using social media to engage with our communities helen loughran and jenny morgan, libraries and...
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Using Social Media to Engage with our Communities
Helen Loughran and Jenny Morgan,
Libraries and Learning Innovation
Leeds Beckett University
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“Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks.”Ahlqvist,T et al.(2008).
2015
???
2014Name
Change
201320122009
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Aims and Objectives
• Provide fast and responsive news feed• Answer queries• Gather real time and direct feedback• Market our services, facilities, the Library and
University• Create a unified voice
Develop and manage our brand
Engage with our communities
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Pinterest Boards
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“Dissertation Selfies” on Pinterest
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LibGuides
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Lessons Learned
• One tweet is worth a hundred posters!• Turn negatives into positives• Don’t be afraid but manage your risks• Copyright and social media don’t mix • Social media is multi-coloured, not black and white• Good staff development tool• How important it is but we need to prove it
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Golden Robes nomination
“Specifically because of the @ leedsmetlibrary twitter account. It is without doubt THE best Twitter account within the university, posting fantastic proactive content, but also providing a brilliant reactive service, answering all enquiries quickly and efficiently. It’s a fantastic page!”
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ReferencesAhlqvist, Toni; Bäck, A., Halonen, M., Heinonen, S (2008). Social media road maps exploring the futures triggered by social media. VTT Tiedotteita - Valtion Teknillinen Tutkimuskeskus (2454): p.13.
Facebook – Leeds Beckett Library - https://www.facebook.com/leedsbeckettlibrary
Instagram – leedsbeckettlibrary - http://instagram.com/leedsbeckettlibrary/
Leeds Beckett Library (2014) World Diabetes Day [Online] Leeds: Leeds Beckett University. Available from: <http://libguides.leedsbeckett.ac.uk/world_diabetes_day> [Accessed 7th January 2014]
Pinterest - Leeds Beckett Library http://uk.pinterest.com/beckettlibrary/
Twitter - @Beckettlibrary - https://twitter.com/BeckettLibrary
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Contacts
Helen Loughran
Planning and Marketing Manager
Leeds Beckett University
Jenny Morgan
Senior Information Services Librarian
Leeds Beckett University