using social media for recruitment
TRANSCRIPT
BYSHERVIN AZADPOUR
SUPERVISOR:PROF. DR. MICHAEL B . HINNER
FACULTY OF BUS INESS ADMIN ISTRAT IONTU BERGAKADEMIE FRE IBERG
JULY 2015
Master Thesis
Using Social Media for Recruitment
• INTRODUCTION
• RESEARCH QUESTION
• METHOD
Background of Study
Introduction
Organizational Competitiveness
War of Talent
Online Recruitment
Social Media Recruitment
Research Question
The role of informational content,
attractiveness, and the social media itself.
Method
Literature Review
Theories:Attitude
Perception
Psychology of Online environment
Organizational Attraction and Behavioral Action
Perception of P-E Fit
ELM of Persuasion
Signaling Theory and URT
MRT
• AT T IT UD E A N D PE R CE P T IO N IN O NL INE
EN V IR O N ME N T
• EL AB O R AT I O N L IK EL IHO O D MO D E L
• U NCE RTA IN T Y R E DU CT IO N T H E O RY
• PE RS O N- O R G AN IZAT IO N F IT PE R CE P T IO N
• ME D IA R I CH N E SS T H E O RY
Theoretical Framework
Attitude and Persuasion
Importance of attitude in e-recruitment
Persuasion, an attitude change
Elaboration Likelihood Model
ELM and information process
Central routs, high EL
Peripheral routes, low EL
Motivation and ability
Perception
Importance in recruitment
Importance in e-recruitment
Attitude and Behavior
MODE model
Attitude formation–behavioral action job
search sequence (Maurer & Cook, 2011)
Attitude and Perception in Online Environment
Website Stimulus Content quality (CQ)Technical quality (TQ) Design (DES) Usability (UA)
Stimulus in recruitment websiteWebsite informationUsability/navigationAttractiveness
Person-Environment Fit
P-E fit perception
P-O fit perception
P-J fit perception
Uncertainty Reduction Theory
URT in short
The third axiom of URT
Extractive information seeking and social media
Importance of URT in e-recruitment
Signaling Theory
Signaling theory
Importance in e-recruitment
• MEDIA RICHNESS THEORY
• WEB 2 .0
• SOCIAL MEDIA
• PROFESSIONAL SOCIAL NETWORKS
Social Media Recruitment
Media Richness Theory
Communication effectiveness and
requirements
Ambiguity Reduction
Rich media, attitude, and persuasion
Web 2.0 and Social Media
Web 2.0
Social MediaWeb logsMicro-blogs (e.g., Twitter)Picture sharing (e.g., Flicker)Video sharing (e.g., YouTube)Networks
Social network site (SNS)
Professional Social Network Sites
What is the difference?EmployeesJob seekersRecruiters
• INFORMATIONAL CONTENT
• ATTRACTIVENESS
• MEDIA RICHNESS
Recommendations
Informational Content
What kinds of information?Information presentation
NavigationELM, comprehension, ability and MODE
URTP-E fit judgment: informed decisionSearchability Amount of information
Link to other profiles
Attractiveness
Consumers’ beliefs and attitudes
Online recruitment studies
P-O fit and organizational culture
Signaling theory
Broader applicant pool
Quality of applicants
Attractive banner
Media Richness
MRTPersuasionP-O fitYouTubeApplicant quality
Thanks for Your Attention