value initiative partners & learning themes

8/8/2019 Value Initiative Partners & Learning Themes

http://slidepdf.com/reader/full/value-initiative-partners-learning-themes 1/49

1

The Value Initiative:Urban Value Chain Development

Partners and Learning Themes

Advancing Urban Value Chain Development

Helping millions of people work their way out of poverty



2

Value InitiativeUVCD Partners and

Learning Themes


esults

Assessmen: Aly

Miehlbradt Independent

Consultant

rban alue

hainDevelopmen:

Mary McVaySEEP

rban alue

hain :inance Sonali

ChowdharySEEP

orkingCondition:

Navin Horo-Access

India

ocial:etworks

Malka Older Mercy Corps

Indonesia

overty:utreach

NaiomiLundman

AMPATH

Kenya

ngagingGovernment:

RajivPradhan

IDEBangladesh

he Language f Value hain

:evelopment Beverley Morgan Jamaica

’Exporters

Association

http://www.facebook.com/photo.php?pid=2755110&id=95086222476









3

/ :2008 05 Bill Tucker to annual conference in Tunisia/ :2008 11 Karim Fanous elected to SEEP Board/ : …2009 01 Training in Cairo/ :2009 05 Bill Tucker and Jenny Morgan present at annual

conference in Beirut.Etc

Jamaica’Exporter s Association

with 2 other.orgs Jamaican

Ornamental Fish Urban Value Chain

Kenya

AMPATH with 2.other orgs

Value Initiative Program

( horticultural) value chain

India

.ACCESS Dev Services.with 4 other orgs

Jaipur Jewellery Artisans Development

Project

Mercy Corps Indonesia with 3

.other orgs( ) VIP Tofu and Tempe

Where We Work Urban Value Chain Development

( ) UVCD



4

The UVCD Partners

•Who are they? Who are their partners?

What do they do?•What sector and population will they target?•

•What are the strengths and challenges in

their target communities and sectors? How?•What scale do they hope to reach?

•What learning theme will they lead?•




5

Access Development Services - India

•Social Enterprise NGO

•Emerged from the CARE CASHE program•Promotes MFI capacity building and

networking

•Supports rural livelihoods and networking

Access - India

Partnering with:

Jaipur Jewelers Association and 3 community based NGOs



6

Access Development Services - India•

•Sector: The jewelry sector in the city of

Jaipur - large, traditional, informal

•

•

••

•Target Group: informal sector, family-basedmanufacturers and workers

Access - India









7

Social Strengths

•

•Social networks linkworkers, producers,

brokers and owners – jewelers

•Several CBOs active

•Most families in-tact,

working together

•Government socialservices available

Access - India




8

Business Strengths•Long history in sector, strong

reputation as jewelry center

•Strong basic skill base –

production and marketing•100 year-old Jewelers’

association

Access - India

Access and Jaipur Jewelers’ Association

Seminar on Fair Trade - 2009•

Stable operatingenvironment

•Strong jeweler-broker-producer

linkages




9

Social Challenges

•Low returns on investment, time

•Poor working conditions

•Low access to education, insurance

•Low women’s autonomy and mobility••

Access - India

•Some young men

separated fromfamilies in rural areas

•Low “graduation” ratefor apprentices




10

Business Challenges

•Demand for real gems falling, costume jewelrygrowing faster; new designs are key

Access - India

•Weak design services

•Low awareness of fair trade opportunities

•Weak producer-to-producer linkages

•Inefficient traditionaltechnology



11

Value Chain Development Program

IT market exchange platform;finance; group organizing.

•

•Social services: identity cards,access to health insurance,education, finance

•

Access - India

•Strategy: link to international and domestic marketsthat value design, socially responsible production.

•

•Business services: Links to fair trade, sociallyresponsible markets; technology & design services;



12


Access - India

rtisan eceiving

,dentity card ertifying her egitimate;rofession

acilitating ccess to health nsurance and



13

Target: 20,000 microenterprise owners and workers

Lead learning theme: Improved working conditions

Access - India





14

Mercy Corps - Indonesia

•International Relief and Development Agency

•Has disaster relief, rural market development, urban

issues, microfinance capacity

•A SEEP Network member

•

Who are our partners?

