using social media to promote your name brand and message
DESCRIPTION
Gerrit’s workshop slides on using Social Media to promote your name, brand and message at the PSA East meeting on Thursday 25th March 2010TRANSCRIPT
![Page 1: Using Social Media To Promote Your Name Brand And Message](https://reader034.vdocument.in/reader034/viewer/2022051608/54594210af7959755d8b5579/html5/thumbnails/1.jpg)
Gerrit van DeventerSocial Media Coach and
Marketing Strategy Consultant
PSA East - 25 March 2010
“Using Social Media to promote your name, brand
and message”
![Page 2: Using Social Media To Promote Your Name Brand And Message](https://reader034.vdocument.in/reader034/viewer/2022051608/54594210af7959755d8b5579/html5/thumbnails/2.jpg)
Networking
![Page 3: Using Social Media To Promote Your Name Brand And Message](https://reader034.vdocument.in/reader034/viewer/2022051608/54594210af7959755d8b5579/html5/thumbnails/3.jpg)
Promoting
![Page 4: Using Social Media To Promote Your Name Brand And Message](https://reader034.vdocument.in/reader034/viewer/2022051608/54594210af7959755d8b5579/html5/thumbnails/4.jpg)
Advertising
![Page 5: Using Social Media To Promote Your Name Brand And Message](https://reader034.vdocument.in/reader034/viewer/2022051608/54594210af7959755d8b5579/html5/thumbnails/5.jpg)
Today's Objectives
• Social Networking Etiquette
• The Right Tools For You & Your Audiences• Using Social Media
![Page 6: Using Social Media To Promote Your Name Brand And Message](https://reader034.vdocument.in/reader034/viewer/2022051608/54594210af7959755d8b5579/html5/thumbnails/6.jpg)
Social Networks
![Page 7: Using Social Media To Promote Your Name Brand And Message](https://reader034.vdocument.in/reader034/viewer/2022051608/54594210af7959755d8b5579/html5/thumbnails/7.jpg)
![Page 8: Using Social Media To Promote Your Name Brand And Message](https://reader034.vdocument.in/reader034/viewer/2022051608/54594210af7959755d8b5579/html5/thumbnails/8.jpg)
Why facebook
![Page 10: Using Social Media To Promote Your Name Brand And Message](https://reader034.vdocument.in/reader034/viewer/2022051608/54594210af7959755d8b5579/html5/thumbnails/10.jpg)
Inside facebook Categories
• Inside facebook
• Inside Gaming
• App Data
• Page DataSource: www.insidefacebook.com
![Page 11: Using Social Media To Promote Your Name Brand And Message](https://reader034.vdocument.in/reader034/viewer/2022051608/54594210af7959755d8b5579/html5/thumbnails/11.jpg)
facebook Marketing
• Reports• Applications• Games• Events• Adverts
Source: www.insidefacebook.com
![Page 12: Using Social Media To Promote Your Name Brand And Message](https://reader034.vdocument.in/reader034/viewer/2022051608/54594210af7959755d8b5579/html5/thumbnails/12.jpg)
facebook’s own Fan Page
• Latest updates • Customer services• Q & A
Source: facebook Page
![Page 13: Using Social Media To Promote Your Name Brand And Message](https://reader034.vdocument.in/reader034/viewer/2022051608/54594210af7959755d8b5579/html5/thumbnails/13.jpg)
facebook User Statistics
• 400 million active users• 1 million mobile users• 35 million status updates /day • 5 billion photos uploaded / month• 3.5 million events / month• 20 million people join Pages / day• 70% of users is outside USA
Average User Stats• 130 friends• Active for 55 min per day • Participates in 3 events Source: facebook Page (“Resources” Tab)
![Page 14: Using Social Media To Promote Your Name Brand And Message](https://reader034.vdocument.in/reader034/viewer/2022051608/54594210af7959755d8b5579/html5/thumbnails/14.jpg)
facebook Growth during Jan 2010
• 13 – 17 (47%f 28%m)• 18 – 25 (31%f 52%m)• 26 – 34 (49%f 18%m)• 35 – 44 (37%f 42%m)• 45 – 54 (12%f 8%m)• 55 – 65 (16%f 36%m)
Source: www.insidefacebook.com
![Page 15: Using Social Media To Promote Your Name Brand And Message](https://reader034.vdocument.in/reader034/viewer/2022051608/54594210af7959755d8b5579/html5/thumbnails/15.jpg)
facebook Users by Age Group 2/1/2009
• 13 – 17 (12%)• 18 – 25 (43%)• 26 – 34 (23%)• 35 – 44 (14%)• 45 – 54 (5%)• 54 – 65 (3%)
Source: www.insidefacebook.com/facebook-global-market-monitor/
![Page 16: Using Social Media To Promote Your Name Brand And Message](https://reader034.vdocument.in/reader034/viewer/2022051608/54594210af7959755d8b5579/html5/thumbnails/16.jpg)
facebook Features
• Comments• Share• Stream Stories• Live Feed• Recent Friend Activity• Social Filtering• Single Sign On• Personalized Experience
![Page 17: Using Social Media To Promote Your Name Brand And Message](https://reader034.vdocument.in/reader034/viewer/2022051608/54594210af7959755d8b5579/html5/thumbnails/17.jpg)
facebook Category's
• Blogs & Bloggers• Desktop Applications• Devices• Entertainment• Events• Influencers• iPhone Apps• News• Reviews• Videos
![Page 18: Using Social Media To Promote Your Name Brand And Message](https://reader034.vdocument.in/reader034/viewer/2022051608/54594210af7959755d8b5579/html5/thumbnails/18.jpg)
Members Log in
![Page 19: Using Social Media To Promote Your Name Brand And Message](https://reader034.vdocument.in/reader034/viewer/2022051608/54594210af7959755d8b5579/html5/thumbnails/19.jpg)
Facebook Connect
![Page 20: Using Social Media To Promote Your Name Brand And Message](https://reader034.vdocument.in/reader034/viewer/2022051608/54594210af7959755d8b5579/html5/thumbnails/20.jpg)
![Page 21: Using Social Media To Promote Your Name Brand And Message](https://reader034.vdocument.in/reader034/viewer/2022051608/54594210af7959755d8b5579/html5/thumbnails/21.jpg)
twitdom.com
![Page 22: Using Social Media To Promote Your Name Brand And Message](https://reader034.vdocument.in/reader034/viewer/2022051608/54594210af7959755d8b5579/html5/thumbnails/22.jpg)
thetwitcleaner.com
![Page 23: Using Social Media To Promote Your Name Brand And Message](https://reader034.vdocument.in/reader034/viewer/2022051608/54594210af7959755d8b5579/html5/thumbnails/23.jpg)
truetwit.com
![Page 24: Using Social Media To Promote Your Name Brand And Message](https://reader034.vdocument.in/reader034/viewer/2022051608/54594210af7959755d8b5579/html5/thumbnails/24.jpg)
Thanks 4 Listening
http://bit.ly/a559vV
http://bit.ly/c964pI