using social media to expedite brand awareness and engagement - new orleans entrepreneur week 2014
Post on 21-Oct-2014
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Using Social Media to Expedite Brand Awareness and Engagement for New Orleans Entrepreneur Week 2014.TRANSCRIPT
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using social media tolaunch your startup
how to expedite brand awareness + engagement
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this isn’t about how to use hashtags or “what is a pinterest?”
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conversations.be/resources
(this is)
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socialmediasundayschool.com
Stay on top of important social medianews + boost your overall impact in 5minutes / week
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so you wanna be a big deal?
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youbetterwork
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from zero to engagement
build it and they will come…
engage them and they will stay
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1. Reach out to your own network2. Utilize existing communities ofpartners and allies 3. Work it.
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Reach out to your own network(it’s bigger than you think)
TELL EVERYONE
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how to announce your cool new thing without sounding like an asshole
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perfect your pitch
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bring out the big guns
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be realbe uniquebe YOU
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produce content around trending topics
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how to:
Optimize Facebook Posts for Sharing
Ideal image ratio: 1.91:1Ideal image size: 1200 x 630 px*Proper image size optimization meansthe photo will appear larger in the newsfeedAlt Option: Post image and then addlink
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driving traffic is all about the links, y’all
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Utilize existing communities, partners & allies
THAT’S WHATFRIENDS AREFOR
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reaching out to professional affiliations & communities
Professional OrganizationsEmail ListsGoogle GroupsLinkedIn GroupsMeetup GroupsFriends with Large Relevant Followings
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hey, can you tweet this for me?
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make it easy for people to share
clicktotweet.comwebsite “share” buttons
Optimize Facebook Posts for Sharing
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image via hubspot.net
clicktotweet.com
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Work it.
“AWESOME AIN’TEASY” - STEVEGLEASON
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listing sitesarticle and pitch submissionspress release distributionguest postingspeaking gigsads
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listings& profiles
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pitch conferences and events
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press release distribution
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guest posting
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speaking gigs
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online adsgoogle adsfacebook adstwitter adsads on niche blogsads in niche e-blasts
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facebook ads
v. google ads
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twitter advertising
weak:
good:
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so you’ve got an audience... now what?
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your ultimate goal:
other people are talkingabout your brand, referringit to others and promotingyour product FOR you.
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content that engages:1. Topical / Current Issues2. Something Funny3. Questions (that don’t require too much thought)4. Incentives (like free things)5. Babies6. Puppies
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or something completely random:
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incentives:
contestspromotionsreferral credits
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the golden rule of content:If you don’t have somethingengaging to post, don’t postanything at all...
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it matters what your audience wants, not what you want them to want
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analytics are sexy
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facebook conversation score
http://cscore.recommend.ly/
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https://marketing.grader.com/
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find the resource guide from this talk @conversations.be/NOEW2014
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web: conversations.beemail: [email protected]