USUMA LAKERESORT TOWNThe Hidden Gem of Nigeria

Facts on Tourism in Africa “Tourism has become a pillar of economies, a passport to prosperity and a

transformative force for improving millions of lives. The world can and must harness

the power of tourism as we strive to carry out the 2030 Agenda for Sustainable

Development…” UN Secretary-General, Antonio Guterres

According to the United Nation’s World Travel Organisation, UNWTO Secretary-General Taleb Rifai put the continued growth of tourism into figures: “In 2016, more than 1.2 billion people travelled around the world for tourism purposes and another 6 billion people trav-elled domestically.”

Tourism in Africa – A Developing Potential

Despite the tremendous growth in global tourism, Africa currently attracts a small share of the world’s tourists. It welcomed 65.3 million tourists in 2014 or 5.8% of worldwide tourist travel. This is a great jump compared to the 17.4 million international tourist arrivals on the continent in 1990, the performance of the sector has increased nearly fourfold in less than 15 years.

In terms of revenue, Africa earned USD $43.6 billion in 2014 representing 3.5% of

worldwide tourism revenue.

Tourism in Nigeria – An Untapped Potential

Nigeria is really lagging behind other countries in Africa in terms of tourism, as it only attract-ed 600,000 international tourists in 2013 or 0.9% of Africa tourist travel, according to the World Bank, despite being the African number one economy and most populous black nation in the world, with over 20 million Nigerian descendants living outside the country. Nigeria is also richly endowed with ecological and cultural resources and offers a wide vari-ety of tourist attractions such as extended coastline beaches and rivers; unique and diverse wildlife, vast tracts of unspoiled nature ranging from tropical forest, magnificent waterfalls and climatic conditions conducive for holiday.

Nigeria is undoubtedly a great tourism potential yet to be tapped…

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USUMA LAKERESORT TOWN

NextAfrica No.1Destination

International Inbound Tourists2 Million Yearly

Local Tourists500,000 Yearly

Tourist Revenue Outflow$USD 7.1 Billion Yearly

HotelRoom Nights

50,000 Rooms Weekly

ForexRevenue Income$USD 6 Billion Yearly

BusinessIncentives

Pioneer Status/Tax Break

Executive Brief At the suburb of Abuja, The Federal Capital of Territory of Nigeria and the seat of the Nigerian Government, is the emergence of the Usuma Lake Resort Town, being built to change the tour-ism sphere of Nigeria and Africa at large.

Usuma Lake Resort Town is a proposed integrated resort town of new mixed-use luxury resorts and town-ship destinations within the Bwari Area Council of the Federal Capital Territory.

Usuma Lake Resort Town is set within an array of mountains and the Usuma Lake, allowing it to offer one of the best breathtaking scenic views of nature in the world and will feature numerous resorts to offer leisure, sports, business destinations; alongside sever-al Township tourism sites offering cultural, entertain-ments and sightseeing attractions.

Within the main Usuma Lake Resort will house its anchor and signature Usuma Lake Motor Resort, which is going to be incorporated with 2 FIA Grade II circuits (Permanent circuit and Street Circuit), Five-star Hotels, Villas and Luxury Apartments and it is billed to host over 8 International race events along-side numerous sporting events every year, thereby creating activities to attract a good number of people to the resort throughout the year. Usuma Lake Resort Town is billed to host world International business & government communities through the hosting of numerous International Meetings, Incen-tives, Conferences and Events (MICE) at the proposed Usuma Lake International Convention Centre, which will come with a 5,000 capacity con-vention auditorium, alongside with 10 meeting rooms and an archive library. Adjacent to the International Convention Centre, there is a proposed 300 room, 4-star hotel accommodation to offer seamless expe-rience to the attendees. It is proposed that Usuma Lake International Convention Centre is to house the region African Union Centre, a learning resource centre, which will be opened to the general public. Other resorts in the resort town will include Grand Usuma Hotel & Casino resort, which is a 5-Star casino hotel being modelled after Bellagio Hotel in Las Vegas & Macau aiming to attract huge amount of tourists to the resort town. Also are the Theme Park; Technology Park; Golf Course; Race Course; Agro Resort; and Lifestyle Park that features Retail Outlets, Bar & Restaurants, Cinemas, Muse-ums & Galleries.

