK!
ENGAGEMENT
POOR
63. www.socialtrex.com
E
NGAGED
64. LinkedIn
www.socialtrex.com
Member since
10/2005
65. www.socialtrex.com
66. www.socialtrex.com
67. www.socialtrex.com
68. www.socialtrex.com
69. www.socialtrex.com
70. BuddyPress
www.socialtrex.com
71. Recruiting Tools
Toolsto Make Our Job Quicker, Easier and SEXY!
www.socialtrex.com
72. Boolean Bar
www.socialtrex.com
73. Bit.Ly
www.socialtrex.com
74. Example: Job Links
http://tbe.taleo.net/NA3/ats/careers/requisition.jsp?org=SOURCEMED&cws=1&rid=477
www.socialtrex.com
75. www.socialtrex.com
Stats
76. www.socialtrex.com
77. Additional Tools
Mobile:
Jobs2web.com Michaelmarlatt.com
Engagement:
Glassdoor.comTweetdeckHootsuite
Auto Deliver:
Dlvr.it
www.socialtrex.com
78. Contact
.
alex@alexputman.com
Twitter.com/alexputman
Linkedin.com/in/alexputman
www.socialTrex.com