using social media to drive business objectives
TRANSCRIPT
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DRIVING BUSINESS OBJECTIVES THROUGH SOCIAL MEDIAEric Ellis, Sr. Specialist, Digital & Social Media
@ericjohnellis
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How do I fit?
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It’s Not All Glamourous
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Efficient
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Effective
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Innovative
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Easier
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Productive
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Powerful
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Smarter
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And, we have the experience
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When It Was Much Easier
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Things Have Changed
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What’s Changed?
Avg. 10.4 Sources
Previously
Today
E
The Customer Journey
http://www.thinkwithgoogle.com/collections/zero-moment-truth.html
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Business Objectives
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Business Objectives
www.rochester.edu
Reduce Costs
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Business Objectives
www.empowertexans.com
Decrease Risk
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Measuring Brand Awareness via Social Media
blog.instant.ly
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Measuring Traffic Drivers via Social Media
www.wix.com
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What Metrics Matter?
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Grow Revenue - Drive to Experience
Click Though Rate (CTR)
Cost Per Click (CPC)
Cost Per Impression (CPM)
razorleaf.com
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Reduce Cost – Brand Awareness
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Decrease Risk - Brand Awareness
www.linkedin.com
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Driving Business Objectives through Measuring Social KPI’s
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