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USUMA LAKE Usuma Lake Resort TownDestinations & Attractions

The Usuma Lake Resort Town will feature a robust transportation system connect-ing all resorts in the town, thereby giving the tourists good accessibility to every part of the town. The transportation system will include a Cable & Monorail transportation system that will travel from one end of the town (The Lifestyle Retail Park) to the other end (The Grand Usuma Hotel & Casino). There will also be Driver-less Electric Shuttle Bus services within the town and various Retro Themed Auto Rentals including Cuban Havana Taxi, Italian Scooter and Nigerian Keke Napep to convey tourists around the resorts.

Every aspect of Usuma Lake Resort Town is designed to give a unique and thrilling experience to the tourists coming to the town.

Usuma Lake Resort Town is to be accord-ed the Resort Town Status, which will allow investors, developers and business operators, operating in the town to enjoy various tourism incentives, such as pioneer status and 100% business equity ownership.

Upon the completion of Usuma Lake Resort Town project, it is expected to attract over 2 million International tour-ists and additional 500 thousand local tourists, with a forecast tourists’ capital outflow of $USD 7 billion every year.

Usuma Lake Resort Town is set to rewrite the African tourism general narratives and perception of offering only wildlife safari and primitive cultural tourism, to offering modern lifestyle, leisure, sport and business desti-nation to global tourists.

Usuma Lake Resort TownUsuma Lake Resort Town is situated in Bwari Area Council, one of the six area councils of the Federal Capital Territory Abuja, with a population of about 250,000 people living within the resort town. Usuma Lake Resort Town, covers around 216 Sq Km, with perimeter of 58,581m.

Usuma Lake Resort Town is only 29 km- 30 minutes’ drive from Abuja central district and 59 km- 55 minutes’ drive from Abuja’s Nnamdi Azikwe International Airport. 5

Abuja Nigeria Abuja is the Federal Capital Territory of Nigeria, the most populous and Africa’s no.1 economy nation, located in the centre of Nigeria with population of about 3 million people. Abuja apart from being the seat of Nigerian Government, is also the headquarter of Economic Community of West African States (ECOWAS), regional office of United Nation & World Bank and host cities to the world countries’ embassies in Nigeria.

Abuja is regarded as the best purpose-built city in Africa and naturally endowed with breathtaking and pictur-esque landscape with its rolling hills, isolated highlands and other endearing features to make it a delight.

Nnamdi Azikiwe International AirportNnamdi Azikiwe International Airport is an international airport serving the Federal Capital Territory, Abuja. The airport will be serving all visitors coming to Usuma Lake Resort Town.

Nnamdi Azikiwe International Airport which is undergoing a major expansion, building a new terminal and second runway, is currently handling a passenger capacity of over 4 million people a year from its Internation-al and domestic terminals via a single runway.

Numerous International scheduled flights including BA, Emirates, Lufthansa, Air France and chartered flights fly directly into Nnamdi Azikiwe International Airport, thereby connecting Abuja to the rest of the world.

Airport Transfer Airport transfer from Nnamdi Azikwe International Airport Abuja to Usuma Lake Resort Town is approximately 50 minutes by coach, a high-speed train system connecting the two destinations is being considered, in order to reduce the travelling time from the airport to the town to under 25 minutes.

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Independent Power Plant for The Resort Town

Proposed High Speed train with approximately35 km rail line, connecting Nnamdi AzikiweInternational Airport to Usuma Lake Resort Town: Expected to carry over 2.2 millionPassengers a year.

USUMA EXPRESS

Business Approach The business approach of Usuma Lake Resort Town is to have all the resorts and facilities owned and run by numerous stakeholders under the management of Usuma Lake Resort Town Company, to ensure the smooth operation of the entire project. Every resort in the town will be run independently, whilst offering the same level of services and incentives to complement one another as part of their sales promotions, in order to offer a total experience package to the tourists visiting the town.

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Business StructureUsuma Lake Resort Town project is structured in two parts:

Resort Development – The development of the project which is based on the resort town mas-terplan design, designed by GRC Motorsport Organisation (project sponsor) will be execut-ed on a Build-Lease-Transfer(BLT) model to vari-ous investors. GRC Motorsport is to engage the services of an International construction com-pany to construct the entire project.

Resort Operations – All the properties and busi-nesses being developed for the resort town will be offered on lease ownership basis to various con-sortiums, investors and operators to own and manage through an ‘Invitation to Tender’ process.