Partnering with:

•Swisscontact – previously a SEEP PLP partner, expertise in rural enterprisedevelopment, microfinance

•MICRA – Indonesian microfinance technical support agency

•PUPUK - leading Indonesian small business development agency



15


Target Group: informal sector, family-based producers, vendors andworkers

Sector - Tofu/Tempe in Jakarta: A large, traditional, informal industry

http://www.mercycorps.org/sites/default/files/imagecache/lightbox/photos/indonesia-200508-sbakhat-00.jpg




16

Social Strengths: strong social networksbring workers to thecity, and help themgraduate from worker,to business owner,maintaining strong

rural-urban linkages•





17

•Large and growing market for a staple food

•Traditional products known and liked

•Business climate fairly open

•Technology, processes simple, well known•Informal market linkages strong

•Supplies readily available

Business Strengths








18

Social Challenges

•Low returns, low wages

•Poor working conditions

•Pollution – from liquid waste•


•Insecure residency and

vendor rights•Urban-to-rural money

transfer leads to poor urban living conditions




19

Business Challenges•Increasing competition

•Poor hygiene practices limit demand amongmiddle income/health aware consumers

•Modern market opportunities out of reach inthe short run

•Traditional technology inefficient

•High fuel costs•








“ ”Out door eaters

Consumer associations

Processing

Food Preparation& Snack

Food Vendor

Consumpti Input Supply

Informal and Formal Marketing

Soybeanwholesalers

SoybeanAgents

ProducerGroup

/Large leadproducers

Renterproducers

Smallproducers

-Take home consu mers

Medium sized

producers

Renterproducers

/ WholesalerAgents

Food stalls

Chart vendors

(cooked product)

, / ,tion of soybean tofu tempe producers and vendors

, , , / ,of Environment Ministry of Trade and Industry Governments Banks MFI Research Institute

( )Food and hygiene inspection Body BPOM

–ofu Tempe Jakarta Value ChainMap

-Mini Mart

Hospital

Catering

School

F o

r m

a l

M a

r k

e t

existing VC transaction through informal market

a new VC transaction through formal market



21

Value Chain Development Program•Strategy: Market hygienic tofu and tempe to

growing market of health-conscious

consumers, purchasing in informal sector.•

•Business Services: Technology, improvedproduction, branding/marketing, links togovernment services – training, finance.

•

•Social Services: Improved hygiene, reducedpollution, improved working conditions.

•




22

•Target: 40,000 ME owners and workers

Who are our partners?

•Theme: Understanding, leveraging and

strengthening social networks



23

Jamaica Exporters’ Association

•20 year old exporters’ association

(200 members)•Cluster development, market information•

•USAID contractor

•


:artnering with

The Competitiveness Company (a JEA company)

Area Youth Foundation (AYF) a performing-arts based youthmovement in City of Kingston



24

Jamaica Exporters’ AssociationSector: Ornamental fish

Kingston

-emerging

export sector,common hobby•

Target Group: Violence affectedcommunities,

young men




25

Social Strengths•

•Leadership – of dedicated Jamaican “elites” andemerging young community members

•Resilience, passion, often expressed throughmusic, dance, visual arts

•Strong community movement: With the

performance arts as an entry point, Area YouthFoundation educates and motivates youngpeople for a peaceful and fulfilling future.

•Strong personal ties

•Global awareness


“ personally

ecame involved in ommunity work

ecause I want hings to be

ifferent for the ommunity and I

ave the feeling

hat I can be an.”gent for change

rlando Hamilton of,ountain View a

ommunity severely ffected by,iolence president

f Young Generation, “ ”lub graduate of An educational drama by

,Sheila Graham

Founder and Director of

Area Youth Foundation

http://www.yardedge.net/wp-content/uploads/2008/09/ayf-scene-from-bus-big-02.jpg



26

Business Strengths

•Fundamentally very profitable

•Love, knowledge for ornamental fish,part of community (male) culture

•Good domestic technical knowledge

•Strong competitive position – candeliver low cost fish to US and Europe –faster than major competitor (Singapor)

•JEA members know how to exportcomplex “fresh” items – haveexperience in horticulture

•Supportive government•


Ornamental FishExperts

Dedicated Fish

Farmer













27

–rofitability Jamaican rnamental Fish

.he market price is $0 75 per.ish



28

Social Challenges

•

•Violence – related to gangs, drugs, andpolitics – second highest per capital

murder rate in the world.•Low education levels, poor access

to education

•Family breakdown due to migration, youngparenting, high death rates of youngfathers, high female-headed families

