usp2003 ud sfsu

Development of a

Sustainable Universal Design

Methodology

Professor Ricardo Gomes Department of Design and Industry

Universal Design Establishing and Inclusive Agenda: Designing for a Wider Range of Users and Applications

The design of products and environments to be usable by all people to the greatest extent possible, without adaptation or specialized design

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Universal Design Establishing and Inclusive Agenda: Designing for a Wider Range of Users and Applications

2 Key Goals: > Broaden students awareness of Product Design that develops an inherent appreciation & value of how Universal Design principles can enhance a competitive Product Development methodology > Establish a foundation in a Product Development scheme in which a student can identify a viable market need, or desire that can be

comprehensive & inclusive in satisfying the student’s inspiration

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PROPOSA L FOR ORG ANIZING A ND ED UCATION I NITIATIVE ON

UNIVERS AL DES IGN I N LATIN AMERICA AND THE CARIBBEAN

Project Background and Justification

The policy basis for the Organizing and Educ ation Initiative is theWorld Programme of Action concerning Disabled Pe rsons, w hichaddresses accessibilit y issues in its Ōequalization of opportunitiesÕobjective. The objective focuses on mean s by w hich generalsystems of society are made Ōaccessible to all.Õ

The Initiative focuses on Latin America and the Caribbean

The Organizing and Educa tion Initiative will be convened byCVI-Rio Š Centro de Vida Independente do Rio de Janeiro incollaboration with a Brazilian Host Co mmittee and in cooperationwith the US-based educational non-governmen tal organization,Adaptive Environments. Adaptive Environments is the primarySponsor of Designing for the 21st Century III, An InternationalConference on Universal Design. That event is scheduled forDecember 8 though 12, 2004 in Rio de Janeiro, Brazil. This is thef irst time that the entire conference w ill focus on building bridgesof dialogue, information sharing and collaboration betweendeveloping and developed economies.

Universal Design:

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Principle 1: Equitable Use

Guidelines

1a. Provide the same means of use for all users: identical whenever possible; equivalent when not. 1b. Avoid segregating or stigmatizing any users. 1c. Provisions for privacy, security, and safety should be equally available to all users. 1d. Make the design appealing to all users. Examples * Power doors with sensors at entrances that are convenient for all users

* Integrated, dispersed, and adaptable seating in assembly areas such as

sports arenas and theaters

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Universal Design:



2 Principle 2: Flexibility in Use

Guidelines 2a. Provide choice in methods of use.

2b. Accommodate right- or left-handed access and use.

2c. Facilitate the user's accuracy and precision.

2d. Provide adaptability to the user's pace. Examples * Scissors designed for right- or left-handed users * An automated teller machine (ATM) that has visual, tactile, and audible feedback, a tapered card opening, and a palm rest

Universal Design:

Principle 3: Simple and Intuitive Use

Guidelines

3a. Eliminate unnecessary complexity.

3b. Be consistent with user expectations and intuition.

3c. Accommodate a wide range of literacy and language skills.

3d. Arrange information consistent with its importance.

3e. Provide effective prompting and feedback during and after task completion. Examples

* An instruction manual with drawings and no text

* A moving sidewalk or escalator in a public space

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Universal Design:



Principle 4: Perceptible Information

Guidelines 4a. Use different modes (pictorial, verbal, tactile) for redundant presentation of essential information. 4b. Provide adequate contrast between essential information and its surroundings. 4c. Maximize "legibility" of essential information. 4d. Differentiate elements in ways that can be described (i.e., make it easy to give instructions or directions). 4e. Provide compatibility with a variety of techniques or devices used by people with sensory limitations. Examples

* Tactile, visual, and audible cues and instructions on a thermostat * Redundant cueing (e.g., voice communications and signage) in airports, train stations, and subway cars

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Universal Design:



5 Principle 5: Tolerance for Error

Guidelines 5a. Arrange elements to minimize hazards and errors: most used elements, most accessible; hazardous elements eliminated, isolated, or shielded. 5b. Provide warnings of hazards and errors. 5c. Provide fail-safe features. 5d. Discourage unconscious action in tasks that require vigilance. Examples *An "undo" feature in computer software that allows the user to correct mistakes without penalty * A double-cut car key easily inserted into a recessed keyhole in either of two ways

Universal Design: 6 Principle 6: Low Physical Effort Guidelines 6a. Allow user to maintain a neutral body position. 6b. Use reasonable operating forces. 6c. Minimize repetitive actions. 6d. Minimize sustained physical effort Examples * Lever or loop handles on doors and faucets * Touch lamps operated without a switch

Universal Design: 7 Principle 7: Size and Space for Approach & Use

Guidelines

7a. Provide a clear line of sight to important elements for any seated or standing user. 7b. Make reach to all components comfortable for any seated or standing user. 7c. Accommodate variations in hand and grip size. 7d. Provide adequate space for the use of assistive devices or Examples * Wide gates at subway stations that accommodate all users * Controls on the front and clear floor space around appliances, mailboxes, garbage dumpsters, and other building elements

Universal Design “Seamless” Marketing

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Universal Design “Seamless” Marketing R

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Brian Donnelly

Universal Design “Seamless” Marketing

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Universal Design…

Universal Design…… “NOT!”

Universal Design

Universal Design:

Universal Design Japan

Universal Design Japan

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Universal Design Outdoor Environments

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Phil Evans, Director of Campus Buildings & Grounds, SFSU

Universal Design Outdoor Environments R

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Universal Bench

DAI 300

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Universal Design Outdoor Environments R

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Tish Brown, ADA Coordinator

Legion of Honor Museum, San Francisco

SITE OBSERVATIONS

Universal Design Outdoor/Public Environments R

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What is Urban Upgrading? Upgrading - or slum improvement as it is also called - in low income urban communities is many things, but at its simplest it has come to mean a package of basic services: access, clean water supply and adequate sewage disposal to improve the well-being of the community.

Universal Design Urban Upgrading R

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Universal Design Urban Upgrading Fundamentally it is legalizing and ‘regularizing’ urban environmental properties in situations of insecure or unclear tenure.

San Salvador, El Salvador. Streets and drainageare a part of a basic package.

Tondo Project, Philippines. Pride of place!

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Universal Design Urban Upgrading It is a “Universal” approach to the overall and sustainable improvement of the environment for all.

Upgrading customarily provides a package of improvements in streets, footpaths and drainage as well.

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Universal Design Urban Upgrading

The physical improvement is only the beginning: Facilities programming are offered to increase income earning opportunities and the general economic health of a community. Upgrading is the start to becoming a recognized citizen. R

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What is needed to make Upgrading work? The most important element for success is commitment by all: the city, the community, and the families. A sense of partnership must be developed among them. Secondly upgrading must meet a real need - people must want it and understand the value.

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What is needed to make Upgrading work?

Implementation will require getting the institutional arrangements right: > give incentives for agencies to work with the poor, > keep everyone informed and coordinate between stakeholders > define clearly the roles of the various agencies. > keep upgrading going, sustainability concerns must be a priority in financing, institutions, and regulations.

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What are the benefits of Upgrading? The benefits are simply that people obtain an improved, healthy and secure living environment without being displaced. Recognizing title and security of tenure makes a positive contribution to both the economic prospects of the poor, as well as to the national economy. Experience has shown that urban upgrading projects are associated with social and economic benefits that are particularly high.

