using social media for outreach and engagement in latino communities
TRANSCRIPT
Using Social Media for Outreach and
Engagement in Latino Communities
Lee Aase (@LeeAase)
Director, Mayo Clinic Center for Social Media
March 28, 2015 1
Mayo Clinic’s Original Social Networkers
Mayo Clinic’s Social Media Journey
Early Adopters*
◦ 2005 – Podcasting
◦ 2007 – Facebook
◦ 2008 – YouTube, Twitter, Blogging
PR staff doing our job more effectively and
facilitating MD engagement*In the health care context
Taking Advantage of Revolutionary Tools
Case Study: Improving Media Relations
Case Study: Improving Media Relations
Case Study: Improving Media Relations
Case Study: Ruben Mesa, M.D.
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Unique Myelofibrosis Patients
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Mayo Clinic Center for Social Media
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The Mayo Clinic Center for Social Media exists to
improve health globally by accelerating effective
application of social media tools throughout Mayo
Clinic and spurring broader, deeper engagement in
social media by hospitals, medical professionals
and patients.
Mission: Bring the Social Media Revolution to
Health Care, contributing to health and well-being
for people everywhere
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Grand Rounds en Español
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Historias Mayo
Social Media Health Network (SMHN)
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Membership group associated with MCCSM
Providing Mayo Clinic social media training and
resources to colleagues in health care
Gathering interested peers to learn together and
share best practices in member community site and
events
◦ Social Media Residency (One-day immersion course)
◦ Social Media Summit, June 15-18, in Rochester, Minn.
◦ First International Summit in Brisbane, Australia in
September.
A Catalyst for Social Media in Health
Care
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For More Information
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@LeeAase on Twitter
Social Media Health Network