using web analytics insights to sell more
DESCRIPTION
Using Web Analytics Insights to Sell More. 2 Simple Tricks; Participation and Alerts.TRANSCRIPT
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YAHOO! CONFIDENTIAL
1
Yahoo Web Analytics Using Insights to Sell More
DENNIS R. MORTENSEN | JUNE 2009
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Author Blogger WAA Yahoo!Entrepreneur
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Revenue Participationmetric for content optimization insight
Using a
DENNIS R. MORTENSEN | JUNE 2009
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Standard TOP Content Report
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DENNIS R. MORTENSEN | JUNE 2009
Customizing TOP Content Report
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Expanded TOP Content Report
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Expanded TOP Content Report + Visualization Insight
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Expanded TOP Content Report + Visualization/Sorting Insight
“ABOUT US”Touched 23% of revenue in < 1% of visits
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“About Us” missing from your traditional funnel optimization
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Using ALERTSfor Search Phrase opportunity insight
DENNIS R. MORTENSEN | JUNE 2009
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Standard TOP Search Phrase Report
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Customizing TOP Search Phrase Report
DENNIS R. MORTENSEN | JUNE 2009
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Expanded TOP Search Phrase Report
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Filtered TOP Search Phrase Report
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TOP Search Phrase Report ALERT
DENNIS R. MORTENSEN | JUNE 2009
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Email ALERT
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Want to know more about
VisualRevenue.com/blog
Analytics and Marketing?
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Thank youDennis R. Mortensen, Director of Data Insights at Yahoo! | [email protected]
Blog: http://visualrevenue.com/blog
Book: http://visualrevenue.com/blog/yahoo-analytics-book
Twitter: http://twitter.com/DennisMortensen