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Universal Design Family Health & Welfare

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Universal Design in Small-Scale Businesses

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Universal Design Small-Scale Businesses R

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UD thru Family Health & Welfare Universal Design Family Health & Welfare

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Universal Design Whirlwind Wheelchair International

Ralph Hotchkiss

Whirlwind Wheelchair International: Zambia

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• Symposium

• Focus Group

• Workshop

• Presentation

Universal Design at San Francisco State University

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Lecture and demonstration materials

3 Primary Components For Implementing Universal Design Curriculum Are As Follows:

Professional review and critique

Research/workshops and focus group sessions

Universal Design Assessment Paradigm

Dr. James Bebee

Universal Design Assessment Paradigm





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• Symposium

• Focus Group

• Workshop

• Presentation

Universal Design Research/Focus Group

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Institute on Aging: On-Lok Senior Health Center

Universal Design Research/Focus Group

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• Symposium

• Focus Group

• Workshop

• Presentation

Universal Design Workshop San Francisco State University


Ralph Hotchkiss

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Chart Concept: Centro de Estudios de Diseno Universal, Estudio S+F, Buenos Aires, Argentina

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Design Area

Design Methodology relative to Product, People & Process

(Functional to Transgenerational Design)

Design Collaboratives in the Product Development Process

Orientation to Universal Design Principles & Methodology

Domestic/Personal Environment: Housewares – “Hand-held”

Utensils & Appliances

Existing Product Profile , Analysis & Comparative Research

Target Market Environment, Approach and Analysis

User Profile/Character Analysis/Mood Board

User-Centered Design Interface(observation, focus groups)

Life-Cycle Assessment/Sustainability

Product Development Management


Health Area

Gerontology, Aging & the “Baby Boomers” Re-Definition of Old Age

Mature Marketplace

Dependence and self-sufficiency

Stereotypes and Assumptions

Parameters and Criteria

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BridgePoint Retirement Community


Social Area

Optimizing Independent Living and Lifestyles

Growth & Flexibility in the Domestic Environment

Universal Design as a Social Phenomena

Linking Inter-Generational Benefits

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Gene Chelberg, Disability Resource Center, SFSU



Legal Area

Dismantling Discrimination by Design

Social Policies and the Quality of Life

The Overall Benefits of Disability Rights, Regulations & Policies for All

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Dr. Paul Longmore, Institute on Disability, SFSU


Economics Area

Inclusive Target Market Benefits

Marketing the Affordable and Feasible Benefits of U niversal Design

Quantifying the Value-Added Appeal, Desire & Usability of Universal Design

Optimizing Product Development & Management in the Life-Cycle Design factors

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Prof. Josiah Kahane, Design Dept, Holon Academic Institute of Technology, Israel

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METHODOLOGYPHASE I

DISCOVERY UNDERSTANDING Takes you out of your comfort zone

STAKEHOLDERS “Go There !”

1.1 Orientation to UD Principles & Methodology1.2 Existing Product Review, Profile & Analysis1.3 Comparative Market Research Review

INTERVIEWS OBSERVING User-Centered Research & Interaction

FOCUS GROUPS “Be There !” (Participation/Engage/Document) ARTIFACT REVIEWS 2.1 User Profile & Observations EXISTING MARKET 2.2 Site Observations

2.3 Interviews

PRODUCT ANALYSIS INTERPRETING Translating Research Data

“Be Vuln e ra b le! ” (You are not the expert)3.1 Development of Basis of Interest/Project Proposal3.2 Inspiration/Theme/Branding Strategy3.3 Development of Charac ter/User Profile analysis and charac ter board

EXPLORATION VISUALIZING/REALIZING Concepts & Solutions

“Be Surpri s e d !” (Keep track of what is surprising you)4.1 Visual Bra instorming/Initial Design Sketches4.2 Preliminary Design Guide/Conceptual Fra mework4.3 Life-Cycle Assessment & Material Co nsiderations

USER TESTING EVALUATING/REFINING Test & Refine Ideas & Solutions

“Be Ho ne s t & Bra ve !”5.1 Simulations5.2 Usability Testing5.3 Activity Groups

TANGIBLE SOLUTION IMPLEMENTING Final Product Resolution relative to UD

“Be Re a d y !”6.1 Universal Design Product Evaluation(CUD)6.2 Product Development & Management Review6.3 Marketing Plan Implementation

METHODOLOGY

PHASE I

PHASE II

MARKETING OPPORTUNITIES

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DISCOVERY UNDERSTANDING Takes you out of your comfort zone

STAKEHOLDERS “Go Th ere !”