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GRC Motorsport Project Developer

UsumaDevelopement GRC Motorsport

Build-Lease-Transfer (BLT)

Usuma Management &

Resort Operations Resort Managers

Manage

Lease Ownership

ResortProperties/Businesses

Consortiums

Rent/Operate

Theme Park &Agro Resort

Operators

Technology &Lifestyle Parks

Tenants

Hotels & GolfCourse

Operators

Motor ResortComplex Operators

InternationalConvention Centre

Managers

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Funding ArrangementThe funding arrangement being put in place to develop and operate Usuma Lake Resort Town is set in two stages, in line with the business structure – Construction Funding and Operational Funding.

Construction Funding: The cost of con-structing the entire project is estimated to be around $USD1.2 billion. GRC Motorsport is rais-ing the finance as project finance to build the resort town on a Build-Lease-Transfer (BLT) model in order for the project to be executed properly and within stipulated time.

Operational Funding: Upon the comple-tion of the construction of the resort town proj-ect, the running and operations would be handed over to various consortiums and oper-ators who would be bringing their investments to the businesses. Incentives to Investors & Businesses: The investors, developers and business operators,operating in the town are to enjoy varioustourism incentives, such as pioneer status, taxholiday, 100% business equity ownership andrepatriation of profits and dividends and dutywaivers on infrastructure materials.

The Finance can be either ‘debt financing’ or ‘hybrid investment’, with the exit strategy within 7 years. The Investment Turnover is to be generated from the sales revenue of the leases and transfer of the properties and businesses to the new owners. 11

Target MarketsThe markets for the Usuma Lake Town project are divided into three categories - Properties/Business Investors- Resort Retail Tenants/Operators- Tourists (International)

The following groups are the target markets for each category:

i. Properties/Business Investors

o Private Equity Fundso Trust Fundso Sovereign Wealth Fundso Individual Funds

ii. Resort Retails Tenants/Operators

o International Hotel Chains o Automobile Brandso International Luxury Fashion & Lifestyle Brandso International and Local Retail Brandso Global Technology & Telecom Companieso Oil Companies

iii. Tourists (International)

o Leisure/Holiday Touristso Business Touristso Sports & Adventure Tourists

In order to attract investments to the Usuma Lake Resort from the above markets and also overturn the perceptions of Nigeria towards tourism and Africa mainly known for Safari and Eco Tourism, Usuma Lake Resort Town project is offering a modern lifestyle, leisure, sports and business destinations to providing luxury and lifestyle tourism.

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Tourist Market Segmentation

Millennial Tourists – Millennial Tourists group is another important segment, even though they might not have the same spending power as the high-end tourists, their buyer behaviours are very similar. Also millennial tourists are very adventurous, keen about lifestyle experience and open to exploring different activities, in which Usuma Lake Resort Town has a lot to offer; from sporting activities, to hiking, theme parks, shopping, museums, foods and nightlife, which are all to be set within the picturesque natural setting of Usuma. Millennial tour-ists tend to travel in groups with their friends and are Internet savvy, having the habits of shar-ing and trending their holiday activities with their friends and for the world to see.

The tourist market segmentation for Usuma Lake Resort Town is focused on High-End Tourists and Millennial Tourists, based on their positive psychographic and buyer behaviour towards business, sports and lifestyle tourism with less concern about geographical location, but rather keen to travel the world. These two markets will also have an impact influencing the decisions of other tourist market segmentation including MiddleClass, Family and Senior Tourists around the world to visit the Usuma Lake resort town.

High-End Tourists – Our strategy to attract this market through business and sports tourism is by attracting numerous high-profiled International conventions, conferences and meetings to the proposed Usuma International Convention Centre and hosting of major International sporting events with more focus on elite sports such as Motorsports and Horse Racing, which will draw more high-end tourists based on their involvements and associations; from team owners, to drivers/riders, organisers, sponsors, media and fans to Usuma. The high-end tourists will spend more on luxury products and services at the resort town.

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98 Outdoors Speciality Stores - Designer Outlets - Food Courts - Bars & Restaurants - Cinema - Bowling - Museum

Fashion Avenue

5* Boutique Hotels

Auto Boulevard

Convention Centre &Hotel

Pavilion Pitstop

Technology Park

Usuma LakeThe concept design of the Usuma Lake Resort Town Masterplan is built and tai-lor-made to the requirements, lifestyle and standards of our target market seg-mentation, from the Investors to Retail Tenants and Tourists. The Masterplan com-prises ‘Mixed-use Luxury Resort’ and ‘Township Destinations’. The Mixed use luxury resort named ‘Usuma Resort’ will be built on over 200 hectares of land, nestled in the middle of mountains and by Usuma Lake to give the best view of nature. It will be divided into two sections of Holiday Resort & Business Resort with the high points of the two resorts to be the encompassment of resort landmark properties by two different iconic motor racing circuits, which is set to be the first of its kind in the world.

