value, engagement and trust in the era of social entertainment and second screens
DESCRIPTION
TRANSCRIPT
51% 36% 31%
will take action if they DID ENJOY a piece of entertainment89% 74%
Search for more information
“Like” it on Facebook
Share a link about it on a social network site
“Tweet” about it on Twitter
“Check-in” to an app or website (e.g. GetGlue, Zeebox)
Tell a friend
Tell a family member
53%
51%
23%
11%
10%
9%
5%
66%
65%
33%
34%
26%
11%
5%
Consumers are more likely to comment about a piece of entertainment content after they have watched, listened to or played it
Tell a friend
Tell a family member
U s e Fa ce b o o k to
D i s c u s s E n te r t a i n m e n t
Co n te n t :
50% Comment about it on Facebook
“Tweet” about it on Twitter
Share a link about it on a social network site
Write a negative review on a site (e.g. Rotten Tomatoes)
“Check-in” to an app or website (e.g. GetGlue, Zeebox)
“I would like to use my computer to access additional online content
related to my entertainment”
T h e b i g g e st s h i f t i n p re fe re n ce s i s b e i n g a b l e to u s e s o c i a l n etwo r k s to i n te ra ct w i t h e nte r t a i n m e nt , s u c h a s vo t i n g o n favo u r i te co nte st a nt s
“I would like to use social networks
such as Facebook or Twitter to interact with entertainment”
will take action if they DON’T ENJOY a piece of entertainment
58%
A u d i e n c e s D O N O T l i k e F r i c t i o n l e s s S h a r i n g
How audiences share and discuss entertainment content
“I would like to use my mobile phone or portable device to interact with
entertainment”
P r e f e r e n c e s f o r I n t e r a c t i n g w i t h E n t e r t a i n m e n t% Strongly / Somewhat Agree
59%20%
20%L i k e l i h o o d o f U s i n g
A u t o m a t i c N o t i fi c a t i o n s
Likely
Neither likely or unlikely
Unlikely
Data taken from Edelman Value and Engagement in an Era of Socia l Entertainment and Second Screens. For more info v is i t : www.edelmanedit ions.com /2012/06/socia lent/
Is there an appetite for brands to automatically
recommend content?
Br i tons are more l ike ly to find brand recommendat ions
on a soc ia l network invas ive,
whereas Amer icans would apprec iate the recommendat ion