using social media for the public good
DESCRIPTION
A presentation for the March 2012 meeting of the Maryland Pro Bono Coordinating Council.TRANSCRIPT
Using Social Media for the Public Good
Agenda• Examples• Time Management• Social Media Policies
845M active users
190M users 150M users 155 million blogs
483M log in each day
65M tweets per day
2 billion searches for people a year
2 million posts indexed every day
What To Do When You Don’t Have Much
Time• Set up a LinkedIn profile.• Listen to what’s happening online.• Participate.• Create a community.
Don’t Do This To Save Time
• Start posting without listening.• Automate cross-posting between
sites.• Be absent & disengaged.
A Word About Policies
• Start with http://socialmedia.policytool.net/
• Edit the boilerplate language as necessary.
• Examples– LSNTAP - http://lsntap.org/tech-library/social-media
– AARP - http://www.slideshare.net/tammygordon/aarp-social-guidelines2010
– Red Cross - https://sites.google.com/site/wharman/social-media-strategy-handbook
Resources• LSNTAP - http://lsntap.org/
• Idealware - http://idealware.org/
• TechSoup - http://www.techsoup.org/
• NTEN - http://www.nten.org/
• Meetup - http://www.meetup.com/
• GBTC Calendar - http://go.gb.tc/
• Tech & Social Change Baltimore - http://www.meetup.com/Tech-Social-Change-Baltimore/
Kate BladowStrategist, Powered [email protected](406) 431-5597