value ecosystem

�1

Know Your Current Ecosystem

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Know Your Current EcosystemList All Complimentors

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This Includes Other Businesses and Developers

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This Includes Other Businesses and DevelopersThis Will Help Define Potential “Value Connectors”

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Create a “Landscape Of Invention”

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Create a “Landscape Of Invention”Survey New Technologies That Can Play A Role In Adding Value To Your

Core Products

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Core Products

Create a List of “Alternatives To Consumption”

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Core Products

Create a List of “Alternatives To Consumption”How Can Your Goods or Services Be Used More Efficiently or Effectively?

How Can The Value of Your Product be Extended Into “Secondary Areas of Value”?

�2

Three Elements of A Digital Value Ecosystem

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Three Elements of A Digital Value Ecosystem

And The Intrinsic Market Value In CreatingThings People Actually Care About

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1. Every Company Is a Tech Company and every brand can be a “value connector”

!3. Brands Must Be Publishers

and products must tell stories

!

5. Every Brand Must Have Value(s) and values equal value

Every Company Is a Tech Company and every brand can be a “value connector”

�4

�6*alternatives to consumption

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Utility ContentCommunity

*alternatives to consumption

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Co-Creation

�8*value connectors

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Open API's allow complimentors to find You!!

�10*alternatives to consumption

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*landscape of invention

*secondary areas of value

�14Every Action Creates An Equal Or Greater Interaction

�15

2. Brands Must Be Publishers and products must tell stories

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The Newsroom: Re-Imagined

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3. Every Brand Must Have Value(s) and values equal value

�25

#peoplearepriceless

�25#peoplearepriceless

Digital Value Ecosystem

value ecosystem

Marketing