Importance of Intellectual Property for value creation and growth

IP & GOLF

Bridgestone

- Multi-core tech for golf ball

Spalding

- Top-Flite 3 part solid core ball

IP & GOLF

Titleist

- 60% of golf ball market

- Introduced Pro VI in 2000

- Case Bridgestone vs. Acushnet

- Settled – Oct 07’

- Damages est. $150M

- Royalty fee for every ball sold

Lesson

- Professional golfers look for an edge

- Companies who know how to use IP has the

advantage

Value of Intellectual Property

1 DVD player manufactured in Malaysia:

Price: US$65

$1 profit for Malaysian manufacturer

$20 to owners of the Intellectual Property

Malaysia Challenge: From “IP negative” to “IP positive”

Japan: 30 years, South Korea 15 years, Malaysia??

Common Success Factors in Creating a Successful Technology Industry

Positive growth development policies

Investment in education of enough scientists and engineers to be able to participate significantly

All started with acquiring technologies

Active government promotion of IT industry

Openness to the outside world, in particular with the US

Companies more important in technology development than Universities

Financial systems changed and in all included development of venture capital sector

Example from Japan (1950-1970)

Between 1950 and 1980: 35,000 tech transfer cases from US to Japan (patent and technology acquisition).

Result: Creation of multiple industries and well known brand names (Canon, Toshiba, Sharp, Panasonic etc. etc.)

Studies show acquisition costs amounted to a fraction of R&D expenditure

Malaysia Opportunity

In the case of Japan the driving force was anti trust considerations by FTC forcing companies to open patent portfolio (Xerox)

Today: Financial climate create major opportunities for Malaysia

$$ BNs IP and R&D assets are available to a degree never seen before

Prices are driven down by supply

Impact of IP on the value of companies

Ratio of Intellectual Capital to Market Capitalization in US companies grew from 17% in 1975 to 80% in 2005.

Data from US, Europe, Japan: The more intellectual property a company holds, the higher its market valuation.

QUALCOMM INTEL TEXAS Instruments

Technology Transfer Business Opportunities for Malaysia

Assist Malaysia enterprises to acquire suitable technical know-how and IP for their product developments

Provide a safe environment for overseas companies to transfer their IPs to Malaysia counterparts

Facilitate proper transfers of IP from licensors to licensees Facilitate Malaysia technical standard developments and IP

pooling/administration Operate an IP investment fund that will acquire/pool IP for

domestic licensing Perform value-added professional services such as:

Consultancy on strategic IP portfolio development Escrow for tech transfer transactions Patent analysis (claims mapping) Patent landscaping

About TYNAX

TYNAX is a global marketplace and brokerage in Intellectual Property (Patents) and technology

Gives brokers a global platform to market and search for IP assets

Helps buyers find IP assets to purchase or license. Helps sellers find IP licensing or acquisition prospects.

TYNAX is a Silicon Valley based company with extensive business and professional networks.

TYNAX is used by many Fortune 500 companies, research organizations and investors to either sell or buy patents.

Currently more than 50,000 patents are available from sellers on the TYNAX exchange.

Currently several US$BN in buyer needs are listed on the TYNAX exchange.

This makes TYNAX the largest global system for IP commercialization.

The IP Commercialization Market Today is Fragmented and Local in Nature

TYNAX Has Created an Unique, Global, Open Marketplace for Technology and IP,

Connecting Buyers and Sellers Worldwide

Thank You!hp@tynax.com