uxsg2014 lightning talks - ux and semantic web making web more human (nurgul karadeniz)
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UX and Semantic web making web more human Presented by Nurgul Karadeniz Co-founder and principal consultant UX Thought, United KingdomTRANSCRIPT
UX AND SEMANTIC WEB !
!
“Making the web more human”
Nurgul Karadeniz Principal Consultant UX Thought ! @nurdeniz
Internet Today
10,000,000,000 Connected Devices
Cisco estimates 20 billion by 2020
OR
Known Known
I know where to get gluten free products. I
just need to find the link
1 Known Unknown
OR
I need to find some gluten free products
2 Unknown Known
OR
I need to find some sort of special dietary
products, what was it
3 Unknown Unknown
OR
I have absolutely no idea what products I
need nor what I can do with them
4
We need technology that can adapt to users rather than forcing users to adapt to
technology
Human Language
"I want to find a hotel for next week in Singapore with a pool and less than 5 min walking distance to any MRT station"
User asks
Human LanguageWeb understands
“Destination Name:City name’ “Date range”: Calendar Start Date + Number of Nights “Room type”
“Is there an easy way to find the best mortgage product and the best mortgage deal from the high street banks in UK”
Making the Web more human?
Semantic Web
Users Data Relationships
Whats data?
Present information in a structured way
Which university course?
Potential job titles
Industry
review
Sala
ry st
ats
Universities
Entry
Req
uire
men
ts
Tuition Fee
Market estimations
Decision and Application
Program Pages
BioNews
Current Web
Wiki
web page
“ Web results for Jeremy Clarkson?”
Jeremy Clarkson
Page tags!
Semantic Web
“ Who is the guy who works with Jeremy Clarkson?”
Jeremy Clarkson
Wiki
Current Web Results
Semantic Web Results
This brings together a focus area
Understanding users data relationships
Semantic Web Process
Design Process
Discovery User Research Interaction Design Visual Design Usability Evaluation
Linked Data Ontology
RDF
FOAF Development
Storing information with actual meaning..
Semantic WebCurrent Web
Things and the relations
MORE RELATIONS
CASE STUDY…
Project: PEOPLE, PLACES and EVENTS
BBC Learning
Auto curated pages
Step 1: What these means for users
Step 2: How things could be related
Find information about Churchill
People “Adolf Hitler”
Places “Kent”
Events “Battle of Britain”
Things “Imperial War
Museum
Step 3: Designing user journeys
Things “Churchill speeches”
Related content Related content Entry Point
Place “Germany”
Event “World War I”
People
Events
Things
Places
Related Events
Related People
Related Things
Related Places
PEOPLE PLACES AND EVENTS
!
Understanding Relationships Christmas day – Charlie Chaplin died Christmas - Religion
Level of information needed
Project Boundaries
Project ChallengesPEOPLE PLACES AND EVENTS
BBC aims;
Connect the content of 5 million BBC Pages !
Provide one service for ten product across four screens
PEOPLE PLACES AND EVENTS
Guided Navigation !
!
Guided Navigation !
!
CONSPROS
Level of information required at concept phase !Consider different users e.g. cultural stereotype !Cost of building !Extensive IA and Analysis required to spot edge cases
Easy to discover content !Easy to manage large volumes of content !Guided navigation !Presents information in a structured way !Multiple ways of accessing information
Examples of semantic web today
Facebook: Graphsearch
Google: 15% of Search
Apple: Siri Windows: Cortana
BBC: Public content
Twitter: Realtime search
Best Buy: Online retail
!
Finance Healthcare Public services E-commerce Education Media Help & Support
Where can we use semantic web?
!
Understand human language - Linked Data
Understand other meaning of words - Linked Data
Manages sources - RDFs
Define related information - Ontologies
Product Visibility - Domain Driven Design
Semantic Technologies
!
Understands what we mean Reliable online services and contextual content Offering successful decision support applications Auto-curated pages guided by the users needs
Semantic Web
!
Users: Mental model, Motivation, Culture, Perception Data: Content, Sharing resources, User Journeys !
Design: Defining user journeys, designing variety of page template for auto curated content
Designing for semantic web
UX AND SEMANTIC WEB
Punk
Big & Bold
Beautifully Clean
References
- Article: Too much information? Improving user experience of semantic web http://www.publishingtechnology.com/2011/03/user-experience-semantic-web/
- Bing vs. Google - http://www.entrepreneur.com/blog/224639
- Duane Degler - Design for Semantic Web, Design for Context www.designforsemanticweb.com/
- Crowdsourcing, citizen sensing and sensor web technologies for public. http://link.springer.com/article/10.1186%2F1476-072X-10-67/fulltext.html#Fig11_459
- Facebook Graph Search - https://www.facebook.com/about/graphsearch
- Faceted Semantic Search - Massimiliano Dal Mas http://arxiv.org/pdf/1202.6685.pdf
- Find out about Semantic Web in simple terms - http://luca.wordpress.com/2008/02/03/semantic-web-for-dummies/
- Frankfurt Show Daily Article: The future of content delivery in publishing http://www.publishingtechnology.com/2012/10/the-future-of-content-delivery-in-publishing/
- How a Facebook Search Engine Could Change the Way People Find Your Business http://www.entrepreneur.com/blog/224452
- Lee Feigenbaum (May 1, 2007). "The Semantic Web in Action". Scientific American. Retrieved February 24, 2010
Nurgul Karadeniz ! nurdeniz
UX AND SEMANTIC WEB
Punk
Big & Bold
Beautifully Clean
!
- Linked data and the semantic web - http://www.bbc.co.uk/academy/technology/article/art20130724121658626
- Link Data Platforms - http://www.w3.org/2012/ldp/wiki/Main_Page
- Music Datasheet - Automatic Interlinking of Music Datasets on the Semantic Web Yves Raimond, Christopher Sutton and Mark Sandler (http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.123.9753&rep=rep1&type=pdf)
- Next-Generation Wikis: What Users Expect; How RDF Helps- Axel Rauschmayer
- Semantic Web Handbook - Pascal Hitzler Krzysztof Janowicz http://knoesis.wright.edu/pascal/pub/crc-handbook-13.pdf
- The Semantic Web: Research and Applications - Springer Link http://link.springer.com/book/10.1007/978-3-642-13486-9
- The Friend of a Friend (FOAF) project - hhttp://www.foaf-project.org
- The NoTube Project, http://notube.tv (retrieved on January 31st, 2012)
- The NoTube Use Case “Personalised News”, http://notube.tv/showcases/personalised-news/ (retrieved on January 31st, 2012)
THANK YOU !
Nurgul Karadeniz ! nurdeniz