Digitalisation du point de venteInnovations et usages

26 Septembre 2013

Purpose driven consumption

Demanding and growing expectations

Connected and

informed customer

Low attention and

FOMO

Zapping and

ever changingneeds

Towards the connected and empowered customer

1.Connecting products

to purpose

3.Customisation and

personalisation2.

Connected Store

4.In store experience

5.Frictionless interactions

Ways to adress the connected customer

Putting the shop as a point in customer journey

Source : Forrester

Thinking the shop as a journey in itself

Source : Forrester

1.Connecting

Products to Purpose: Brand Content

Social Shopping6

LinkingProducts

toBiggerStories

7

Vanquish’s “hanger-triggered” brand content video

8

Social Shopping

9

C&A Brazil – Fashion Like

2.Connected Store

Mobile armed sales associate

Big data in real life

Mobile-ArmedStore

Associate

12

Nordstrom employee with mobile device

13

Customer TrackingCalls for

Responsive Service

14

Nordstrom USA – Customer tracking using Wi-Fi

Almax’s “EyeSee Mannequin”

16

3.Add the personal

touchService driven retailOn-demand products

Connectingwith new

services

18

Marcus Neiman Service App

19

On -Demand products

20

Converse’s “Ink Bar” In-Store Customization Experience

21

4.In store

Experiences

InstoretainementOr

have fun !

23

Lego’s augmented reality store windows

24

Mattel’s “Barbie’s Dream Closet” with SM

25

Uniqlo Magic Mirror

5.Frictionless

Interactions: Information on your own

termsPayment made Easy

27

Informationin

your own

terms28

Addidas Virtual footwear

Clinique’s interactive makeup counter

30

Carrefour Connected Wine Faire

FrictionlessPayment

for today ?

32

Starbucks square

33

In short

Bringing together products and purpose to quench the thirst for meaning.

Connecting the store with consumers for better service.

Customize the experience, personalise the product for differentiation.

In Store Experiences for attention-hungry customers

Make it easy, simple and frictionless to avoid zapping

Thank you