UX AND ADVERTIS ING

P R E S E N T E D B Y S u l t a n S h a l a k h t i ⎪ J a n u a r y 2 6 , 2 0 1 4

ABOUT

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Introduction and Vision.

What is the UX? and the difference between the UX, Usability and UI?

What is the “Native Advertising Task Force” ?

Native advertising: timing, context and audience.

Advertising from UX perspective.

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Introduction

What is the UX? and the difference between the UX,

Usability and UI?

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What is the “Native Advertising Task Force?”

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Native advertising: timing, context and audience.

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The right time.

The right context.

The right audience.

Advertising from UX perspective.

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What's Bad?

Design ElementUsers Answering "Very Negatively” or

"Negatively"

Pops-up in front of your window 95%

Loads slowly 94%

Tries to trick you into clicking on it 94%

Does not have a "Close" button 93%

Covers what you are trying to see 93%

Doesn't say what it is for 92%

Moves content around 92%

Occupies most of the page 90%

Blinks on and off 87%

Floats across the screen 79%

Automatically plays sound 79%

www.nngroup.com/articles/most-hated-advertising-techniques/

What's Good?

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?Discussion

Thank You

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