Business Resort1415

Usuma Lake Street Circuit

On the other side of the Usuma Resort will be the Usuma Parkland, which will also house the resort’s Theme Park to be named ‘Eagle’s Height’ and themed around the character of an eagle and matchbox racing; Race Course, Agro Resort and Lifestyle Park. Also across the lake will feature a 5 Star Casino Hotel and 7 Star Mountain villas to be built in the remote mountain for total privacy, targeting tour-ists wanting some level of privacy away from the main resort. Spread across dif-ferent communities around Usuma Resort, we propose various Township Destina-tions and Hotels (more of three- and four-star) to further accommodate the tour-ists, who will like to immerse themselves into the local environment; have the feel of the local culture, food and numerous activities including sports and hiking available to them. The Township Destinations will tend to be more attractive to the millennial tourists, who will also very keen to visit the main resort as part of their holiday experience including Motorsport, Horse Riding & Golf experiences, as well as being spectators to the different events; go for rides at the theme park; explore the agro experience at the Agro resort; shopping at retail parks and night outing at bars, restaurants and nightclubs, all set within the Usuma Lake Resort Town.

Masterplan Concept

Leisure Resort15 16

Usuma Lake Permanent Circuit

E-novation Park will hold the vision of inspiring generations of innovations, both old and new to give the tourists a wow

experience at Usuma

AUTO BOULEVARDS DISTRICTUSUMA LAKE RESORT TOWNAuto Boulevards District of Usuma Lake Resort Town is set to become the exotic �agship showrooms and destina-tion of automobile brands in Africa. �e entire district, which is adjacent to the Usuma International Convention Centre, will be the African hub for various automobile brands to engage their African customers and Usuma Lake tourists, to the �rst class sales & service experience at their showrooms,as well as treating their customers and guests to a thrilling driving experienceson the race track of Usuma Lake Motor Resort. �e automobiles showrooms at the Boulevards will also act as one stop showrooms to connect prospective customers to the brands dealership-sacross Africa and world at large.

�e Usuma Lake Auto Boulevards District is not just about Auto dealerships, but to o�er a great world class luxury shopping experience, with the arrays of auto showrooms to be located side by side on the boulevards giving visitors the opportunity to walk on the path to admire the cars through the windows in a very secluded environment. On the Boulevard, are arrays �ve-star bou-tique hotels to further make the whole experience a very unique one, as customers can stay at the hotels as part of their car buying experience or have their privacies to attend to other businesses or just to relax, while process-ing their purchases. A concierge services will also be provided including chau�eured driven cars to pick up

customers from other resort hotels to the boulevards.

“Usuma Lake Auto Boulevards District is bound to become the most prestigious district of the resort town…”

“…Customers can dine at one of the Boulevards’ Five-Star Boutique Hotels, while waiting for their dream cars to be delivered to the hotel concierge.”

Note: All images below are just for purpose of illustration and do not represent the o�cial opinion, position or endorsement of any of the car manufacturers to the Usuma Lake project or their businesses in Africa

USUMA

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50,000 Hotel Room Nights on a weekly basis of Apartment complexesto Five star hotels are required to accommodate 2.5 million tourists…

Hotel MasterPlan

7 Star Hotel Mountain Villas

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Events At Usuma Lake Resort Town As part of the business strategy of Usuma Lake Resort Town, hosting of numerous global events will be used to drive traffic to the resort. Some of the events, which include eight International Motorsport champion-ships, two International Horse Racing Cham-pionships and African Union Summit that Usuma Lake Resort Town are bidding to fea-ture in its yearly calendar are listed below:

Sports i. Invictus Games (Candidate City 2020) – an international Paralympic-style multi-sport event in which wounded, injured or sick armed services personnel and their associat-ed veterans representing their countries take part. The games were created by Prince Harry of Wales, A member of British Royal family and the inaugural was held in London 2014. ii. FIA Formula E Championship – a class of auto racing that uses only electric pow-ered cars. The series was conceived in 2012, and the inaugural championship started in Beijing on 13 September 2014. The series is sanctioned by the Motorsport governing body FIA.