1.1 Orientation to UD Principles & Methodology1.2 Existing Product Review, Profile & Analysis1.3 Literature Reviews1.4 Comparative Market Research Review1.5 Content Analysis1.6 Simulation Analysis1.7 Initial Interviews, Focus Groups & Workshops

PHASE II


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INTERVIEWS OBSERVING User-Centered Research & Interaction

FOCUS GROUPS “Be There !” (Participation/Engage/Document) ARTIFACT REVIEWS

EXISTING MARKET

2.1 User Profile2.2 Site Observations2.3 User Observations2.4 Media Documentation2.5 Interviews2.6 Shadowing

PHASE II


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PRODUCT ANALYSIS INTERPRETING Translating Research Data

“Be Vuln e ra b le! ” (You are not the expert)

3.1 Development of Basis of Interest/Project Proposal3.2 Comparative Design Research and Examples3.3 Inspiration/Theme/Branding Strategy3.4 Development of Charac ter/User Profile analysis and charac ter board3.5 Key Selling Points, Features and Specifications

PHASE II


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EXPLORATION VISUALIZING/REALIZING Concepts & Solutions

“Be Surpri s e d !” (Keep track of what is surprising you)

4.1 Visual Bra instorming/Initial Design Sketches4.2 Preliminary Design Guide/Conceptual Fra mework4.3 Life-Cycle Assessment & Material Co nsiderations4.4 Development of Concept Sketches, Design Direction and Exploration4.5 User Participation

PHASE II


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Susan Goltsman, Moore, Iacafano & Goltsman, Berkeley, CA

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USER TESTING EVALUATING/REFINING Test & Refine Ideas & Solutions

“Be Ho ne s t & Bra ve !”

5.1 Simulations5.2 Usability Testing5.3 Activity Groups5.4 Environmental Testing

PHASE II


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TANGIBLE SOLUTION IMPLEMENTING Final Product Resolution relative to UD

“Be Re a d y !”

6.1 Universal Design Product Evaluation(CUD)6.2 Product Development & Management Review6.3 Marketing Plan Implementation

PHASE II


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Universal Design Pre-Tollgate I: Concept & Basis of Interest Screens & Selects Projects for Development Identify/Document: • Product Idea • User Need • Competitive Marketing Information • Potential Benefits

Universal Design Tollgate I - Preliminary Product Design Develop Design Guide, Marketing Plan & Design Concepts Documents: • Product Description • Competitive Analysis • Features/Specifications • Design Constraints • Key Selling Points • Marketing Plan Outline • Target Costs & Estimated Volume • Initial Concept Sketches & Form Studies • User-interaction/Critique

Universal Design Tollgate II - Design Approval

Finalize Design Guide & Develop Product Design Approach Documents: • User-Centered Design Interface/Workshops • Focus Group Sessions/Product Review • Establish Design Approach/Documents • Update Design Guide • Life-Cycle Assessment/Mfg. Feasibility

Universal Design Tollgate III - Product Development

Design “Freeze” & Implementation Documents: • Working & Appearance Model • Design Review • Focus Group Sessions: User Testing • Final Design Guide • Prototype & Production Plan

Universal Design Stationary Roller Peeler: For Manual One-Handed Use

Johnny Venida

Johnny Venida


Johnny Venida


Focus Group Product Review

• Symposium

• Focus Group

• Workshop

• Presentation

Universal Design Studio Focus Group R

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Universal Design Mobile Hot Food Container

Avrind Gupta

Universal Design Faucet Friend Water Temperature Indicator R

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Charles Floyd

Charles Floyd

Universal Design Lotus Laundry Sorter: Stationary/Transport Bag

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Tuyet Tran

Ricardo Gomes Chair/Associate Professor

San Francisco State University

Design Center for Global Needs

[email protected]

(415) 338-2229

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usp2003 ud sfsu

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