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Social Media: 6 New Things Animal Organizations Need to Know May 8, 2014
Social Media: 6 New Things
Animal Organizations Need to Know
Christie Keith #6socialthings
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Social media kitteh
says…
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Social media kitteh
says…
Photos. Preferably of cats.
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Social Media: 6 New Things Animal Organizations Need to Know May 8, 2014
Social media kitteh
says…
Photos. (Preferably of cats.)
Mobile.
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Social media kitteh
says…
Photos. (Preferably of cats.)
Mobile
Easy to share.
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Social Media: 6 New Things Animal Organizations Need to Know May 8, 2014
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So, do you have
to pay?
Not yet…
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Social Media: 6 New Things Animal Organizations Need to Know May 8, 2014
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Be Social
Talk to your followers!
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Social Media: 6 New Things Animal Organizations Need to Know May 8, 2014
The
end
of
“like
bait.”
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Story Bumping
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Action Step:
Reply, not post..
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Social Media: 6 New Things Animal Organizations Need to Know May 8, 2014
Last
Actor
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Action Step:
Soften the ground
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Median Viral Reach
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
3.00%
3.50%
Created Shared
Reach
Reach
Source: EdgeRank Checker, “Facebook Kills Viral Reach
When Sharing Other Page’s Post,” Aug 2013
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Social Media: 6 New Things Animal Organizations Need to Know May 8, 2014
Or you can pay.Or, you can pay
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New Facebook
Page Design
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Social Media: 6 New Things Animal Organizations Need to Know May 8, 2014
Other Social Platforms
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New Twitter Profile
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Social Media: 6 New Things Animal Organizations Need to Know May 8, 2014
Twitter Photos
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Is Instagram
the Answer?
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Social Media: 6 New Things Animal Organizations Need to Know May 8, 2014
Is Instagram
the Answer?
Owned by Facebook
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Is Instagram
the Answer?
Owned by Facebook
No clickable links
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Is Instagram
the Answer?
Owned by Facebook
No clickable links
Mobile only (iOS and Android)
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Social Media: 6 New Things Animal Organizations Need to Know May 8, 2014
Is Instagram
the Answer?
Owned by Facebook
No clickable links
Mobile only (iOS and Android)
Younger demographic
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Is Instagram
the Answer?
Owned by Facebook
No clickable links
Mobile only (iOS and Android)
Younger demographic
Popular: 200 million monthly active users
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What About
Pinterest?
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Social Media: 6 New Things Animal Organizations Need to Know May 8, 2014
What About
Pinterest?
One-third of U.S. women use Pinterest
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What About
Pinterest?
One-third of U.S. women use Pinterest
51% of all online 18-49 year olds
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What About
Pinterest?
One-third of U.S. women use Pinterest
51% of all online 18-49 year olds
Clickable links
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Social Media: 6 New Things Animal Organizations Need to Know May 8, 2014
What About
Pinterest?
One-third of U.S. women use Pinterest
51% of all online 18-49 year olds
Clickable links
Annual household income $100,000+
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What About
Pinterest?
One-third of U.S. women use Pinterest
51% of all online 18-49 year olds
Clickable links
Annual household income $100,000+
Most pins are re-pins
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Social media kitteh
says…
Keep an open mind!
More in resources…
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Social Media: 6 New Things Animal Organizations Need to Know May 8, 2014
Stop Preaching to the Choir
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#chriscolfer
#glee
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Pinboard: Hiking
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Social Media: 6 New Things Animal Organizations Need to Know May 8, 2014
Pinboard: Shoes
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Pinboard: Knitting
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Trending Topics
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Social Media: 6 New Things Animal Organizations Need to Know May 8, 2014
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Be positive!
“Shift Away From Negative Ads Increases Giving
to Animal Shelter,” Chronicle of Philanthropy, May
2011.
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Cool
New
Tools
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Social Media: 6 New Things Animal Organizations Need to Know May 8, 2014
New Post Engagement
Options
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Testing
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Social Media: 6 New Things Animal Organizations Need to Know May 8, 2014
Facebook for Businesshttp://www.facebook.com/business
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Twitter Ads
http://business.twitter.com/
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Insights
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Social Media: 6 New Things Animal Organizations Need to Know May 8, 2014
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Email: [email protected]
Website: http://www.christiekeith.com/
Facebook: http://www.facebook.com/ByChristieKeith
Twitter: @christiekeith
Pinterest: http://www.pinterest.com/christiekeith
Google+: http://tiny.cc/christiekeith
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