iii. Intercontinental GT Challenge – a 12/24 hours endurance race, featuring grand tourer cars such as Lamborghini, Fer-rari, BMW and Mercedes modified from pro-duction road cars complying with the FIA's GT3 regulations. Its yearly calendar feature countries including USA, Belgium, Malaysia and Australia.

iv. World Rally Championship – a rallying series organised by the FIA, culminating with a champion driver and manufacturer. The series currently consists of 13 three-day events driven on surfaces ranging from gravel and tarmac to snow and ice. In the case of Usuma, the race will be driven on gravel starting from Usuma to Yankari Games Reserve. A 400 km journey showcasing some of the breathtaking landscape of Nigeria.

v. Moto GP – also known as Grand Prix Mo-torcycle racing is the premier championship of motorcycle road racing, which has been divided into three classes: MotoGP, Moto2, and Moto3. The Grand Prix Road-Racing World Championship was established in 1949 by the sport's governing body, the Federation International de Motocyclisme (FIM), and is the oldest motorsport World Championship.

vi. *New Formula 1 – Although bidding to hosting of F1 is not in our plan due to its current complexity and financial burden, but it’s being watched closely as the new owners of F1 are looking to expand the race and make it more accessible to new regions.

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i. African Union Summit – Usuma Lake has proposed to African Union to host the African Union Summit 2020 for the inaugural conven-tion to open its International Convention Centre.

ii. African Economic Forum – Usuma Lake Resort Town is bidding to be the permanent host resort town for the proposed yearly Afri-can Economic Forum.

iii. Africa Leadership Summit – a pro-posed quarterly event to be chaired by ex-Af-rican leaders

iv. International Conferences – Usuma will be well positioned to attract numerous Inter-national conferences, conventions and meet-ings by International Organisations, Commit-tees and Corporates Organisations to its con-vention centre, based on great incentives and other experience the resort town would be offering.

v. CES Africa – Usuma International Conven-tion Centre will be bidding to become the permanent home for CES Africa, to follow suit of CES and CES Asia being hosted every Las Vegas and Shanghai. CES is a global consum-er electronics and consumer technology trade show that takes place every January of the year. CES Africa will complement the resort E-novation Technology Park, which is designed to be the homes of several global technology companies in Africa.

vi. World Travel Market Africa – Usuma International Convention Centre will bid to become the alternate host of World Travel Market Africa, which is currently held in Cape Town South Africa. World Travel Market is the leading global event for the travel industry, generating more than £2.5 billion of business contracts between attendees. Now in its 37th year, this show attracts a global audience that shape thetravel industry.

vii. Africa Motor Show – Usuma Internation-al Convention Centre is to bid to be the home of Africa Auto Show, to join the league of Geneva, Detroit and Shanghai in hosting annual Motor Shows. This will also complement the Usuma Auto Boulevard, which is the home and urban display of different luxury car brands.

viii. Trade Expo – Usuma International Con-vention Centre will be partnering with different countries to host their Africa trade exhibitions at its centre, especially with Nigeria being the biggest economy in Africa. ix. National Day Art Exhibitions – Usuma is to partner with various countries via their em-bassies in Nigeria to have their country’s week during national days by exhibiting and display some of their countries artefacts and culture at the Dnako Cultural Museum and Art Gal-lery, which will house a great history of Africa including the 2000BC NOK Artefacts.

x. Motor Festivals – Usuma being the home of two great circuits and motor museum, would be hosting numerous motor festivals and exhibitions including ‘Usuma Festival of Speed’, similar to Goodwood in the UK, invit-ing numerous prestigious automobile clubs and their members around the world to partic-ipate in the events.

Conventions & Exhibitions

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Fashion & EntertainmentVarious organisers of music and movie awards includ-ing MTV Base Africa would be attracted to host their awards at the Convention Centre.

Fashion ShowsVarious organisers of fashion shows including African Fashion Show would be attracted to host the events at the Convention Centre.

Concerts & FestivalsUsuma Lake Resort Town is set to become the home and Africa capital for both International and regional concerts and festivals.

Music & Movies Awards

Inbound Tourist ForecastBased on the business model and strategic approach to attract and engage the potential global tourists, an inbound tourism modest forecast of 2 million International tourists and 500 thousand local tourists in a year is being projected and set as target in the first 2 years of the resort town operations and a steady growth afterwards.

