using social technology to achieve measurable business objectives
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Ready for what’s next. www.boozallen.com
S T R A T E G Y & O R G A N I Z A T I O N | T E C H N O L O G Y | E N G I N E E R I N G & O P E R A T I O N S | A N A L Y T I C S
About Booz Allen
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Steve Radick
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Technology has made sharing information with others easier, faster, and more efficient than at any point in our history. With social networking sites like Facebook and Twitter and cloud-based productivity applications like Google Docs and Dropbox, it is simple to connect and collaborate with friends, families, and colleagues; locate long-lost family members; and create relationships with people around the globe. We share pictures and status updates with thousands of people at a time and even co-create entire companies without ever having a face-to-face meeting with our business partners.
At times, it can seem as if social technologies have infiltrated every aspect of our lives. Ironi-cally, these tools have yet to take hold in the workplace. Social technology behind the organi-zational firewall, known as Enterprise 2.0, has the potential to address a host of organizational challenges and improve operational performance simply by connecting people. Even though new products can be created, new processes can be implemented, and new people can be hired, the talent and knowledge of individual employees are essential assets that organizations must harness. Social media behind the organizational firewall can help capture, share, and use these assets in ways that were never possible before.
Booz Allen Can Help You Be Ready for What’s Next
Booz Allen Hamilton, a leading strategy and technology consulting firm, is a recognized leader in Enterprise 2.0. Our work has been featured in leading publications and at leading thought leadership forums. We look at technology as an enabler, not the end result. Our goal is not simply to make social media available behind your firewall but rather to help you use it to improve knowledge management practices, reduce duplication, increase employee morale, and achieve greater efficiencies. We partner with our clients to create tailored strategies for integrating social technology into their information technology (IT) infrastructure, knowledge management processes, and unique cultures.
Our Enterprise 2.0 Expertise and Services
Booz Allen’s enterprise collaboration methodology has been implemented for multiple clients on projects led by our firm’s many experts in collaborative technologies, enterprise architecture, system security, social networking, user adoption, and community management. We take a holistic approach to Enterprise 2.0 by offering the following services anchored to a comprehensive strategy:
• Business and technical requirements analysis
• Market analysis and package evaluation
• Integration and performance testing
• Change management and business adoption
• User training and transition management
• Deployment and migration
• Design and implementation
• Production support
• Community management
Using Social Technology to Achieve Measurable Business Objectives
“The only irreplaceable capital an organization possesses is the knowledge and ability of its people. The productivity of that capital depends on how effectively people share their competence with those who can use it.”
—Andrew Carnegie
Unlike other integrators that partner exclusively with product companies, we are product agnos-tics. As a result, we provide a level of objectivity to ensure that our clients get the technology best suited for their specialized needs.
Booz Allen’s Enterprise 2.0 Approach
Technology Assessment
• Assess existing social technologies and IT infrastructure • Assess commercial off-the-shelf and open source alternatives
Culture Assessment
• Undertake gap analysis of existing collaboration practices • Use stakeholder analysis to identify collaboration champions
Implementation • Procure and install technology • Customize development
Change Management
• Implement user adoption strategies• Provide user training and coaching
Governance • Establish community management • Develop policies (information security, privacy, records retention, user behavior, etc.)
Success StoriesOur Enterprise 2.0 projects have been recognized across the industry with more than 40 awards, including:
• Open Enterprise Innovation Award (2009). We were honored to receive this industry salute for our embrace of collaborative and transformative Enterprise 2.0 tools. Booz Allen’s hello.bah.com Enterprise 2.0 platform provides firm information, employee resources, people profiles, communities, and a suite of web 2.0 collaboration tools, including blogs, forums, wikis, workspaces, and SharePoint-integrated bookmarks. Hello was built for a user base of more than 25,000 staff dispersed throughout the United States and overseas.
• Forrester Groundswell Award for Employee Social Application (2010). The All Partners Access Network (APAN), jointly developed by the US Pacific Command, Booz Allen, and Cubic Corporation, was recognized for effectively using social technologies to advance organizational goals. APAN is an information-sharing platform that streamlines the exchange of informa-tion between various US government agencies, nongovernmental organizations, and international partners. In the aftermath of the Haiti earthquake, users established a Haitian Relief Virtual Group through APAN to facilitate discussions about response problems and to facili-tate information sharing among relief organizations, the US military, the Haitian people, and relief workers on the ground. In March 2011, the APAN community again sprang into action to support victims of the Japanese earthquake and tsunami.
• American Council for Technology and Industry Advisory Council (ACT-IAC) Excellence.Gov Award (2010). APAN also won the award for Excellence in Intergovernmental Collaboration from ACT-IAC, whose Excellence.gov awards program recognizes programs that use IT to advance the business of government in an effective, efficient, and innovative manner.
Whether you’re managing today’s issues or looking beyond the horizon, count on us to help you be ready for what’s next.
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