•Economic and social exclusion•


http://rds.yahoo.com/_ylt=A0WTefO7qINLsx0A0lijzbkF/SIG=13tqbun06/EXP=1267006011/**http:/readingeagle.com/REnetImages/2009/06/21/D98V63RG0/500x500_47cb0993-f935-4776-991b-5184a83cc126.jpg

http://rds.yahoo.com/_ylt=A0WTefOlqYNLtR0A2YGjzbkF/SIG=11ueqqlo9/EXP=1267006245/**http:/strictlyjamaica.com/ja-children.jpg


http://rds.yahoo.com/_ylt=A0WTb_2_uoNLkA4AD0CJzbkF;_ylu=X3oDMTBrNGN1bjYwBHBvcwMxNjYEc2VjA3NyBHZ0aWQD/SIG=1l3siat2t/EXP=1267010623/**http:/images.search.yahoo.com/images/view?back=http://images.search.yahoo.com/search/images?_adv_prop=image&b=161&ni=20&va=mountain+view+kingston+jamaica&xargs=0&pstart=1&fr=chr-vmn&w=199&h=127&imgurl=www.jamaica-gleaner.com/gleaner/20051114/flair/Images/funeral.JPG&rurl=http://www.jamaica-gleaner.com/gleaner/20051114/flair&size=6k&name=funeral+JPG&p=mountain+view+kingston+jamaica&oid=eb07d7f276216942&fr2=&no=166&tt=176&b=161&ni=20&sigr=11l0g934u&sigi=1218sie72&sigb=1467rg0hc

http://rds.yahoo.com/_ylt=A0WTefOlqYNLtR0A2YGjzbkF/SIG=11ueqqlo9/EXP=1267006245/**http:/strictlyjamaica.com/ja-children.jpg


http://rds.yahoo.com/_ylt=A0WTb_0_qINLBgQAZ3.jzbkF/SIG=12c54utse/EXP=1267005887/**http:/vegannramember.smugmug.com/photos/112631644-L.jpg



29

Business Challenges

•New industry – few businesses, low volumes,few varieties and market linkages, need tobuild reputation among importers

••

•

•Low trust among few businesses in themarket – significant social divisions

•Low trust of development projects, low faithin change in general










30

Business Challenges

•Current technology is very basic; upgraderequires a lump sum of capital, no access






31

Value Chain Development Program•Strategy: Target US, Canada and European

market, undercut Asian competition –increase volume, variety, delivery quality ata lower price.

•

•Business Services: Market linkages,consolidator function, finance,

technology/training•

•Social Services: Life skills, peace andreconciliation, empowerment

•




32


Lead Learning Theme: the language of value chain development







33

AMPATH – Kenya•Partnership between Moi University, Indiana

University and other universities

•10 year old HIV prevention, treatment and

care program (70,000 patients)

•Rift Valley and Western Kenya

•Commitment to economic strengthening

•

AMPATH - Kenya

Partnering with:

•FINTRAC: global agricultural marketing company reaching 50,000 Kenyanfarmers

•Export Promotion Council: leading quasi-government agency



34

•

Sector: Horticulture - growing passion fruit, processing juice

Targeting: HIV impacted communities, range of vulnerability

AMPATH - Kenya





35

•AMPATH has strong social service program

•Awareness about HIV and stigma preventionefforts are a decade old and on-going

•Peace and reconciliation efforts are on-going•Church movement is strong•

AMPATH - Kenya

Social Strengths

http://rds.yahoo.com/_ylt=A0WTefapzINLLCAAK_ejzbkF/SIG=12k6nlrf0/EXP=1267015209/**http:/www.ourchurch-graphics.com/member/j/jesusworking/img3.JPG

http://rds.yahoo.com/_ylt=A0WTefapzINLLCAAK_ejzbkF/SIG=12k6nlrf0/EXP=1267015209/**http:/www.ourchurch-graphics.com/member/j/jesusworking/img3.JPG




36

•Historically, strong culture of social cohesion,looking after one another, and “self-help” –strong family ties

•In less affected, stable communities, socialcohesion among a single ethnic group isstrong – it’s easy to form groups

•

AMPATH - Kenya

Social Strengths






37

•Passion fruit is very profitable – farmersregularly increase their incomes by tenfoldin one year by converting from marginalmaize to passion fruit.

•Strong international, national and domesticdemand for healthy food/drinks – fastgrowing and unsatisfied local demand for

juice.