Breakdown Analysis Below is the percentage breakdown analysis of the forecast based on the region most tourists likely to come from:

Africa (Incl Nigeria)

Europe

North America

Middle East

Asia

Others

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30%

25%23%

14%5%

3%

With the below forecastThe total capital outflow forecast of the International Tourists is USD$ 6 billion; The total capital outflow fore-cast of the local tourists is USD$ 1.1 billion; Therefore the total capital outflow forecast for the two tourist cate-gories is USD$ 7.1 billion. The above forecast does not include the potential high spending on purchase of luxury goods and services including automobiles and hotel accommo-dation; money spent at the Casino and business transactions at the conferences and trade expos.

The Tables below give average tourist spending based on a minimum 7 night stay

No Description Average Cost $USD

1. Air Travel 800.00

2. Airport transfer/Local Transportation 50.00

3. Hotel Accommodations 1000.004. Feeding 350.005. Entertainment 320.006. Attractions 160.007. Shopping 320.00

No Description Average Cost $USD

1. Travel 800.00

2. Transfer/Local Transportation 50.00

3. Hotel Accommodations 1000.004. Feeding 350.005. Entertainment 320.006. Attractions/Activities 160.007. Shopping 320.00

International:

Local: Total: $USD 3,000.00

Total: $USD 2,200.00

Tourist Capital Outflow Forecast

A sum of USD$ 7 billion a year is being forecasted for the capital outflow of tourists to the Usuma Lake Resort Town destination. The tourist capital outflow forecast is calculated based on the conservative capital expenditure of the entire travel itinerary of an average tourist to Usuma Lake Resort Town and this includes the Air Travel Cost; Trans-fers; Hotel Accommodations; Feeding; Entertainment and Shopping. The essence of this inclusive capital outflow forecast is to highlight the revenue potentials the resort is offering the businesses that will invest in the resort.

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Overcoming Barriers to Usuma Project The following barriers have been identified with different strategies being put in place to address them, so as to attract the right Investments, Businesses and Tourists for the project. Insufficient Infrastructure Global Negative Perception about Nigeria Bottleneck Doing Business in Nigeria Nigeria Tourist Visa

Insufficient InfrastructureCurrently Nigeria does not have sufficient and conventional infrastructure to meet the global tourism destination standard, such as Transportation System, Regular Electricity, Standard Hotels, Security System and many more.

Global Negative PerceptionAs Nigeria has received more negative media coverage centred on few setbacks the country is experiencing, in terms of security, corruption, inequality and negligence of infrastructural develop-ments and coupled with the fact that Nigeria is not known globally for tourism destination.

Bottleneck Doing BusinessStarting or running a business in Nigeria can be cumbersome and majorly hampered by Government bureaucracy; Complex multiple regulatory regimes in obtaining licences and permits to do business and repatriation of funds by foreign businesses.

Nigeria Tourist Visa Currently Nigeria tourist visas are only issued at the country’s consulates around the world, which can be very inconvenient and be a limiting factor for the tourists, when considering Nigeria for their desti-nation.

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Strategies to Overcome the Barriers

Launch Usuma Lake Resort Town project as an Africa Tourism Destination Creating a strong global marketing and communicating tool for Usuma Lake Resort Town to assist in positively rebranding Nigeria’s image. Focus more on promoting Usuma Lake Resort Town as a regional destination with Abuja as the city. An arrangement is being proposed to the Nigeria Federal Government and its Immigration Services to give consideration and concession to a special tourist entry visas, which would allow visa to be issued at the point of entry to tourists coming to any destinations with resort town status in Nigeria including Usuma Lake Resort Town, subject to the tourists having met all visa requirements. Online tourist visa application processing platforms to be instituted to ease issuance processes. Below are the Nigeria tourist visa requirements: Passport valid for at least 6 months with at least 2 blank visa pages for endorsement. Valid return ticket. Evidence of sufficient funds. Evidence of Hotel Reservation. Usuma Lake Resort Town Management Company is creating a one-stop shop department to work with the potential investors and businesses in registering and obtaining necessary licences and permits to trade in the town. Usuma Lake Resort Town is coming up with a single card payment structure, for all the businesses in the resort town, which would be processed and managed in Europe or America. Foreign cash exchange within the resort would be handled by the authorised Bureau De Change, who in turn will be offering the forex to the businesses within the resort.

