uxsg2014 lightning talks - from interaction to impact (kristin_ashwin)
DESCRIPTION
From interaction to impact Presented by Kristin Low Co-founder On-off Design & Technology, Hong Kong and Ashwin Anandani Managing Director On-off Design & Technology, Hong KongTRANSCRIPT
From Interaction to Impact Connecting Design with Social Outcomes
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Designing for Social Impact
Designing for Social Impact (as opposed to…?)
Designing for Social Impact Business
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Problem/ Solution Fit
Product/ Market Fit Scale
LAUNCHRISK
Lots Little
YOUR IDEA Are you solving the right problem for
the right people in the right way?
What is the best commercial
solution?
How should you build it?
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Problem/ Solution Fit
Product/ Market Fit Scale
LAUNCHRISK
Lots Little
YOUR IDEA Are you solving the right problem for
the right people in the right way?
What is the best commercial
solution?
How should you build it?
What should you build? PrototypeMinimum Viable Product (MVP)
Beta Release
What are you validating? Offering Product Execution
EXPERIENCE
BEHAVIOUR
ASSUMPTIONS
EXPERIENCE
BEHAVIOUR
ASSUMPTIONS
EXPERIENCE
BEHAVIOUR
ASSUMPTIONS
WHY?
EcoPort
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By 2018, Hong Kong will run out of available landfill space.
Hong Kong recycles 6.4% of its waste.*
* Not joking.
We learnt two things: !
1. Separation was an issue for solid waste (no-one wants to touch the gross stuff).
!
2. Transportation costs were the main hurdle for recycling to scale.
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How to Design for Social Impact
Above all, understand motivations You can’t change them, but you can design to influence behaviour
once you understand them.
Design ecosystems, not (just) apps Focus on the relationship between stakeholders and selectively
involve technology where it enhances interactions between them.
Disrupt a line item before you disrupt an industry
It’s easier to sell a solution to an existing problem, than it is to convince someone a problem exists that needs money
spent on it.
Resist definition Scoping your involvement means limiting your impact.
F*ck that: Design is a contact sport.
You might not be welcome. Triads, charities. The usual.
Thank you.