uxi live 2011 ami rotter
TRANSCRIPT
© 2011 MediaMind Technologies Inc. | All rights reserved
Ami Rotter | User Experience Design Manager
Being John Malkovich:
Getting inside the user’s head
© 2011 MediaMind Technologies Inc. | All rights reserved
© 2011 MediaMind Technologies Inc. | All rights reserved
© 2011 MediaMind Technologies Inc. | All rights reserved
Advertisers
MediaMind: Addressing Digital Advertising Challenges
ConsumersAgencies MediaMind Publishers
© 2011 MediaMind Technologies Inc. | All rights reserved
© 2011 MediaMind Technologies Inc. | All rights reserved
The Process
Envisioning
•MRD
•Use Cases
•Personas
•Competitive Analysis
Planning
•Prototype
•Usability Testing
•Mockups
Development
•Small Adjustments
•Provide Graphics
Stabilization (Alpha)
•Usability Testing
•UI Updates
Deployment (Beta)
•Gather Feedbacks
•UI Updates
© 2011 MediaMind Technologies Inc. | All rights reserved
Competition
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Filling Forms
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Filling Forms
▸ Watch users
▸ Use it yourself
Look for:
Misconceptions, Mistakes
© 2011 MediaMind Technologies Inc. | All rights reserved
Good design is like the air conditioning in the room.
If it’s working well, maintaining the right climate,
nobody even notices it. You only pay attention to it when
it’s not working.”
By Jared Spool
© 2011 MediaMind Technologies Inc. | All rights reserved
Getting the User’s Attention
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Getting the User’s Attention
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Getting the User’s Attention
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Working with
Data
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Before:
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After:
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Confusion and clutter are failures of design,
not attribution of information
Edward TufteEnvisioning Information
Beautiful Evidence
The Visual Display of Quantitative Information
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Breaking the Convention
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Convention
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Unconventional
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When should we break the convention?
When the change is significantly better that its value negates the added learning curve
and strangeness.
Bill Higgins, IBM
© 2011 MediaMind Technologies Inc. | All rights reserved
• Paul M. Fitts (1912-1965)
• The time to acquire a target is a function of the distance to and size of the target.
• Former Lieutenant Colonel in the US Air Force.
• MT = a + b log2(2A/W)
Fitts' Law
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Fitts' Law
Before:
After:
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Tab Titles Dilemma
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Descriptive:
Broad:
Tab Titles Dilemma
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Don’t argue about it- Test it!
Bruce "Tog" Tognazzini
Apple’s first Interaction Designer:1978 to 1992
Founder, Apple Human Interface Group
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Tab Titles Dilemma
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Sometimes More is Less
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Sometimes More is Less
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Sometimes More is Less
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Help I need somebody
Providing User Assistance
Photo by: Rick Dolishny
© 2011 MediaMind Technologies Inc. | All rights reserved
Providing User Assistance
After:
Before:
© 2011 MediaMind Technologies Inc. | All rights reserved
Before:
Providing User Assistance
© 2011 MediaMind Technologies Inc. | All rights reserved
After:
Before:
© 2011 MediaMind Technologies Inc. | All rights reserved
After:
Before:
© 2011 MediaMind Technologies Inc. | All rights reserved© 2011 MediaMind Technologies Inc. | All rights reserved
If I can’t picture it
I can’t understand it
Albert Einstein
© 2011 MediaMind Technologies Inc. | All rights reserved
Communicating the Technology
#Fail
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Communicating the Technology
© 2011 MediaMind Technologies Inc. | All rights reserved
Happy Users
© 2011 MediaMind Technologies Inc. | All rights reserved
The Team
Solution Specialist:
Liri Raviv
Limor Nadav-Greenberg
Rinat Sherzer
Shelley Hen
Yael Tirosh
Michal Sela
Program Managers:
Oren Regev
Itzik Mitzmacher
Yonatan Ginat
Esti Cohen
© 2011 MediaMind Technologies Inc. | All rights reserved© 2011 MediaMind Technologies Inc. | All rights reserved
We’re Hiring !
UX Designer
© 2011 MediaMind Technologies Inc. | All rights reserved© 2011 MediaMind Technologies Inc. | All rights reserved
Thank You!
@amirotter
Questions?
(and thanks to the UXI Team & Barak)