Approaching the Nigeria Government to award Usuma Lake area district with “Resort Town” special status, to be able to create and develop necessary infrastructures require to becoming a global tourist destination. Such infrastructures include A direct Train network from Abuja International Airport to the Resort Good transportation network system within the resort town An Independent dedicated power plant for the resort town Special status tourist friendly security agents and patrol teams to secure the resort town Provision of standard medical and emergency services in the resort town

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Forex Transaction Structure

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MarketingThe marketing of Usuma Lake Resort Town project is divided into three categories

InvestmentsOperators/Business Tenants Tourists

Usuma Lake Resort Town management is engag-ing the services of specialist agencies and con-sultancy firms to market the project with the po-tential stakeholders in each category.

InvestmentsUsuma Lake Resort Town is employing the ser-vices of investment and project management consulting firms with international operations and various funds managers to facilitate the marketing, sales and acquisition of the project.

Operators/Business TenantsUsuma Lake Resort Town is engaging various International Leisure Asset Companies and Retail Agencies with huge experience in similar proj-ects to have an input in the development con-cepts of the hotels, luxury retails and retail parks of the town and to market to the investors, oper-ators and retailers.

TouristsUsuma Lake Resort Town will make an arrange-ment with numerous Tour Operators, Global Travel Agencies (incl Online), Sports and Busi-ness Travel Experts, Airlines and Online Travel Review Companies, to adopt Usuma Lake Resort Town, as a viable and attractive product to sell to their customers.

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Promotional MixUsuma Lake Resort Town will adopt the promotional mix below to create awareness and engage all the potential stakeholders. The mix will also help the entire marketing partners in their sales and mar-keting pitches to their clients.

Stands at Airports and Malls

Global Sports Participation

Business Networking

Showrooms

Virtual Reality Experience

Investment Forums

TV Advertisements & Programmes

Digital Media Marketing

Global Exhibitions

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Institutional Support Marketing

Nigeria GovernmentUsuma Lake Resort Town is partnering with The Federal Government of Nigeria, through the Nigeria Investment Promotion Council (NIPC) and the Nigeria Tourism Development Council (NTDC) in adopting Usuma Lake Resort Town project as a landmark project to pro-mote investment opportunities and tourism of Nigeria. The partnership modality will involve Usuma Lake Resort Town project being showcased and presented at any of the Nigeria Investment and tourism promotions and forums.

Federal Capital Territory - Abuja Usuma Lake Resort Town is partnering with The Federal Capital Territory Administration – The Host Region, to work together in the marketing of Abuja to the world. Abuja City would be promoted as the Destination as well as “Candidate City” and “Host City” for all the events to be held at Usuma Lake Resort Town.

Bwari Area CouncilUsuma Lake Resort Town is partnering with the Bwari Area Council, the host community and location of Usuma Lake Resort Town, in promoting their culture and resources as part of Usuma Lake tourism experience to the world. The partnership will also create a platform to showcase the Usuma Lake community Integration program tagged ‘Our Community’s Best’, a community empowerment initiative scheme developed to empower and alleviate the community.

African UnionUsuma Lake Resort Town is partnering with the African Union; The African Union (AU) is a continental union consisting of all 55 countries on the African continent.The most import-ant decisions of the AU are made by the Assembly of the African Union, a semi-annual meet-ing of the heads of state and government of its member states. African Union is adopting Usuma Lake Resort Town as one of the projects it’s endorsing and to be promoted by the Union.

African Union Centre,A resource centre and destination which would be opened to the general public is to be established at the Usuma Lake International Convention Centre.

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�is is the vision of Usuma Lake Resort Town for Africa… Usuma Lake Resort Town project is set to change the face of Africa with the narratives as the global hub for tourism, sports and business for Africa.

Usuma Lake Resort Town project is a lifetime investment which guarantees a healthy Return on Investment to all investors, but most importantly contributes to the world development and a

legacy for future generations.

GRC Motorsport

Usuma Lake Resort Town is being conceptualised and promoted by GRC Motorsport Ltd, an International Motorsport consulting company based in the United Kingdom with the focus on conceptualising and designing numerous solutions for Countries, Cities, Governments and Private sectors in Africa to adopting numerous Motorsport activations as catalyst and profiling projects to unlock and enhance the economic growth, tourism, infrastructure and human development across the Region.

GRC Motorsport Contact

� : +44 (0)20 8242 6157 | � : Enquir ies@grcmotorsport .com