Online Videos Reilly Ten Have – FUND 503

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http://www.hjcnewmedia.com/nextgencanadiangiving2013

Why are online videos so important

for fundraisers?

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• All generations are using YouTube• Gen Y = 99%• Gen X = 95%• Boomers = 80%• Civics = 61%

http://charityinfo.ca/articles/Video-not-just-for-young-people-any-more

Video: Not just for Young People Anymore• 45 million monthly YouTube viewers• Videos are short, easy, personal• Accessible and convenient while

reaching a wide audience• Affordable

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http://heatherwardle.com/2013/08/18/getting-started-with-online-video-for-your-charity-or-nonprofit/

Getting started with online videos for your Charity or

Non-profit • Recognized but under-used as a tool for

non-profits and charities • YouTube study:• 80% say video is important• 91% want to make more videos• 62% do not designate appropriate

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Using Videos

• Key take away messages:• Incorporate a video strategy into

the communication plan• Succinct and directed at specific

audience• “Start small, plan big and aim for

huge impact”

http://heatherwardle.com/2013/08/18/getting-started-with-online-video-for-your-charity-or-nonprofit http://charityinfo.ca/articles/Video-not-just-for-young-people-any-more

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• Second most powerful social network • Not-Profit Program • Embedded links• Interactive annotations• Video volunteers• Data analysis

http://www.nonprofitquarterly.org/policysocial-context/19913-these-nonprofits-use-youtube-exceptionally-well.html

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Non-Profit Program

http://www.nonprofitquarterly.org/policysocial-context/19913-these-nonprofits-use-youtube-exceptionally-well.htmlThanks, to Jill Oba for the screen shot

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• Second most powerful social network • Not-Profit Program • Embedded links• Interactive annotations• Video volunteers• Data analysis

http://www.nonprofitquarterly.org/policysocial-context/19913-these-nonprofits-use-youtube-exceptionally-well.html

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NewbiesVine• 6 Second videos • #1 Video sharing app• https://vine.co/v/b5UAMMaxdbY

Instagram• 15 Second videos• Fun filters • http://instagram.com/p/eusjQ1C_jT/

http://www.bethkanter.org/7-np-videos-vine-insta/

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One medium, many uses

• To tell a story showing direct resultshttp://instagram.com/p/aye_2mGhNa/

• To raise awareness about an issuehttps://vine.co/v/b5TIXPwmn35

• To promote eventshttps://vine.co/v/b3VKjFAKHK3

• To say thank you http://www.youtube.com/watch?v=dKoFwy9Ex3U

http://www.stayclassy.org/blog/using-vine-instagram-to-market-your-nonprofit/

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Discussion • What are some other uses or types of

videos that can be used by charities or non-profits?

• Do you think certain charities would benefit from using videos more than others?

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Discussion

• In your opinion, are videos an effective method of fundraising?

• Can you foresee any barriers that would stop a non-profit/charity from using online videos to reach donors?

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Resourceshttp://www.bethkanter.org/7-np-videos-vine-insta/

http://charityinfo.ca/articles/Video-not-just-for-young-people-any-more

http://www.connectad.ca/youtube-nonprofit-program-storytelling-through-videos/

http://googlefornonprofits.blogspot.ca/2013/06/results-of-first-ever-survey-on.html

http://heatherwardle.com/2013/08/18/getting-started-with-online-video-for-your-charity-or-nonprofit/

http://www.hjcnewmedia.com/nextgencanadiangiving2013

http://mashable.com/2010/03/26/non-profits-youtube/

http://www.nonprofitquarterly.org/policysocial-context/19913-these-nonprofits-use-youtube-exceptionally-well.html

http://www.stayclassy.org/blog/using-vine-instagram-to-market-your-nonprofit/