uxd for product managers (heroes)
DESCRIPTION
Presentation for Product Camp Silicon Valley 2012. 10 UX principles for product managers.TRANSCRIPT
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UxD For Product Managers (Heroes) – Research & Design Techniques For The Real World
Mary Piontkowski [email protected]
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“A hero is someone who is willing to sacrifice his own needs on behalf of others, like a shepherd who will sacrifice to protect and
serve his flock.” - Christopher Vogler.
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Confidential 3/24/12 9
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10 Principles For The Real World
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#1: Prac8ce What You Preach
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#1: Prac8ce What You Preach
Consider user needs and research
Incorporate UX methodologies
Collaborate
Push back
Embrace change
Bring in others to complement your skill set
What else?
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#2: Break Down Walls – Rela8onships MaCer
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#2: Break Down Walls – Rela8onships MaCer
Don’t throw it over the wall!
Interdisciplinary collaboraCon
CollaboraCve project planning
CollaboraCve requirements and design sessions
Sketchboards and design thinking
Actually talk to people
Trust
EmoConal literacy – know who you’re talking to and appreciate the context
It takes Cme to build relaConships…
But your design iteraCon Cme will be reduced!
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#3: Give a Damn; Care About Your Work
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#3: Give a Damn; Care About Your Work
Or find another job
You’re not going to do great work if you don’t believe in your product
Care about the product and the users
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#4: Support the Cause; Evangelize for User Research and UX Design
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#4: Support the Cause; Evangelize for User Research and UX Design
Doesn’t maPer who’s doing the UX – you win
RepeCCon, data-‐driven points
Invest Cme required for change
Create an environment conducive to design and innovaCon
Brown bags
Conferences
White boards
Sharpies
RelaConships!
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#5: Don’t Be Shy, Get to Know Your Users
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#5: Don’t Be Shy, Get to Know Your Users
Internal research team
External research team
Friends of friends Friends, coworkers, people on the street, everyone!
But… Your wife/husband is not your user
Context too!
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ObservaCon
Contextual inquiry
ParCcipatory design
Card sorCng and structured in person acCviCes
Usability
Surveys
Internal brainstorms with SMEs
#5: Don’t Be Shy, Get to Know Your Users Many Ways to Get User Feedback
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#5: Don’t Be Shy, Get to Know Your Users Consider Context – Where? What Else is Going On?
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#6: Learn, Adopt, and Encourage UX Techniques
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#6: Learn, Adopt, and Encourage UX Techniques
Design thinking approach
Agile and iteraCve
Cross-‐disciplinary
User-‐centric
Methods worth adopCng
Personas, mental models, design principles and other user-‐centric models
Usage scenarios/use cases
Sketchboards, paper prototypes, and other collaboraCve design techniques
User research as a part of the design process
Allow design to inform requirements
Simplify simplify simplify where you can
Process guidelines to help organizaCon cooperate
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#6: Learn, Adopt, and Encourage UX Techniques Simple Models To Help Educate and Evangelize
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Reinforce collaboraCon and check points
Include guidelines knowing everyone won’t really follow the process
#6: Learn, Adopt, and Encourage UX Techniques Documented Process – How Would Your OrganizaCon Benefit?
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You don’t want to end up with this!
#6: Learn, Adopt, and Encourage UX Techniques Documented Process – How Would Your OrganizaCon Benefit?
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People typically connect with stories bePer than reports
Paint a picture of key user types
Demonstrate use cases and priority tasks
Use a quote to express the impact the product has on the user
#6: Learn, Adopt, and Encourage UX Techniques Personas As A Tool To Rally The Troops
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Explore more ideas faster
It takes a while to get it right
Sketchboards as a collaboraCve design tool
Roll it up and take it with you
#6: Learn, Adopt, and Encourage UX Techniques Sketch Sketch Sketch
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Who are you trying to convince?
#6: Learn, Adopt, and Encourage UX Techniques Different Audiences Require Different Methods
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#7: Beware of UX Top 10 Lists and Dogma8c Advice
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Checklists are helpful. But they can’t replace experCse.
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#7: Beware of UX Top 10 Lists and Dogma8c Advice
Like this one!
“Make sure users can get to everything in three clicks!”
One list isn’t the end all, be all – it’s not that simple
Figure out what works for you and your organizaCon
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#8: If You Like It, Steal It
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#8: If You Like It, Steal It
It doesn’t need to be your idea
Learn from people, processes, methods, and designs out there
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#9: Break Some Rules
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The first mouse.
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#9: Break Some Rules
Design something out of scope
ParCcipate in an unexpected way
Data is important, but so is insCnct!
Get users involved regardless of scope
Don’t be afraid to be wrong
Throw it out and start again
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#10: Have Fun!
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You Can’t Become a Hero Overnight
Pick one thing to start with: Invite a designer to collaborate on requirements
Call a cross funcConal brainstorm
Print out sketch templates
IdenCfy one piece of user feedback that would help your product
IdenCfy one type of project that would benefit from formalized UX process
Share this presentaCon with coworkers
Reach out to a UX agency or individual for help
You don’t need to do it all yourself, but you need to enable it!
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END, THANK YOU!
Mary Piontkowski Director, User Experience [email protected]
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Thank You!
Was this inspiring?
Are you walking away with at least one acConable technique?
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Referenced Resources
The Designful Company: How to build a culture of nonstop innovaAon, Marty Neumeier
InnovaAon Workshop, Marty Neumeier
Switch: How to Change Things When Change is Hard, Chip Heath and Dan Heath
Change by Design: How Design Thinking Transforms OrganizaAons and Inspired InnovaAon,
Tim Brown
Inside Apple, Adam Lashinsky
Sketchboard Resources:
hPp://www.adapCvepath.com/ideas/sketchboards-‐discover-‐bePer-‐faster-‐ux-‐soluCons
hPp://www.youtube.com/watch?v=iVFTBj_BYy0
hPp://www.slideshare.net/ugleah/sketchboards-‐prototypes-‐presentaCon
Persona Resources:
hPp://www.cooper.com
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