uxriga 2014 - user experience and user centric design matters to your process and your business
DESCRIPTION
The slides are from my talk at UXRiga 2014. You will learn how to lead your design process with a User Centric mindset to create great user experiences for your users. And you will learn why UX is not only for designers and developers - that it is in fact a very smart business strategy.TRANSCRIPT
#uxriga@trinefalbe
Hello!
Once upon a time...
http://www.flickr.com/photos/scottishlibraries/2530928014/
And they all lived happily ever after...
http://www.flickr.com/photos/scottishlibraries/2530928014/
Said no one, EVER
http://www.flickr.com/photos/scottishlibraries/2530928014/
http://www.flickr.com/photos/scottishlibraries/2530928014/
And they all lived happily ever after
#uxriga@trinefalbe
Better UX through
User Centric Design
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UX focus =smart business
decision
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UX?
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UX ≠ UIUX ≠ UsabilityUX ≠ functionality
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UX is much more than
just digital presence
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Every touch point your user has with
your company
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User experience is a result, not a tool
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UX is not an trademark
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Bad UX makes users feel stupid
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They leave
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Then they shame you in public
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Then their friends leave
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Sturgeon’s Law:
90% of everything is crap
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Once upon a time
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Once upon a timeI flew with Ryanair
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and had the best experience!
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Said no one, EVER.
Thank you for flying Ryanair
(mua ha ha haaaaa!)
Nooooo!
http://www.flickr.com/photos/epsos/4887528060/
The dreaded hand luggage treatment
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“the staff derive great pleasure in humiliating certain passengers and forcing them to dump belongings or pay a charge”
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Sturgeon’s Law:
90% of everything is crap
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UXUser
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User Centric Design
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UCD is a mindset
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Site-centric:
Help site meet it's goals
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User-centric:Aid in the goal of the website by
helping the user meet their goals
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Early user involvement
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Site goalsUser goals
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UCD makes sense!
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1. Set user goals
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“Usable” is never a user goal
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“Usable” is an expectation.
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Buy tickets?
Stories
http://www.flickr.com/photos/scottishlibraries/2530928014/
Tell stories
http://www.flickr.com/photos/xiangxi/4332921248/
http://www.flickr.com/photos/peterned/6222174089/
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http://www.flickr.com/photos/ndrwfgg/161657349/
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Buy ticket = feature
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A holiday is a dream - a high point
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Not designing features
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Designing solutions
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Once upon a time...
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Stories = context
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Stories = motivation
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Stories = behavior
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Thoughtfully designedexperiences
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UX focus =smart business
decision
rese
arch
desig
n
imple
men
tatio
n
user
testi
ng
corre
cting
erro
rsLA
UN
CH
Traditional workflow
rese
arch
desig
n
imple
men
tatio
n
user involvement/ user testing
LAU
NC
H
UCD workflowus
er re
sear
ch
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Meeting user needs doesnʼt mean you canʼt meet site goals
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Site goals
User goals
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Designer User
This is easy!
WTF?
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Share my excitement
=> more exposure
=> increased ticket sales
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UX focus =smart business
decision
#uxriga@trinefalbe
Feel
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We respond with our emotions first
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1. Visceral2. Behavioral3. Reflective
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1. Looks pleasing2. Solves problems3. Works
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Maya Angelou:
“I’ve learned that people will forget what you said,but they will never forget how you made them feel”
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Summary
Once upon a time...
http://www.flickr.com/photos/scottishlibraries/2530928014/
rese
arch
desig
n
imple
men
tatio
n
user involvement/ user testing
LAU
NC
H
UCD workflowus
er re
sear
ch
http://www.flickr.com/photos/scottishlibraries/2530928014/
Stories
http://www.flickr.com/photos/scottishlibraries/2530928014/
Tell stories
And they all lived happily ever after
http://www.flickr.com/photos/scottishlibraries/2530928014/
The end
http://www.flickr.com/photos/scottishlibraries/2530928014/