Social Media

Social Media is a foolproof way to gain success and get ahead in your field

• About social media • The key benefits of social media• Social media platforms• Social bookmarking

Social Media as one of the most effective ways to increase your exposure

• You can leverage your social media marketing plan in order to increase your business exposure to the Internet.

• You can initiate a set up easily since it is a relatively simple process now.

A tool of a low cost, using technology, and social interaction, through the use of words is

social media.

Social media revolution

• Almost everyone uses it one way or the other: Facebook, Twitter, Myspace

• We should think about the positive consequences of using social media for a useful and practical cause

Marketing through social media

• communicate with peers, customers and potential consumers

• advertise and spread the word in a conversational manner, saving time and money

• you need to use the media on a constant basis to appeal to people

The Key Benefits Of Social Media

Marketers explore its popularity among people for their benefit.

Social Media as Brand Building method

You get a chance to establish your brand

name

Millions of people from around the world log on to these websites everyday.

If your brand tcomes their way, in a unique way, it will definitely catch their attention.

Building business identity

• Offer your products or services and gain recognition

• Create and cultivate relationships

• Associations with peers allow you to get to know people in the same market or field as you

• Share common knowledge, advice, and information regarding subjects that are of a mutual interest and get to know more people

Research Market through Social Media

• It is a great feedback mechanism on different products, services and marketing campaigns

• It is the best way to know what your competitors are doing

Generate new leads

• Reach out to users who really want your product

• Interact with your customers, getting their feedback and improving the product according to their needs

• Create goodwill

Cost effectiveness of Social Media

• It is mostly completely free

• Advertise on Facebook, Twitter etc for a nominal fee, instead of millions of pounds

• SEO and social media are most effective when they are used as a collaborative effort.

• It is important to use a variety of methods to ensure maximum exposure for your business.

Social Media and Search Engines Collaboration

Social Media Content gets indexed by Google!

• Google and Bing have started including Twitter feeds in their search results.

• It is expected that Facebook and Twitter will be even more integrated with search engines in the future.

• Today, most companies have separate marketing and public relation departments.

• It is expected that in the future these roles may be overlapping if search and social media are collaborated.

Press Release merging with SEO

SEO as the most effective marketing strategy

• One of the most popular concepts at the moment is integration of SEO and social media.

• It is a process that ensures maximum exposure and visibility online.

• Analyse which social websites are most popular amongst your customers.

• Use the information shared by these people to develop effective keywords for SEO.

Essentials of integration of SEO and Social Media

Engage your business on Social Media platforms

• Build networks, so that the customers also feel involved

• Once people start following the blog, it will generate a lot of publicity for the company and will help establish a social network

FACEBOOK

One of the most popular social networking sites in the world today.

Why Facebook?

• More than 500 million active users on Facebook worldwide

• Best place where you can target your audience within a single community

• Can immensely boost up your visibility and attract visitors to your website

How to Use Facebook for Business

• Discern who you are and what you plan to make of your business in the coming time

• Make a plan to set up networks in particular areas

• Locate the official pages of leaders and join the pages

The Best Facebook Marketing How to Guide

The method used in Facebook marketing is ‘attraction marketing’

Portray that your company is currently the leader in a particular field and that your company is considered to be important in a certain niche.

Profile for your business

• Create a profile for your business• Maintain your Facebook wall• Post the details of your products on the wall

regularly• Make sure you post something that is of value,

being positive and adding a good sense of humor• Form an active group where all members can

participate• Invite new friends daily and discuss subjects

Set up a business fanpage on Facebook

• Encourage users to become fans

• Be unique and updated. Make your page attractive and lett people have some fun

• Offer something that is exclusive

• Create various applications specific for your page

Append lots of high value content

• All content should be readable for free• Communicate with the leaders in the field

you have chosen• Regularly update your Facebook marketing

page• Remove all spam content, be interactive and

respond promptly to all the messages received

Tag fans

• Tag fans in pictures of your new albums

• Create games or contests in which fans can tag themselves

• Reward some of your loyal supporters

• Encourage fans with contests and polls

TWITTER

Twitter is an increasingly popular micro-blogging service, which has recently taken internet by storm

Why Twitter?

