valtira personalization of web site
DESCRIPTION
Valtira has a new way to personalize your web site without a complete revision. Get Better Results Faster from your web ads.TRANSCRIPT
Copyright © 2008 Valtira, LLCThe contents of this presentation are confidential and proprietary to Valtira, LLC.
The Online Marketing Platform
Personalization Solution OverviewFebruary, 2008
The contents of this presentation are confidential and proprietary to Valtira, LLC. The Online Marketing Platform
Valtira - The Basic Profile
• We provide a software platform for marketing
• Delivered as a service over the web - so no IT requirements
• Founded in 2003, offices Downtown Minneapolis
• Team of 17 (+ trained contractor/offshore network)
• Strong & Experienced Management Team
• Self funded, cash flow positive
The contents of this presentation are confidential and proprietary to Valtira, LLC. The Online Marketing Platform
Valtira - The Online Marketing Platform
Todayʼs web is behavior-based, socially-networked, and inter-connected.
Online marketing needs to be: • Purposeful - the whole “conversation” should be connected,
measured and optimized
• High Impact - use of rich media cannot be constrained, content should be targeted, information should be shared
• Business driven - the marketing team must be empowered to move at marketing speed and experiment, measure and adapt
This is what we do.
The contents of this presentation are confidential and proprietary to Valtira, LLC. The Online Marketing Platform
The Platform Components:
Content
Dashboard
Campaigns Personalization
Web 2.0eCommerce
eMail SocialNetworks Prospects
• Modular
• Integrated
• Flexible
The contents of this presentation are confidential and proprietary to Valtira, LLC. The Online Marketing Platform
Who are we working with?
The contents of this presentation are confidential and proprietary to Valtira, LLC. The Online Marketing Platform
Valtira Personalization Solutions
• Easily serve the right message to the right audience
• Track responses, conversions to improve ROI
• Personalize on a a variety of rules
• Domain, location, campaign, natural/paid search, click-through history and more
• Easy, scalable implementation
• Reduce resources required to manage landing pages
The contents of this presentation are confidential and proprietary to Valtira, LLC. The Online Marketing Platform
Valtira Personalization Solutions
• Personalization Server• Enables easy implementation on existing websites
• Just setup rules and add code snippet to page
• Ability to scale to Personalization Platform
• Personalization Platform• Built on Valtira Online Marketing Platform
• Enables full personalization including full click-through history
• Full integration into content management, campaign tracking, social networking and eCommerce.
The contents of this presentation are confidential and proprietary to Valtira, LLC. The Online Marketing Platform
Personalized Promotions
•3 promotion spots
•Users select from predefined rules
•Location based•User preferences•Featured promo
•New promotions are set up and “tagged”
The contents of this presentation are confidential and proprietary to Valtira, LLC. The Online Marketing Platform
Industry Personalization
• Market Rule• Summarize solution
offering to target prospects
• Link to more detail content
• Randomized rule if not target
The contents of this presentation are confidential and proprietary to Valtira, LLC. The Online Marketing Platform
Geographic Personalization
• Geographic Market Rule
• Drive visitor to news or events
• Based on geographic location
The contents of this presentation are confidential and proprietary to Valtira, LLC. The Online Marketing Platform
Easily Setup and Update Rules
The contents of this presentation are confidential and proprietary to Valtira, LLC. The Online Marketing Platform
Track Responses and ROI
The contents of this presentation are confidential and proprietary to Valtira, LLC. The Online Marketing Platform
Valtira Personalization Benefits
• Talk directly to your clients
• Zero lead time - easily start on current website
• Non-intrusive architecture
• Track campaigns and complete A/B tests
• Scalable, start with one rule and add as you learn
• Improve ROI of web marketing solutions