value from model to plan siân prime nominet trust academy, core learning one: modelling your...
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Value
From model to planSiân Prime
Nominet Trust Academy, Core Learning One: Modelling your organisation for impact and sustainability
A business model– Shows where the value is in your
business– Financially– Socially– For you
A business Model– Is iterative– Is articulate– Shows possibilities– Shows relationships– Shows empathy– Ideal?
A business plan– Moves from a model– To articulating the “how” and the
“what”– It uses all the elements of the
model– But puts them in to a conventional
narrative
Relationship Model– Shows where the value is– How connections will be made– What promises are offered– How they will be met
Blueprint Model– Moves from a vision– Articulates how the vision will be
animated– Shows how your business will
operate– Leads to a cashflow– Proves you know your business
Trust– Generalised Trust
– Socialnorms.. Your reputation and experience (Colemand 1988, Fukuyama 1995)
– System Trust– Depends on regulations, laws, contracts (Citrin
1974)– Personality
– Depends on the customer’s perception of your reliability (Rotter 1967)
– Process-based– This is based on your reputation with the customer
and can only be built through activity (Zucker 1986)
Relationships: Draw it– What do you want from the
relationship?– What do they want?– Why will it benefit them?– Can you offer this to them?– When can you?
– Where do your skills lie?– Where do your interests lie?– Who do you need to build
relationships with?– Who is giving and receiving
money?
– How will I find and engage my customers?
– How will I generate what they want? – How will I distribute what I
generate? – How do I imagine my business
operating?
– Who will you need to build relationships with in order to achieve your aim?
– What is the reward in each relationship?– Who is giving or receiving money in
each of these relationships?– What will the implications of your
relationship sequence be on how much you charge and get paid?
– Can you manage this? If not..?
– What “problem” are you solving? What are you making obsolete?
– Who else works in that space?– Is there anything that differentiates
you from competitors?– Why do customers “buy” from you?– Why do customers leave you?
– Do your key customers and suppliers know about your future road maps?
– Is marketing an equal partner in the innovation process?
– Do key customers and suppliers share their road maps with you?
Risk and Timing
15
– What is your relationship to risk?– Do they have a similar relationship to
it?– What time pressures are you all
under?
Dream Team
Entrepreneur?