Using Sport to Target Inactives

27/09/16 Presented by Lucy Tomlinson, Andrew Chaston, Brett Crowhurst

Changing Behaviour….Creating a Habit!

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Inactives – who are they?

Barriers to Sport and Activity?

3 Sports – 1 Goal

To Get People Active in Kent!

Breeze and Ride Social – Andrew Chaston

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Breeze – five years on…

Background

• Sport England Active Women Fund in 2011

• Breeze is friendly, fun, local and social. It’s very informal – it has grown in different areas, in different ways. Breeze is shaped by the women involved – that’s what makes it unique.

• Aims to empower women and change the face of recreational cycling.

• It’s about getting out on your bike with friends.

• Many of the women involved are new to biking or getting back on their bikes after many years and we aim to make it a ‘breeze’ to do so!

It’s about engaging women on our rides

and through our partnerships

Since 2011 over 93,000 women have engaged through rides and

events

Breeze five years on…

1,800+ trained

Breeze champions

15,000 fans

13,800 followers

A database of

76,000 female cyclists

93,000 women on

Breeze rides 20,000 rides

Key points

• Workforce selection

• Training and peer support – getting started

• Reward & recognition

• Volunteer networking opportunities

• Local promotion and networking along with national campaign

• Responding to needs of local women – e.g. women & children rides

• Partnerships

Just Bowl – Brett Crowhurst

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• People aged 55 and over • People with a disability aged 16 and over - 6 week trial - Staff Training - Optional Equipment Purchase - Play Bowls - 4 sets of equipment in total available - 2 set of New Age Equipment - 2 sets of Short Mat Equipment

https://vimeo.com/179738635

Run Kent – Lucy Tomlinson

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All Ages, All Abilities, Any location 80% Female aged 35-54+

Qualified, Insured Leaders Flexibility, Responsibility Fully supported, free Leader Workshops x2pa

Female only, Male only and Mixed Groups Community based, accessible, inclusive Safe, Social, Friendly, Fun Easy, Realistic (walk-jog-run) Targeted community groups

People’s perceptions of running changing Social media, word of mouth, events Local and National partnerships

Run Kent – Everyone has a Story to Tell

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Using Sport to Target Inactives

Q & A

Open Discussion

Share Your Own Success Stories