VCCM Value Chain Canvas Model

12/04/2013

René MANDELwww.value-architecture.com

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AGENDA

1-The top-down approach Overview

2-About the Author

3-Main principles

4-Example 1 : an Airport

5 Example 2 : Offer creation in Retail

6 Example 3 : Service Support ITIL

7 Example 4 : Call for Proposal European Commission

8 The EDA kit tool

9 A panel of applications

EDA-kit

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1-The Top-down visions

• Transformations realised by the enterprise

• How, when, by which they are realised

• With which InformationSystems

• …

Value chains

Processes

Applications Architecture

Information Systems Architecture

Fonctional vision

Information Systems ArchitectureData vision

Enterprise Architecture

Value Chain Canvas Model

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1-The Top-down visions

Enterprise Architecture

Value Chain Canvas Model

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Rene MANDEL, after responsibilities with data processing for the French statistical Institute, carried out many studies of projects of process and information systems.René is one of the founders of ORESYS, in 1981,and also one of the initiators of the “Club des urbanistes et architectes d’entreprise” (www.urba-ea.org ).He has published several articles on IS “urbanisme”, strategic alignment, IS projects return on investment, and a book about IT and business strategies:“De la stratégie business aux systèmes d’information, l’entreprise et son écosystème” Hermès 2006 Paris.Rene is graduate of the Polytechnic School and the Statistics and Economic Administration National School.

KEY COMPETENCES

Creator of method PREMYS ®: design of the planning and the architecture of the information systems

Creator of the model of Enterprise Architecture BUSINESS CANVAS®: passage from the business strategy to processes, to IS planning

Strategic foresight on Enterprise Architecture, BPM, SOA and new architectures

Generic functional fields: statistics, decisional-strategy, finance-accountancy, human resources, documentation, data processing-IS real estate, CRM-development of consumer loyalty, supply-chain, communication

EDUCATION

Polytechnic school - Paris (1961)

National school of the Statistics and the Economic Administration - Paris (1966)

LANGUAGES

English

PUBLICATIONS-CONFERENCES

Strategy business with the information systems (Hermes)

Articles, white papers

Conferences: Planning, EA, BPM

MAIN CLIENTS

SNCF, AEROPORTS DE PARIS,

Gaz de France,

INSEE, UNEDIC, ANPE

French and european ministries and administrations

Banks, insurances, distribution

2-René Mandel Founder of ORESYSClub Urba-EA Vice President

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René Mandel Founder of ORESYSClub Urba-EA Vice President

ROFESSIONNAL PUBLICATIONS

« Practices of the planning of the information systems in enterprise » : Publibook 2003 (Participation in the work)« Planning of IS governorship with the projects» : Dunod 2006 (Participation in the work)«  From the Strategy Business to the Information systems » Hermès 2006 (author)

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3-VCCM : Main principles

An ecosystem field• The enterprise cooperate with partners to realize all

sorts of transformations» Material operations» Transport (supply chain,…)» Immaterial value chains (financial, insurance, product design,

advertising,…)• The ecosystem boundaries (virtual borders) are fixed by

invariable facts» Cycles of events (product life cycle, project cycle, life events as

birth,…) in the real world or a virtual world ( concept changes, regulation evolutions )

» Succession of events in an journey (traveler, consumer, user, freight, road traffic,…)

Value chains begin and end with events• Events initiate the transformations• And the result is delivered by event

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3.1-A few « universes » of transformation

Most transformations realized are simple to summarize Some deal with only one cycle or journey :

• Travel, life cycle, …

Others link two cycles or journey• Sender-consignee, needs-projects,…

An “universe” illustrate one transformation Between borders of the ecosystem (or internal

borders) The value chains link the different steps of

transformation

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3.2-Case of a mono-boarder universe

Please abstract now organization structures and boundaries, processes, information systems,…

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3.3 Three levels of value chain

A few steps of transformation, symbolized by « levels » of the value chain, a minima 3 levels :

» Proximity level» Integration level» Resource provider level

Proximity level

Integrator level

RessourceProvider level

Event EventEvent Event Event Event EventEvent

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3.4 A few « operators » in each level

Operators are autonym and stable parts of the Enterprise or of its partners

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3.5 The Polygon of facts

At a macro level the enterprise ecosystem realize few transformations, connected with a few external facts and events

The « MANDEL Polygon »

Real or virtual cycle

synergies between cycles

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4.1 Example 1 : An Airport

The passenger journey

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4.2 Example 1 : An Airport ecosystem

The plane course

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5 Example 2 : Offer creation in Retail

An immaterial universe with 2 boarders

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6 Example 3 : Service Support ITIL

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Service Operator

Integrator

Incident Resolution ChangeClosure Information

Service Desk

Configuration Management

Incident Management

Problem Management Change Management

Service Support Universe

Local Resource Resource

Initial Support

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IT

Financial

Scientific

Logistics

Researcharea 2

7 Example 4 Call for Proposal

LogisticsLogistics

Sub-contractors (experts)

Sub-contractors (experts)

IntegratorIntegrator

DIGIT (Portal operator)? Sub-contractors (REA? EPSS)?

DIGIT (Portal operator)? Sub-contractors (REA? EPSS)?

Operational integrationOperational integration

Customer Relationship

Proposal submission

Eligibility

Redress request

Researcharea 1

Sub-contractors (REA, ESS?)

Sub-contractors (REA, ESS?)

Call for proposals

Budget – PFM integrationBudget – PFM integration

Scientific evaluation

Ethical review

Operator?Operator?

Operators ?Operators ?

IntegratorIntegrator

Multi-canal exchanges?

Elements for negotiation

Elements for hearings

REA ?

RDGs?

RDGs?

Security scrutiny

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Conclusion This model addresses the Business

Based on invariants Facts initiate transformations and value chains Describe the “battlefield” not the battle

A multidimensional LEGO

Easy to build and to imagine scenario Change the boundaries of the enterprise Extend the transformation to the beginning or

the end of the cycle Jump to the news borders

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Value Chain Canvas Model : 4 Dimensions

Several universes of

transformation

Different Layers for the Value Chain

Components(polymorphism)

Value Chain Levels: proximity, integration, resources

Suppliers and Industrial System Operators

OperatorOperator

Events organized in cycle, course, journey

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9 - Credentials in Business Canvas Model

Utilities Retail Transport

Public Sector

Bank/ Insurance

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9 - Contact

About VCCM

http://www.value-architecture.com/p/vccm-value-chain-canvas-model.html

Contact rene.mandel@oresys.fr

http://www.linkedin.com/in/renemandel