ux fails / talk at incube
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HelloCarlos Lagrange / @carlosxcl
100 UX FailsThat break startups and ruin lives.
Designing a fold to have everything.UX Fail #1
$400 Billion Dollar Fail
-Think of your website as a shop-Your fold is your shop window-Design it to capture attention
Having to much onboarding friction.UX Fail #2
-Make it painless for people to walk in-Break your onboarding into pieces-Let people try things (dont force sign up)
Making a website or app readable, not scannable.
UX Fail #3
-Use typographical hierarchy and images.-Stop using words like typographical hierarchy. Keep it simple.
Not doing your homework.UX Fail #4
Grading your own homework.UX Fail #5
-Test, test and test with:-People that don’t know you or your product.
Not pretending you work for Fisher PriceUX Fail #6
-Present few choices (Barry Schwartz paradox of choice)-Use big UI elements (the drunk test: Get someone drunk, can he still navigate your app?)
Lack of simplicity.UX Fail #7 to #100
Good design is more about knowing what to remove and less about knowing
what to add.
Thanks!Carlos Lagrange / @carlosxcl