AMPATH - Kenya

Business Strengths

AMPATH K



38

•Vegetables and passion fruit arerelatively easy crops to grow;have short seasons; passion

juice is easy to make with ablender

•Crop marketing channels areestablished

•Microfinance is available•Towns and cities in the region

are relatively supportive of informal sector business

AMPATH - Kenya

Business Strengths

AMPATH K

http://rds.yahoo.com/_ylt=A0WTefP1zYNL5TkAyy.jzbkF/SIG=12de3e2ph/EXP=1267015541/**http:/www.flickr.com/photos/prondis_in_kenya/3553926461/

http://rds.yahoo.com/_ylt=A0WTefP1zYNL5TkAyy.jzbkF/SIG=12de3e2ph/EXP=1267015541/**http:/www.flickr.com/photos/prondis_in_kenya/3553926461/



39

•High HIV rates, social networks overwhelmed, familyabandonment and stigma prevalent, widows looseaccess to land, child and grand-parent headedhouseholds

•Political/ethnic violence in 2008, resulting in reduction intrading activity, loss of stocks and loss of traders andcustomers, distrust in markets

•Gender inequity prevalent

•Weak governance

•Low functioning public institutions

AMPATH - Kenya

Social Challenges

AMPATH K



40

•In basic vegetables: erosion of tradition ingrowing healthy vegetables, re-introductionunderway.

•In passion: higher volumes required bymarket, and fetch high prices; higher gradesfetch higher prices. Inputs, technicalassistance and capital needed.

•In passion juice: new cottage industry in thearea, requires clean water, regular supply of fruit or pulp, for very marginal women,access to markets is a challenge

AMPATH - Kenya

Business Challenges

AMPATH Kenya



41

Strategy:

•Increase volume of fruit and juice sold todomestic and regional markets

•Focus on small-scale input suppliers,informal trading network and leader of farmer groups as key dissemination nodes

•Offer “graduation” model to reach mostvulnerable in all value chain functions –farmers, traders, juice processers

•

AMPATH - Kenya


:STRATEGY FOR MARKET UPTAKE FUTURE MARKET SYSTEM



= -micro enterprise activity

-

M a r k

e tU p

T a k e

F u t u

r eD i a g

r a m

:STRATEGY FOR MARKET UPTAKE FUTURE MARKET SYSTEM

AMPATH Kenya



43

•

•Business Services: Comprehensive“package” of services targeted to farmers,processers, traders – delivered by informaltraders and suppliers, made up of:

•Inputs, equipment

•Technical advice, on-going support

•Capital•Access to markets

•

AMPATH - Kenya


AMPATH - Kenya



44

•

Social Services:

•Door-to-door primary care, health/HIV

awareness, links to deeper treatment/care•Gender equity support –

•Targeting vulnerable women

•“Farming as a family business”

approach with in-tact family toencourage financial and labor planning, gender and intergenerationequity and knowledge transfer

•

AMPATH - Kenya


AMPATH - Kenya



45


AMPATH - Kenya

from maize to passion fruit and vegetable farming. My income enables me to educate my children in

Mr. Joseph Cheboi is a lead passion fruit farmer in Eldoret. He expanded from 0.25 acres to 2acres of passion fruit through assistance byFintrac. He promotes passion fruit farming andtrains other farmers through KASS radio

programs.

ead Learning

:heme Reaching Vulnerable–Populations

Poverty Outreach



46

Value InitiativeUVCD Partners and

Learning Themes

Partners and Learning Themes - Recap

esultsAssessmen: Aly

Miehlbradt Independent

Consultant

rban alue hain

Developmen:

Mary McVaySEEP

rban alue hain

:inance Sonali

ChowdharySEEP

orkingCondition:

Navin Horo-Access

India

ocial:etworks

Malka Older Mercy Corps

Indonesia

overty:utreach

NaiomiLundman

AMPATHKenya

ngagingGovernment:

RajivPradhan

IDEBangladesh

he Language f Value

hain:evelopment

Beverley Morgan Jamaica

’ExportersAssociation

How will we share our learning?










47


1.SEEP Members: Join us on-line for members only dialogue,exchange and updates – review research plans, publications and trainingmaterials to ensure they meet your needs!

2.All practitioners, researchers, funders:•Join us for public on-line discussion and seminars

•Download our publications and training materials•Attend our training events

3. Trainers/technical assistanceproviders:

•Join our training & TA network

Get Involved!




48


It’s fun!

( ) –Geoffrey Nyamota of Fintrac Kenya playing football with children in,Jakarta Indonesia









For More Information

Contact me directly:

Mary McVay,Director, The Value [email protected]

edexchange.seepnetwork.org/

mailto:[email protected]

mailto:[email protected]

value initiative partners & learning themes

Documents