ux trends for startups leveraging voice & text - phonegap meetup - 4yfn - mwc
TRANSCRIPT
UX Trends for Startups
leveraging Voice & Text
Phonegap Meetup @ 4YFN-Mobile World Congress
Barcelona 2016
Claudio Cossio
@ccossioR&D at Nearsoft Inc
Product Development
User Acquisition
Monetization
@ccossio
Audience
A. Designer
B. Developer
C. Marketer
D. Entrepreneur
@ccossio
User Experience (UX)
Reducing the distance from WANT to a GET
@ccossio
Moments
• Enable flow from the WANT to the GET.
• It is a small part of human behavior.
• This is what makes us human.
@ccossio
Basic Sensors
• Touch
• Smell
• Taste
• Sight
• Hearing
Sound is very powerful
@ccossio
Perception
• What sensors are capable of detecting.
• Our body is constantly sensing our environment.
• Understanding is what is perceived.
Olga Berrios - Flickr
Sensory Design
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@ccossio
UX can be tricky
@ccossio
Look out for!
• Complexity hides the problem of sensory confusion.
• Ambiguity hides meaning.
• Simplicity is not clarity.
@ccossio
Voice & Text
@ccossio
Enhance interaction
• Voice is a powerful enabler.
• Text has been a basic function on mobile.
• Combine both to create a great experience.
@ccossio
Enable voice apps
• Automatic Speech Recognition (ASR).
• Natural Language Understanding (NLU).
• Dialog.
• Intelligence.
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Service the user
• Concierge service for your app.
• Finds what she needs.
• Sell him what it wants.
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Voice platforms
• Cortana plugin for Cordova.
https://github.com/MSOpenTech/cordova-cortana-
plugin
• Speechrecognizer for Android.
https://github.com/poiuytrez/SpeechRecognizer
@ccossio
@ccossio
Text platforms
• You tap in to them with Chatbots/plugins.
• KISS and grow organically.
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Slack is growing
Source: Venturebeat - Oct/15
@ccossio
Where is the money?
• UX wont save you from a crappy product.
• You need to cater to the “Snapchat”
generation.
• Leverage it in the Onboarding process.
• Be part of the conversation.
@ccossio
Retention
• 1/4 of your users will only do 1 session.
• Voice can quickly move them forward.
• You minimize the “Lost in Translation” moment.
@ccossio
Be part of the group
• ChatBots gives you a voice.
• Plugins let’s you extend your service.
• Makes you relevant to “specific” conversations.
• You minimize the “Lost in Translation” moment.
@ccossio
@ccossio
Thank you!
Gracies!
Gracias!
Questions?