using social media to develop employability
DESCRIPTION
TRANSCRIPT
Using Social Mediato Enhance Employability
HEA Employability Staff Development Network Event
Sue BeckinghamSheffield Hallam University
What is Social Media
Social software, software that
supports group communications
Shirky C, 2003
Technologies that enable communication,
collaboration, participation and
sharing.Hughes A, 2009 for JISC
Social Media is
an ecologyfor enabling a "system of people, practices, values and
technologies in a particular local environment"
a medium
for facilitating social connection and information interchange
a tool
for augmenting human social and collaborative abilities
Suter, Alexander and Kaplan, 2005
Social Media: An Ecology
An ecology, habitat, or studio is simply the space for fostering connections. Networks occur within something. They are influenced by the environment and context of an organization, school, or classroom. Certain ecologies are more conducive to forming connections. ... Connection barriers are aspects of an ecology. ... The nature of the ecology influences the ease, type, and health of networks created
(Siemans 2007)
Why Social Media is important
The power of online connections• maintain connections • develop global connections• ongoing 24/7 networking• opportunity to learn and share• ability to be known and found• develop a personal brand• six degrees of separation• recruitment/job seeking
However…. an unprofessional profile can be more damaging than not having one at all.
Increasingly used for recruitment
58.1% of 600 surveyed have successfully recruited through a social network
Jobvite Social Recruiting Survey 2010
http://www.unilever.co.uk/careers/
Jobs and Placements on Twitter
The Guardian Careers Twitter Challenge
#twitterjobchallenge
Blooms Revised
Taxonomy
Creating
Evaluating
Analysing
Applying
Understanding
Remembering
(2001) Anderson and Krathwohl
Lower Order Thinking Skills
Higher Order Thinking Skills
Communication Spectrum
• Collaborating• Moderating• Negotiating• Debating• Commenting• Net meeting, Skyping,
Video Conferencing• Reviewing• Questioning
• Replying• Posting and Blogging• Networking• Contributing• Chatting• E-mailing• Twittering/microblogging• Instant Messaging• Texting
Churches, A. (2009) Blooms Revised Digital Taxonomyhttp://edorigami.wikispaces.com/Bloom%27s+Digital+Taxonomy
Creating
Evaluating
Analysing
Applying
Understanding
Remembering
LOTS Lower Order Thinking Skills
HOTS Higher Order Thinking Skills
designing, constructing, planning, producing, inventing, devising, making, programming, filming, animating, blogging, video blogging, mixing, re-mixing, wiki-
ing, publishing, videocasting, podcasting, directing, broadcasting.
checking, hypothesising, critiquing, experimenting, judging, testing, detecting, monitoring, blog commenting, reviewing, posting, moderating, collaborating,
networking, refactoring, testing.
Comparing, organising, deconstructing, attributing, outlining, finding, structuring, integrating, mashing, linking, validating, reverse engineering, cracking, media
clipping.
Implementing, carrying out, using, executing, running, loading, playing, operating, hacking, uploading, sharing, editing.
Interpreting, summarising, inferring, paraphrasing, classifying, comparing, explaining, exemplifying, advanced searches, boolean searches, blog journaling,
twittering, categorising, tagging, commenting, annotating, subscribing.
Recognising, listing, describing, identifying, retrieving, naming, locating, finding, bullet pointing, highlighting bookmarking, social networking, social bookmarking,
favouriting/local bookmarking, searching, googling.
Blooms Revised Digital Taxonomy
Churches, A. (2009)
Solis and Thomas (2009) http://www.theconversationprism.com
Involvement
• Creators• Conversationalists• Critics• Collectors• Joiners• Spectators• Inactives
Online CV/Resume/Portfolio
• Website• Blog• Video• Audio• Photo
Jonathan Frost @Frost_J
Promote Expertise
• Groups• Polls• Q&As
• Communicate updates on personal blog or website
• Raise and answer questions
Developing a Professional Online Presence
!Questions to consider
will find you!
Digital Footprint
“Your brand isn’t what you say it is, it’s what Google says it is”
It has the power to influence people to invest (or divest) in you.
(Joel 2009)
Questions to consider
• Who will look at your online profile?• What do people want to know about you?• Where will they use this information?• Why is your profile important?• When and how often do you update it? • How will you use your profile to your
advantage?
• Include current position, past positions and education
• Add a profile photopeople rarely forget a face !
• Make connections by inviting people already in your trusted network e.g. colleagues and classmates already on LinkedIn and email contacts
• Open or ClosedConsider your privacy settings
• It can be more than just a ‘social’ network, it can become part of your own ‘personal learning network’
Sue Beckingham
http://twitter.com/suebecks(@suebecks)
http://uk.linkedin.com/in/suebeckingham
Credit for images on the first slide:Bruno Maia, IconTextohttp://www,icontexto.comCreative Commons Licence