utilizing landing pages as a key part of the marketing mix, as presented by dee elliott at the 2010...
TRANSCRIPT
Page 1
Why use Landing Pages when you can Email?
Dee ElliottGlobal Field Marketing Director
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Email Newsletters
© 2009 Marketo, Inc. Marketo Proprietary and Confidential
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Reminder Emails
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Email Invites to Trade Shows
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Emails are Great But…
You can’t measure the true customer interest
Measurement: click through rate to the landing page
Replaces the email open analytics which isn’t accurate
© 2010 Marketo, Inc. Marketo Proprietary and Confidential
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Landing Page –1:1 Demo, Special Announcement, Demos
© 2009 Marketo, Inc. Marketo Proprietary and Confidential
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Landing Page –Detailed Abstract of Talks
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Landing Page –Post Show Follow-up
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Page 9
Campaign Metrics
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Landing Page –Webinar Abstracts
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Landing Page –Registration Area
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Campaign Metrics
© 2009 Marketo, Inc. Marketo Proprietary and Confidential
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Using Landing Pages…
You can measure interestGain more information about clients
Having more measurable data helps you to understand your marketing mix better, where and how you should spend most of your time.
© 2009 Marketo, Inc. Marketo Proprietary and Confidential
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Thank You!
© 2010 Marketo, Inc. Marketo Proprietary and Confidential