value proposition canvas introduction. quick review future scenarios action items university view...
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Value Proposition CanvasIntroduction
Quick Review
• Future scenarios• Action items• University view• Faculty and student perspectives
What should we do with all of the data and information?
How do we make sense of it?
How might we enhance our value?
How might we create new value?
Value Proposition
... the combination of products and services that create value for a particular customer segment.
Products + Services
... the combination of products and services that create value for a particular customer segment.
Customers
... the combination of products and services that create value for a particular customer segment.
Customer Profile MapValue Map
Value Proposition CanvasPart One: Customer Profile Map
Customer Profile Map: Jobs
What things are your customers trying to get done in their work or in their life?
Customer Profile Map: Gains
What the outcomes or benefits that your customers want? (e.g. social gains, positive emotions, cost savings)
Customer Profile Map: Pains
What annoys your customers or prevents them from getting their jobs done?
Value Proposition CanvasPart One: Customer Profile Map
ACTIVITY
Instructions
• Discuss jobs, pains, gains– Connect to your customer segment
• Use the “trigger” questions in your folder• Write ideas on sticky notes– One idea per sticky note
• Add notes to the customer profile map• Time: 45 minutes
Value Proposition CanvasPart One: Customer Profile Map
DEBRIEF
Debrief
• Pair up with another group• Share the five most interesting ideas
from each section• Ask clarifying questions
• Time: 10 minutes (5 minutes each)
Value Proposition CanvasBREAK
Value Proposition CanvasPart Two: Value Map
Value Map: Products & Services
What products or services do you offer that your customer would be interested in?
Value Map: Gain Creators
How do your products create customer gains? How will you produce the outcomes your customer wants?
Value Map: Pain Relievers
How do your products alleviate customer pains? How will you reduce the frustrations your customer experiences?
Value Proposition CanvasPart Two: Value Map
ACTIVITY
Instructions
• Discuss products and services, pain relievers, gain creators
• Use the “trigger” questions in your folder• Write ideas on sticky notes– One idea per sticky note
• Add notes to the value map• Time: 30 minutes
Value Proposition CanvasPart Two: Value Map
REFLECTION
Instructions
• As a group select two (2) of your most promising ideas/opportunities – What gains do they create?– What pains do they solve?
• Be prepared to share• Time: 15 minutes
Value Proposition CanvasPart Two: Value Map
DEBRIEF
Debrief
• State your customer segment• Share your most promising idea with
the group– What does it do for the customer?
• Time: 2 minutes
Value Proposition CanvasNext steps
Next steps
• Transcribe the canvases• Draft value proposition statements to
reflect on tomorrow