• One of the latest online networking sites

• Provides users with micro blogging services

• Users can upload pictures and share other files with their friends and loved ones

Five reasons why twitter has been gaining so much popularity

• user friendly interface

• almost everyone has an account

• your favourite celebrities are on Twitter

• it can be accessed through your cell phone

• an excellent source of marketing and sharing

information

How to get your content becoming incredibly widespread through Twitter viral marketing

By doing just a few simple things right, your website could be viewed by millions of people in a matter of minutes, and then you could do it again and again.

Amazing! Isn’t it?

Keep tweets short

Twitter is easier to use than the many instant-messaging clients that you are familiar of.

Short messages Easy to use

Tweets and retweets technique

Think of a Venn diagram.

In this case, the overlap is the retweet, and the spheres signify the followers of the re-tweeter, and the followers of his followers.

Make tweets easy to retweet

• Tweet as little and simple as possible, with the link shortened

• Tweet slightly funny

• Share content absolutely top mark and naturally viral

Whether it is a funny video, a great article, or a fascinating fact, make sure that your link points to something that people are going to want to share.

Trending topics on Twitter

• See if there is something that is trending on Twitter that is similar to your link

• People are much more likely to find your tweet if it can be located through a trending topic#

Remember, it is a community

The important thing is to be a lively part of the Twitter community.

How To Get Twitter Followers – Tips For Newbies

Twitter can be an extremely rewarding place of social media if you know the exact way to get twitter followers, without spamming or annoying people.

You have to be very careful with what you share on twitter

• Pass links that have value to your followers• Write your personal details to gain trust• Your latest tweets should be in line with what

people are talking about• Exchange funny one liner sitcom jokes or some

interesting news• Send a twitter to any of your newbie friend

and chat for hours and let others see your chat, who might then decide to follow you on twitter

Be active and tweet interesting content

• Research articles and blogs by feeds on website and link to them

• Be creative and not spam with different links and offers

• Take your time and find people who have similar interest like yours

Share your content on Digg, Linkedin, Stumbleupon

• Join Digg and give in a submission of the pages of your website to the Digg Community

• Make a new profile on LinkedIn for individuals and businesses looking for work

• Join StumbleUpon, where you can submit pages from your website

Digg • Digg is a website that provides social news

• Its main attraction is giving people the right to vote different content

• Digg has become a worldwide phenomena with an enormous traffic

1. Always Digg the original source

• Digg users are very scrupulous about the usage of the website

• The etiquette of Digg is to submit the original source of the story

• Your content is going to add value and other users will be interested in your links

2. Never Digg the posts submitted by yourself

• Digg doesn’t encourage users to submit their own content regularly; sometimes there is a penalty on this

• Always ask a friend to submit your blog posts before posting it yourself

3. Digg other stories as well

• Always treat Digg fairly

• Digg keeps a check on users who only Digg one item or items by a single user

• When you ask friends to Digg your article, ask them to Digg other stories as well, so that it all seems natural

4. Use catchy titles and great descriptions

• Give your post a catchy title and a great description

• Be an active user; the more Digg submissions you have, the more chances will you have of getting noticed

• Make your Diggs stand out by adding profile avatar and adding friends

5. Digg is social, connect to other users!

• Make new friends and establish relationships with them

• When you post something, you can actually invite your friends on Digg to Digg it

• Digg Friend Adding Automator is a key tool that will add random friends to your network, enhancing your social network

SOCIAL BOOKMARKING

Social bookmarking is one of the recent trends that are being followed for generating more and more amount of traffic to one’s website

Social bookmarking as an effective traffic technique

People bookmark, share and publish content like music, photos, videos, websites etc. online

Social bookmarking helps to promote your website

• A viewer can write a review that will itself market the website and its product.

• People with similar interests will follow and share it

Understanding social bookmarking

• You can bookmark your favourite links and share them with others in a network

• The trick is to make relevant tags of the articles/pages

• If the content is interesting enough to be noticed by the online site users, the link to your website will spread like wild fire

Your social bookmarking strategy needs uniqueness

• Be original to increase expect traffic on your website

• Some sites expect serious business dealings, whereas others accept a rather informal range of information and links to share

Questions?Feel free to ask

seoexpert@web3.ieTwitter @Radkot

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